/* KERN AGENCY 2026 — "Kern Holo"
   Negro profundo · acento holográfico (cian → violeta → magenta → ámbar)
   Geist (texto y titulares) · Instrument Serif itálica (énfasis) · Geist en mayúsculas espaciadas (etiquetas; sin letra mono) · Archivo 900 solo para el logo */

:root{
  --bg:#050506; --s1:#0c0c0f; --s2:#121217; --s3:#191920;
  --fg:#f4f4f6; --mute:rgba(244,244,246,.64); --dim:rgba(244,244,246,.4); --faint:rgba(255,255,255,.05);
  --line:rgba(255,255,255,.08); --line2:rgba(255,255,255,.14);
  --c1:#e4f6ef; --c2:#a9d6cd; --c3:#7fa4b2; --c4:#5b7a93;
  --acc:#a9d6cd; --ok:#5cf0a8;
  --holo:linear-gradient(100deg,var(--c1) 0%,var(--c2) 38%,var(--c3) 72%,var(--c4) 100%);
  --holo-soft:linear-gradient(100deg,rgba(228,246,239,.10),rgba(169,214,205,.12) 40%,rgba(127,164,178,.14) 75%,rgba(91,122,147,.14));
  --r:22px; --r-s:14px;
  --pad:clamp(16px,4vw,56px);
  --sec:clamp(72px,9vw,140px);
  --ease:cubic-bezier(.2,.8,.2,1); --ease-io:cubic-bezier(.76,0,.24,1);
  --f-b:'Geist',system-ui,-apple-system,sans-serif; --f-m:'Geist',system-ui,-apple-system,sans-serif;   /* antes Geist Mono: el usuario no quiere letra mono en ningún lugar del sitio */ --f-logo:'Archivo',Helvetica,Arial,sans-serif;
  color-scheme:dark;
}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{background:var(--bg);-webkit-text-size-adjust:100%}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
body{background:var(--bg);color:var(--fg);font-family:var(--f-b);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden;min-height:100vh}
body::before{content:"";position:fixed;inset:0;pointer-events:none;z-index:0;opacity:.035;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
main,footer{position:relative;z-index:1}
img,svg,canvas,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
ul,ol{list-style:none}
::selection{background:var(--c2);color:#fff}
:focus-visible{outline:2px solid var(--c1);outline-offset:3px;border-radius:6px}
.sr-only{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:fixed;left:12px;top:-60px;z-index:10001;background:#fff;color:#000;padding:10px 14px;border-radius:99px;font-family:var(--f-m);font-size:12px}
.skip:focus{top:12px}

/* ---------- tipografía ---------- */
.mono{font-family:var(--f-m);font-size:11px;letter-spacing:.08em;text-transform:uppercase;font-weight:500;font-variant-numeric:tabular-nums}
.eyebrow{width:fit-content;align-self:flex-start;display:inline-flex;align-items:center;gap:10px;color:var(--dim);padding:7px 14px 7px 10px;border:1px solid var(--line);border-radius:99px;background:rgba(255,255,255,.02)}
.eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--holo);box-shadow:0 0 12px var(--c2);animation:pulse 1.8s ease-in-out infinite}
.display{font-family:var(--f-logo);font-weight:900;text-transform:uppercase;letter-spacing:-.03em;line-height:.92;text-wrap:balance}
.display .acc{font-weight:inherit;letter-spacing:inherit}
.h-xxl{font-size:clamp(48px,9.4vw,170px)}
.h-xl{font-size:clamp(42px,7vw,126px)}
.h-l{font-size:clamp(34px,4.8vw,84px)}
.h-m{font-size:clamp(28px,3.3vw,54px);line-height:.95}
.h-s{font-size:clamp(20px,1.9vw,28px);line-height:1}
.acc,.grad{font-weight:600;background:var(--holo);background-size:200% 100%;background-position:40% 50%;-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
.acc .w>span{background:var(--holo);background-size:200% 100%;-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
.outline{color:var(--dim)}
.lead{font-size:clamp(17px,1.45vw,21px);line-height:1.55;color:var(--mute);max-width:48ch;letter-spacing:-.01em}
.body{color:var(--mute);max-width:62ch}
.body p+p{margin-top:1em}
.body strong,.lead strong{color:var(--fg);font-weight:600}

/* split reveal */
.split .w{display:inline-block;overflow:hidden;vertical-align:top;padding:.12em .06em .12em;margin:-.12em -.06em -.12em}
.split .w>span{display:inline-block;transform:translateY(115%) rotate(4deg);transform-origin:left bottom;transition:transform 1.1s var(--ease)}
.split.in .w>span{transform:none}
/* letras de acento: al pasar el mouse cada letra se levanta y se aclara */
.acc .ch{display:inline-block;font-style:normal}
.display,.display .ch{cursor:default}  /* el puntero no cambia sobre los títulos */
/* estática de TV: la letra conserva su forma; solo su relleno pasa a ser ruido animado en los colores de la paleta */
@media(hover:hover){
  .acc .ch:hover{background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='160' height='160'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.75 0.35' numOctaves='2' seed='3' stitchTiles='stitch'/><feComponentTransfer><feFuncR type='discrete' tableValues='0 0 .3 1 1'/><feFuncG type='discrete' tableValues='0 .2 .6 1 1'/><feFuncB type='discrete' tableValues='.1 .4 .5 .9 1'/></feComponentTransfer></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>"),linear-gradient(90deg,#e4f6ef,#a9d6cd,#7fa4b2,#5b7a93);background-size:160px 160px,100% 100%;background-blend-mode:multiply;-webkit-background-clip:text;background-clip:text;color:transparent;animation:tvstatic .35s steps(5) infinite}
}
@keyframes tvstatic{0%{background-position:0 0,0 0}100%{background-position:-160px 120px,0 0}}
[data-reveal]{opacity:0;transform:translateY(30px);transition:opacity 1s var(--ease),transform 1s var(--ease)}
[data-reveal].in{opacity:1;transform:none;}
.no-js [data-reveal],.reduced [data-reveal]{opacity:1;transform:none;filter:none}
.no-js .split .w>span,.reduced .split .w>span{transform:none}

/* letras que ruedan */
.roll{display:inline-flex;overflow:hidden;line-height:1.25;height:1.25em;vertical-align:middle}
.roll .ch{display:inline-block;white-space:pre;text-shadow:0 1.25em 0 currentColor;transition:transform .6s var(--ease)}
a:hover .roll .ch,button:hover .roll .ch,.roll-host:hover .roll .ch{transform:translateY(-1.25em)}

/* ---------- botones ---------- */
.btn{position:relative;display:inline-flex;align-items:center;gap:12px;height:54px;padding:0 26px;border-radius:99px;font-size:15px;font-weight:500;letter-spacing:-.01em;isolation:isolate;transition:color .4s var(--ease),box-shadow .4s var(--ease),background .3s,border-color .3s}
.btn .arr{display:inline-grid;place-items:center;width:30px;height:30px;margin-right:-14px;border-radius:50%;transition:transform .45s var(--ease);font-size:14px}
.btn:hover .arr{transform:rotate(-45deg)}
.btn-acc{background:#fff;color:#08080a}
.btn-acc .arr{background:#08080a;color:#fff}
.btn-acc::after{content:"";position:absolute;inset:-2px;border-radius:inherit;z-index:-1;background:var(--holo);filter:blur(16px);opacity:0;transition:opacity .45s var(--ease)}
.btn-acc:hover::after{opacity:.8}
.btn-w{background:#08080a;color:#fff}
.btn-w .arr{background:#fff;color:#000}
.btn-o{border:1px solid var(--line2);background:rgba(255,255,255,.03);color:#fff}
.btn-o:hover{border-color:rgba(255,255,255,.4);background:rgba(255,255,255,.07)}
.btn-o .arr{background:rgba(255,255,255,.1)}
.btns{display:flex;flex-wrap:wrap;gap:10px}
.magnetic{will-change:transform}

/* ---------- layout ---------- */
.wrap{padding-inline:var(--pad)}
.sec{padding-block:var(--sec);position:relative}
.sec-head{display:grid;grid-template-columns:1fr;gap:24px;margin-bottom:clamp(36px,4.5vw,64px)}
@media(min-width:900px){.sec-head{grid-template-columns:1.45fr 1fr;align-items:end}}
.plus-row{display:flex;justify-content:space-between;padding-inline:4px;color:var(--dim);font-family:var(--f-m);font-size:13px;line-height:1;user-select:none}
.plus-row .mono{font-size:10px}

/* ---------- preloader ---------- */
.pre{position:fixed;inset:0;z-index:10000;background:#000;display:grid;place-items:center;transition:clip-path 1.1s var(--ease-io);clip-path:inset(0 0 0 0)}
.pre.done{clip-path:inset(0 0 100% 0)}
.pre-k{display:grid;grid-template-columns:repeat(5,14px);grid-auto-rows:14px;gap:3px}
.pre-k i{background:#fff;border-radius:3px;opacity:0;transform:scale(.2);transition:opacity .3s,transform .5s var(--ease)}
.pre-k i.on{opacity:1;transform:none}
.pre-k i.a{background:var(--holo)}
.pre-n{position:absolute;left:var(--pad);bottom:10px;font-weight:500;font-size:clamp(64px,10vw,150px);line-height:.8;letter-spacing:-.06em;font-variant-numeric:tabular-nums}
.pre-t{position:absolute;right:var(--pad);bottom:24px;color:var(--dim)}
.reduced .pre,.no-js .pre{display:none}

/* ---------- transición de página ---------- */
.pt{position:fixed;inset:0;z-index:9999;pointer-events:none;display:grid}
.pt i{grid-area:1/1;transform:translateY(100%)}
.pt i:nth-child(1){background:var(--holo)}
.pt i:nth-child(2){background:#000}
.pt.out i{transform:none;transition:transform .24s var(--ease-io)}
.pt.out i:nth-child(2){transition-delay:.04s}
.pt.in i{transform:translateY(-100%);transition:transform .45s var(--ease-io)}
.pt.in i:nth-child(1){transition-delay:.05s}

/* ---------- estela del cursor ---------- */
.trail{position:fixed;inset:0;z-index:9995;pointer-events:none;width:100%;height:100%}

/* ---------- nav ---------- */
.nav{position:fixed;top:12px;left:var(--pad);right:var(--pad);z-index:900;display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:24px;padding:8px 8px 8px 22px;border-radius:99px;border:1px solid transparent;transition:transform .55s var(--ease),background .4s,border-color .4s}
.nav.solid{background:rgba(12,12,15,.62);backdrop-filter:blur(20px) saturate(1.4);-webkit-backdrop-filter:blur(20px) saturate(1.4);border-color:var(--line)}
/* barra siempre visible y de ancho completo (el mismo vidrio que al subir); al bajar solo se vuelve más baja */
.nav{max-width:calc(100vw - 2 * var(--pad));margin-inline:auto;transition:max-width .7s var(--ease),top .5s var(--ease),padding .5s var(--ease),background .4s,border-color .4s,box-shadow .5s}
.nav .logo{transition:font-size .5s var(--ease)}
.nav .nav-btn{transition:height .5s var(--ease),padding .5s var(--ease),font-size .5s var(--ease),background .3s,color .3s,border-color .3s,box-shadow .3s}
.nav.mini{top:10px;padding:5px 5px 5px 20px;box-shadow:0 18px 50px -20px rgba(0,0,0,.8)}
.nav .logo{font-size:30px}   /* tamaño aprobado: el usuario probó 61 y 46 px y prefirió volver a este */
.nav.mini .logo{font-size:24px}
@media(max-width:560px){.nav .logo{font-size:26px}.nav.mini .logo{font-size:22px}}
.nav.mini .nav-btn{height:36px;padding:0 15px;font-size:13.5px}
.logo{font-family:var(--f-logo);font-weight:900;font-size:24px;letter-spacing:-.02em;line-height:1;display:inline-flex}
.nav-act{display:flex;gap:6px;align-items:center;grid-column:3;justify-self:end}
.nav-btn{display:inline-flex;align-items:center;gap:10px;height:42px;padding:0 18px;border-radius:99px;font-size:14px;font-weight:500;border:1px solid var(--line2);background:rgba(255,255,255,.03);transition:background .3s,color .3s,border-color .3s,box-shadow .3s}
.nav-btn.w{background:#fff;color:#08080a;border-color:#fff}
.nav-btn.w:hover{box-shadow:0 0 0 4px rgba(127,164,178,.3)}
.nav-btn:not(.w):hover{border-color:rgba(255,255,255,.4)}
.nav-btn .d{width:7px;height:7px;border-radius:50%;background:var(--holo)}
.burger{display:inline-grid;gap:4px}.burger i{display:block;width:16px;height:1.5px;background:currentColor;border-radius:2px;transition:transform .4s var(--ease)}
.menu-open .burger i:first-child{transform:translateY(2.75px) rotate(45deg)}
.menu-open .burger i:last-child{transform:translateY(-2.75px) rotate(-45deg)}
@media(max-width:560px){.nav .hide-s{display:none}.nav{padding-left:18px}}

/* ---------- menú ---------- */
.menu{position:fixed;inset:0;z-index:800;background:#040405;clip-path:circle(0% at calc(100% - 70px) 34px);transition:clip-path 1s var(--ease-io);overflow-x:hidden;overflow-y:auto;overscroll-behavior:contain;-webkit-overflow-scrolling:touch}   /* el menú solo se desliza hacia arriba y abajo */
.menu::before{content:"";position:fixed;width:70vmax;height:70vmax;right:-20vmax;bottom:-30vmax;background:radial-gradient(circle,rgba(127,164,178,.22),rgba(91,122,147,.08) 40%,transparent 65%);pointer-events:none}
.menu-open .menu{clip-path:circle(150% at calc(100% - 70px) 34px)}
.menu-in{position:relative;min-height:100%;display:grid;grid-template-columns:1fr;gap:40px;padding:120px var(--pad) 40px}
@media(min-width:1000px){.menu-in{grid-template-columns:1.1fr 1fr;gap:6vw}}
.menu-main a{display:block;width:fit-content;font-family:var(--f-logo);font-weight:900;text-transform:uppercase;letter-spacing:-.03em;font-size:clamp(40px,6vw,92px);line-height:1;transform:translateY(50px);opacity:0;transition:transform .9s var(--ease),opacity .9s}
.menu-main a:hover{background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.08em}
/* página actual: color holográfico + punto a la derecha */
.menu-main a.cur{position:relative;background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.08em}
.menu-main a.cur::after{content:"";position:absolute;left:calc(100% + .22em);top:50%;width:.16em;height:.16em;min-width:10px;min-height:10px;border-radius:50%;background:var(--c2);box-shadow:0 0 0 .07em rgba(169,214,205,.18),0 0 18px var(--c2);transform:translateY(-50%);animation:pulse 1.8s ease-in-out infinite}
.menu-svc a.cur{color:#fff;display:flex;align-items:center;gap:10px}
.menu-svc a.cur::after{content:"";width:7px;height:7px;border-radius:50%;background:var(--c2);box-shadow:0 0 10px var(--c2);animation:pulse 1.8s ease-in-out infinite}
.menu-open .menu-main a{transform:none;opacity:1}
.menu-main a:nth-child(2){transition-delay:.06s}.menu-main a:nth-child(3){transition-delay:.12s}.menu-main a:nth-child(4){transition-delay:.18s}.menu-main a:nth-child(5){transition-delay:.24s}.menu-main a:nth-child(6){transition-delay:.3s}
.menu-svc{display:grid;grid-template-columns:1fr 1fr;gap:28px 24px;align-content:start}
.menu-svc h3{color:var(--dim);margin-bottom:12px}
.menu-svc a{display:block;padding:5px 0;color:var(--mute);font-size:16px;transition:color .2s,transform .3s var(--ease)}
.menu-svc a:hover{color:#fff;transform:translateX(6px)}
.menu-foot{grid-column:1/-1;display:flex;flex-wrap:wrap;gap:12px 32px;justify-content:space-between;color:var(--dim);border-top:1px solid var(--line);padding-top:24px}
@media(max-width:600px){.menu-svc{grid-template-columns:1fr}}
/* en PC todo el menú cabe en una pantalla y la llena: bloque centrado en el alto, secciones y servicios escalan con la altura */
@media(min-width:1000px){
  .menu-in{height:100%;min-height:0;padding:clamp(86px,12vh,120px) var(--pad) clamp(28px,5vh,56px);gap:4vw;align-content:center;align-items:start}
  .menu-main a{font-size:clamp(38px,min(6vw,11.2vh),110px)}
  .menu-svc{display:block;columns:2;column-gap:clamp(40px,5vw,96px)}
  .menu-svc>div{break-inside:avoid;margin-bottom:clamp(18px,3.4vh,40px)}
  .menu-svc>div:last-child{margin-bottom:0}
  .menu-svc h3{margin-bottom:clamp(4px,.8vh,10px);font-size:clamp(10px,1.45vh,12px);line-height:1.35}
  .menu-svc a{font-size:clamp(14px,2.35vh,18px);padding:clamp(2px,.7vh,8px) 0}
  .menu::before{position:fixed}   /* el brillo de fondo no debe alargar el scroll del menú */
}

/* ---------- HERO ---------- */
.hero{position:relative;min-height:100svh;padding:78px var(--pad) 0;display:flex;flex-direction:column}
.hero-card{position:relative;flex:1;min-height:560px;border-radius:calc(var(--r) + 10px);border:1px solid var(--line);background:radial-gradient(70% 70% at 72% 42%,#121a1c 0%,#0a0a0d 55%,#060607 100%);overflow:hidden;isolation:isolate}
.hero-card::after{content:"";position:absolute;inset:auto -10% -40% 30%;height:70%;background:radial-gradient(closest-side,rgba(127,164,178,.2),rgba(169,214,205,.06) 50%,transparent);pointer-events:none;z-index:0}
.hero-gl{position:absolute;inset:0;width:100%;height:100%;touch-action:pan-y;z-index:1}
.hero-copy{position:relative;z-index:2;height:100%;display:flex;flex-direction:column;justify-content:flex-end;padding:clamp(80px,9vh,120px) clamp(22px,3.6vw,56px) clamp(22px,3.6vw,56px);pointer-events:none;gap:24px;max-width:min(100%,980px)}
.hero-copy a,.hero-copy button{pointer-events:auto}
.hero-h1{font-size:clamp(44px,6.2vw,118px)}
.hero-h1 .k{text-transform:uppercase;letter-spacing:.08em;font-weight:500;display:block;font-family:var(--f-m);font-size:12px;font-weight:500;letter-spacing:.08em;text-transform:uppercase;color:var(--mute);margin-bottom:26px;line-height:1.4}
.hero-sub{max-width:50ch;font-size:clamp(16px,1.3vw,19px);color:var(--mute);line-height:1.55;text-shadow:0 2px 18px #000,0 0 2px #000}
.hero-sub strong{color:#fff;font-weight:500}
.hud{position:absolute;z-index:3;top:clamp(16px,2.4vw,28px);right:clamp(16px,2.4vw,28px);width:284px;padding:16px 16px 12px;border-radius:var(--r-s);background:rgba(16,16,20,.5);border:1px solid var(--line2);backdrop-filter:blur(16px) saturate(1.3);-webkit-backdrop-filter:blur(16px) saturate(1.3)}
.hud-top{display:flex;justify-content:space-between;align-items:center;gap:10px;color:var(--dim);margin-bottom:8px}
.hud-top>span:first-child{min-width:0;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.hud-live{flex:none;white-space:nowrap}
.hud-live{display:inline-flex;align-items:center;gap:6px;color:var(--ok)}
.hud-live i{width:6px;height:6px;border-radius:50%;background:var(--ok);animation:pulse 1.4s infinite}
.hud-roas{font-weight:500;font-size:46px;line-height:1;letter-spacing:-.05em;font-variant-numeric:tabular-nums}
.hud-roas small{font-weight:600;font-size:34px;background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent}
.hud-bars{display:flex;align-items:flex-end;gap:3px;height:38px;margin:12px 0}
.hud-bars i{flex:1;border-radius:3px 3px 0 0;background:rgba(255,255,255,.14);transition:height .6s var(--ease)}
.hud-bars i.a{background:linear-gradient(to top,var(--c2),var(--c1))}
.hud-row{display:flex;justify-content:space-between;font-family:var(--f-m);font-size:11px;color:var(--mute);padding-top:6px;border-top:1px solid var(--line)}
.hud-row b{color:#fff;font-weight:500}
.hero-tag{position:absolute;z-index:3;right:clamp(16px,2.4vw,28px);top:clamp(16px,2.4vw,28px)}  /* bien a la derecha; el panel ROAS va debajo */
.hero-hint{position:absolute;z-index:3;right:clamp(22px,3.6vw,56px);bottom:clamp(22px,3vw,40px);color:var(--dim);display:flex;align-items:center;gap:10px}
.hero-hint i{display:block;width:1px;height:40px;background:linear-gradient(var(--c2),transparent);animation:drip 1.8s var(--ease) infinite}
.hero{padding-bottom:clamp(12px,1.4vw,20px)}  /* sin la fila "Scroll para explorar": la tarjeta del hero respira hasta el borde de la pantalla */
@media(max-width:820px){
  .hero{padding-top:76px}
  .hero-card{min-height:calc(100svh - 120px);flex:none}
  /* celular: primero el texto y abajo la animación 3D (KERN + íconos) con el panel ROAS al pie */
  .hero-copy{justify-content:flex-start;padding-top:30px;padding-bottom:420px;max-width:none}
  .hud{width:auto;right:12px;top:auto;bottom:12px;padding:10px 12px}
  .hud-bars,.hud-rows{display:none}
  .hud-roas{font-size:30px}.hud-roas small{font-size:22px}
  .hero-tag,.hero-hint{display:none}
}

/* ---------- marquee ---------- */
.mq{overflow:hidden;padding:20px 0;white-space:nowrap;position:relative;-webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.mq-t{display:inline-flex;gap:48px;padding-right:48px;animation:mq 70s linear infinite;will-change:transform}
.mq.rev .mq-t{animation-direction:reverse}
.mq-t span{font-weight:500;font-size:clamp(18px,1.9vw,26px);letter-spacing:-.035em;color:rgba(255,255,255,.42);display:inline-flex;align-items:center;gap:48px;transition:color .3s}
.mq-t span:hover{color:#fff}
.mq-t span::after{content:"✦";font-size:.6em;color:var(--c2)}
.mq:hover .mq-t{animation-play-state:paused}

/* ---------- manifiesto ---------- */
.mani{position:relative;overflow:hidden}
.mani-h{position:relative;z-index:2}
.mani-h{font-size:clamp(40px,6vw,110px);overflow-wrap:break-word}
.mani-h .l2{display:block}
.mani-grid{display:grid;grid-template-columns:1fr;gap:40px;margin-top:clamp(48px,7vw,110px);position:relative;z-index:2}
.mani-grid .body{max-width:66ch}
@media(min-width:1000px){.mani-grid .body{margin-left:clamp(40px,14vw,260px);max-width:62ch}}  /* en PC el texto va más al centro, no pegado al margen */
.mani>*{position:relative;z-index:2}
/* cinta estilo Lusion: va por detrás del título, el texto y las cifras, y sale por abajo hacia Servicios */
.ribbon{position:absolute;inset:0;z-index:0!important;width:100%;height:100%;pointer-events:none;opacity:.8}
.ribbon path{fill:none;stroke:url(#holoStroke);stroke-linecap:round;vector-effect:non-scaling-stroke}
.ribbon .glow{stroke-width:40;opacity:.16;stroke-linecap:round}
@media(max-width:899px){.ribbon{display:none}}   /* en celular la línea ondulada cruzaba el texto: se quita */
@media(min-width:900px){.ribbon path.m{display:none}}
.stats{display:grid;grid-template-columns:repeat(2,1fr);gap:10px;margin-top:clamp(20px,3vw,40px);position:relative;z-index:2}
@media(min-width:900px){.stats{grid-template-columns:repeat(4,1fr)}}
.stat{padding:26px 24px 22px;border-radius:var(--r);border:1px solid var(--line);background:linear-gradient(180deg,rgba(255,255,255,.035),rgba(255,255,255,.01))}
.stat-v{font-weight:500;font-size:clamp(40px,5.2vw,86px);letter-spacing:-.06em;line-height:1;font-variant-numeric:tabular-nums}
.stat-v em{font-style:normal;font-weight:600;background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.05em}
.stat-k{margin-top:14px;color:var(--dim)}

/* ---------- servicios (home) ---------- */
.svc-list{display:grid;gap:10px}
.svc-row{position:relative;display:grid;grid-template-columns:1fr;gap:10px 18px;align-items:center;padding:clamp(22px,2.6vw,36px) clamp(18px,2.4vw,36px);border-radius:var(--r);border:1px solid var(--line);background:rgba(255,255,255,.015);overflow:hidden;isolation:isolate;transition:border-color .4s}
@media(min-width:900px){.svc-row{grid-template-columns:1.1fr 1fr 56px}}
.svc-row::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--holo-soft);opacity:0;transition:opacity .5s var(--ease)}
.svc-row:hover{border-color:var(--line2)}
.svc-row:hover::before{opacity:1}
.svc-n{color:var(--dim)}
.svc-name{font-size:clamp(28px,4vw,70px);transition:transform .6s var(--ease)}
.svc-row:hover .svc-name{transform:translateX(10px)}
.svc-tags{color:var(--mute);font-size:15px;line-height:1.5}
@media(min-width:900px){.svc-tags{grid-column:auto}}
.svc-go{display:none;justify-self:end;width:52px;height:52px;border-radius:50%;border:1px solid var(--line2);place-items:center;transition:transform .5s var(--ease),background .3s,color .3s,border-color .3s}
@media(min-width:900px){.svc-go{display:grid}}
.svc-row:hover .svc-n,.svc-row:hover .svc-tags{color:#fff}
.svc-row:hover .svc-go{background:#fff;color:#000;border-color:#fff;transform:rotate(-45deg)}
.svc-more{display:grid;grid-template-columns:1fr;gap:10px;margin-top:clamp(56px,7vw,100px)}
@media(min-width:700px){.svc-more{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1100px){.svc-more{grid-template-columns:repeat(4,1fr)}}
.svc-grp{padding:26px 24px 28px;border-radius:var(--r);border:1px solid var(--line);background:linear-gradient(180deg,rgba(255,255,255,.03),transparent)}
.svc-grp h3{margin-bottom:12px;color:var(--mute)}
.svc-grp h3::before{content:"✦ ";color:var(--c2)}
.svc-grp a{display:flex;justify-content:space-between;gap:12px;padding:12px 0;border-bottom:1px solid var(--line);font-weight:500;font-size:17px;letter-spacing:-.02em;transition:padding .35s var(--ease)}
.svc-grp a:last-child{border-bottom:0}
.svc-grp a:hover{padding-left:8px}
.svc-grp a span{color:var(--dim);transition:transform .35s var(--ease),color .3s}
.svc-grp a:hover span{transform:translateX(4px);color:var(--c1)}

/* ---------- servicios de publicidad: panel con maquetas animadas ---------- */
.ads-split{display:grid;grid-template-columns:1fr;gap:24px}
.ads-panel{display:none}
@media(min-width:1100px){
  .ads-split{grid-template-columns:minmax(0,1fr) 460px;align-items:start}
  .ads-split .svc-row{grid-template-columns:1fr 52px}
  .ads-split .svc-tags{grid-column:1}
  .ads-split .svc-go{grid-row:1/3;grid-column:2}
  .ads-split .svc-name{font-size:clamp(26px,3vw,48px)}
  .ads-panel{display:block;position:relative;transition:transform .7s var(--ease)}
}
.svc-row.act{border-color:var(--line2)}
.svc-row.act::before{opacity:1}
.ads-stage{position:relative;height:460px;padding:24px;border-radius:calc(var(--r) + 4px);border:1px solid var(--line2);background:radial-gradient(80% 60% at 70% 0%,rgba(127,164,178,.14),transparent 60%),#0c0c10;overflow:hidden}
.ads-stage .pv{position:absolute;inset:24px;opacity:0;transform:scale(.97);transition:opacity .45s,transform .45s var(--ease);pointer-events:none}
.ads-stage .pv.on{opacity:1;transform:none}
.ads-note{color:var(--dim);margin-top:10px;font-size:10px}
.pv-inline{grid-column:1/-1;position:relative;height:320px;padding:18px;margin-top:14px;border-radius:var(--r-s);border:1px solid var(--line);background:#0c0c10;overflow:hidden}
@media(min-width:1100px){.pv-inline{display:none}}
/* ---------- diferencia ---------- */
.diff{display:grid;gap:8px;max-width:1100px;margin-inline:auto}
.diff-row{display:grid;grid-template-columns:1fr;gap:8px;padding:16px 24px;border-radius:var(--r);border:1px solid var(--line);align-items:center;background:rgba(255,255,255,.015)}
@media(min-width:900px){.diff-row{grid-template-columns:1fr 48px 1fr;gap:24px}}
.diff-no{position:relative;color:var(--dim);font-size:clamp(15px,1.25vw,18px);width:fit-content}
.diff-no::after{content:"";position:absolute;left:-4px;right:-4px;top:54%;height:1.5px;background:var(--c3);transform:scaleX(0);transform-origin:left;transition:transform .8s var(--ease)}
.diff-row.in .diff-no::after{transform:scaleX(1)}
.diff-ar{display:none;width:34px;height:34px;border-radius:50%;place-items:center;background:rgba(255,255,255,.06);color:#fff;font-size:14px}
@media(min-width:900px){.diff-ar{display:grid}}
.diff-yes{font-weight:500;font-size:clamp(17px,1.5vw,21px);letter-spacing:-.025em;opacity:0;transform:translateX(-12px);transition:opacity .7s .35s,transform .7s .35s var(--ease)}
.diff-row.in .diff-yes{opacity:1;transform:none}

/* ---------- casos (grilla compacta) ---------- */
.cases{display:grid;grid-template-columns:1fr;gap:10px;grid-auto-rows:1fr}
@media(min-width:900px){.cases{grid-template-columns:repeat(2,1fr)}}
.case{position:relative;border-radius:calc(var(--r) + 8px);background:#0b0b0e;display:grid;grid-template-columns:1fr;overflow:hidden}
@media(min-width:600px){.case{grid-template-columns:1.15fr .85fr}}
.case-l{padding:clamp(20px,2.2vw,30px);display:flex;flex-direction:column;justify-content:space-between;gap:16px;position:relative;z-index:1}
.case-name{font-size:clamp(26px,2.4vw,36px)}
.case-copy{color:var(--mute);max-width:40ch;font-size:15px}
.case-r{position:relative;min-height:170px;display:flex;flex-direction:column;justify-content:flex-end;padding:clamp(22px,2.6vw,36px);overflow:hidden;background:radial-gradient(70% 70% at 75% 25%,rgba(127,164,178,.35),transparent 60%),radial-gradient(60% 60% at 20% 90%,rgba(169,214,205,.18),transparent 60%),#0d1113}
.case-m{font-weight:500;font-size:clamp(40px,3.6vw,58px);letter-spacing:-.06em;line-height:.9;position:relative}
.case-u{color:var(--mute);margin-top:10px}
.case-d{position:absolute;top:clamp(18px,2.2vw,28px);right:clamp(18px,2.2vw,28px);background:#fff;color:#000;padding:6px 12px;border-radius:99px;font-family:var(--f-m);font-size:11px;font-weight:600}
.case-q{padding:14px 16px;border-radius:var(--r-s);background:rgba(255,255,255,.04);color:#fff;font-size:14px;max-width:48ch}
.case-q cite{display:block;margin-top:8px;font-style:normal;color:var(--dim)}
.case-bars{position:absolute;inset:auto 0 0 0;height:62%;display:flex;align-items:flex-end;gap:4px;padding:0 clamp(22px,2.6vw,36px);opacity:.35;pointer-events:none}
.case-bars i{flex:1;border-radius:5px 5px 0 0;background:linear-gradient(to top,rgba(169,214,205,.9),rgba(127,164,178,.15));transform-origin:bottom;transform:scaleY(.05);transition:transform 1.2s var(--ease)}
.case.in .case-bars i{transform:scaleY(1)}

/* ---------- sistema / proceso / tarjetas ---------- */
.sys{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:640px){.sys{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1100px){.sys{grid-template-columns:repeat(3,1fr)}}
.sys li{padding:20px 22px 20px 44px;position:relative;border-radius:var(--r-s);border:1px solid var(--line);font-weight:500;letter-spacing:-.01em;transition:background .3s,border-color .3s}
.sys li:hover{background:rgba(255,255,255,.04);border-color:var(--line2)}
.sys li::before{content:"";position:absolute;left:22px;top:29px;width:8px;height:8px;border-radius:50%;background:var(--holo)}
.steps{display:grid;grid-template-columns:1fr;gap:10px;position:relative}
@media(min-width:1000px){.steps{grid-template-columns:repeat(var(--n,5),minmax(0,1fr))}}
.step{padding:24px 22px;border-radius:var(--r);border:1px solid var(--line);position:relative;z-index:1;transition:transform .5s var(--ease)}
.step:hover{transform:translateY(-5px)}
/* al llegar la luz, la tarjeta se enciende con un borde degradado */
.step::after{content:"";position:absolute;inset:0;border-radius:inherit;padding:1.5px;background:var(--holo);-webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;opacity:0;transition:opacity .7s;pointer-events:none}
.step.lit::after{opacity:.9}
.step.lit{box-shadow:var(--glass-hl),0 0 60px -20px rgba(169,214,205,.45)}
.steps-wrap{position:relative}
/* mini íconos 3D (mini3d.js dibuja aquí, en una sola capa fija) */
.m3d{display:block;width:72px;height:72px;margin:-6px 0 12px -8px}
.step .m3d{width:68px;height:68px;margin:-8px 0 8px -8px}
.m3d-gl{position:fixed;inset:0;z-index:5;width:100%;height:100%;pointer-events:none}
.step-n{font-weight:600;font-size:54px;line-height:1;background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent;width:fit-content;padding-right:.1em}
.step h3{font-size:19px;font-weight:500;letter-spacing:-.02em;margin:6px 0 8px;line-height:1.25}
.step p{color:var(--mute);font-size:15px}
.cards{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:700px){.cards{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1100px){.cards{grid-template-columns:repeat(3,1fr)}}
.card{position:relative;padding:clamp(24px,2.4vw,34px);border-radius:var(--r);border:1px solid var(--line);background:rgba(255,255,255,.015);overflow:hidden;isolation:isolate;transition:border-color .4s}
.card::before{content:"";position:absolute;inset:0;z-index:-1;opacity:0;transition:opacity .4s;background:radial-gradient(380px circle at var(--mx,50%) var(--my,50%),rgba(127,164,178,.2),rgba(169,214,205,.05) 40%,transparent 65%)}
.card:hover{border-color:var(--line2)}
.card:hover::before{opacity:1}
.card-n{color:var(--dim)}
.card h3{font-size:clamp(19px,1.5vw,22px);font-weight:500;line-height:1.25;margin:0 0 10px;letter-spacing:-.025em}
.card p{color:var(--mute);font-size:15px}

/* ---------- publicidad ---------- */
.ad-card{display:flex;flex-direction:column;gap:14px}
.ad-card h3{margin:0}
.pts{display:flex;flex-wrap:wrap;gap:6px}
.pts li{padding:6px 11px;border-radius:99px;border:1px solid var(--line2);font-size:13px;color:var(--mute)}
.ad-more{margin-top:auto;padding-top:6px;font-weight:500;color:#fff;display:inline-flex;gap:8px;width:fit-content}
.ad-more span{transition:transform .35s var(--ease)}
.ad-more:hover span{transform:translateX(4px)}
.hud-cap{font-size:10.5px;color:var(--dim);margin:12px 0 2px;letter-spacing:.08em;text-transform:uppercase}
.hud-static{position:relative;top:auto;right:auto;width:auto;z-index:1}
.testi p{color:#fff;font-size:17px;line-height:1.5;margin-bottom:16px}
.testi cite{font-style:normal;color:var(--dim)}

/* ---------- inversión ---------- */
.price{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:1000px){.price{grid-template-columns:1fr 1fr}}
.price-l{position:relative;overflow:hidden;padding:clamp(28px,4vw,56px);border-radius:calc(var(--r) + 8px);background:var(--holo);background-size:160% 160%;background-position:30% 50%;color:#07070a;display:flex;flex-direction:column;gap:22px;justify-content:space-between}
.price-l .mono{color:rgba(0,0,0,.6)}
.price-l .h-m{color:#07070a}
.price-l p{color:rgba(0,0,0,.72);max-width:46ch}
.price-l ul{display:grid;gap:10px}
.price-l li{display:flex;gap:10px;font-weight:500}
.price-l li::before{content:"✓";width:22px;height:22px;flex:none;display:grid;place-items:center;border-radius:50%;background:rgba(0,0,0,.12);font-size:12px}
.price-r{padding:clamp(28px,4vw,56px);border-radius:calc(var(--r) + 8px);border:1px solid var(--line)}
.factor{padding:18px 0;border-bottom:1px solid var(--line)}
.factor b{display:block;font-size:18px;font-weight:500;letter-spacing:-.02em;margin-bottom:4px}
.factor p{color:var(--mute);font-size:15px}
.note{color:var(--dim);font-size:13px;margin-top:18px}

/* ---------- FAQ ---------- */
.faq{display:grid;gap:8px;max-width:1100px;margin-inline:auto}
.faq details{border-radius:var(--r);border:1px solid var(--line);padding:0 clamp(18px,2.4vw,30px);transition:background .35s,border-color .35s}
.faq details[open]{background:rgba(255,255,255,.03);border-color:var(--line2)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:24px;align-items:center;padding:clamp(16px,1.6vw,20px) 0;font-weight:500;font-size:clamp(16px,1.4vw,19px);letter-spacing:-.025em;line-height:1.3}
.faq summary::-webkit-details-marker{display:none}
.faq summary i{flex:none;width:38px;height:38px;border-radius:50%;border:1px solid var(--line2);position:relative;transition:transform .45s var(--ease),background .3s,border-color .3s}
.faq summary i::before,.faq summary i::after{content:"";position:absolute;left:50%;top:50%;width:12px;height:1.5px;background:currentColor;transform:translate(-50%,-50%)}
.faq summary i::after{transform:translate(-50%,-50%) rotate(90deg)}
.faq details[open] summary i{transform:rotate(45deg);background:#fff;border-color:#fff;color:#000}
.faq .ans{color:var(--mute);max-width:72ch;padding:0 0 20px;font-size:16px}

/* ---------- contacto ---------- */
.contact{display:grid;grid-template-columns:1fr;gap:clamp(40px,6vw,96px)}
@media(min-width:1000px){.contact{grid-template-columns:1fr 1fr}}
.form{display:grid;gap:14px;padding:clamp(22px,3vw,40px);border-radius:calc(var(--r) + 8px);border:1px solid var(--line2);background:linear-gradient(180deg,rgba(255,255,255,.04),rgba(255,255,255,.01))}
.fld{display:grid;gap:8px}
.fld label{color:var(--dim)}
.fld input,.fld select,.fld textarea{width:100%;background:rgba(255,255,255,.03);border:1px solid var(--line);border-radius:12px;color:#fff;font:inherit;font-size:16px;padding:13px 14px;transition:border-color .3s,background .3s;-webkit-appearance:none;appearance:none}
.fld select option{background:#111}
.fld textarea{min-height:110px;resize:vertical}
.fld input:focus,.fld select:focus,.fld textarea:focus{outline:0;border-color:var(--c2);background:rgba(127,164,178,.06)}
.form-2{display:grid;grid-template-columns:1fr;gap:14px}
@media(min-width:600px){.form-2{grid-template-columns:1fr 1fr}}
.form-msg{font-size:14px;color:var(--ok);min-height:1.4em}
.form-msg.err{color:#ff9b9b}
.wa-big{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:22px 26px;border-radius:var(--r);border:1px solid var(--line2);margin-top:30px;transition:background .3s,border-color .3s,color .3s}
.wa-big b{font-weight:500;font-size:clamp(22px,2.2vw,30px);letter-spacing:-.04em}

/* ---------- footer ---------- */
.foot{position:relative;margin:0 var(--pad) var(--pad);border-radius:calc(var(--r) + 12px);border:1px solid var(--line);padding:clamp(40px,6vw,80px) clamp(22px,4vw,56px) 26px;overflow:hidden;background:radial-gradient(80% 60% at 50% 120%,rgba(127,164,178,.24),transparent 60%),#08080a}
.foot-cols{display:grid;grid-template-columns:1fr 1fr;gap:36px 24px}
@media(min-width:1000px){.foot-cols{grid-template-columns:1.4fr repeat(4,1fr)}}
.foot h3{color:var(--dim);margin-bottom:14px}
.foot li a{display:inline-block;padding:4px 0;color:var(--mute);font-size:15px;transition:color .2s}
.foot li a:hover{color:#fff}
.foot-about{grid-column:1/-1;max-width:40ch;color:var(--mute)}
@media(min-width:1000px){.foot-about{grid-column:auto}}
.giant{display:flex;justify-content:space-between;margin-top:clamp(56px,8vw,110px);font-family:var(--f-logo);font-weight:900;text-transform:uppercase;font-size:clamp(48px,13.6vw,260px);line-height:.85;letter-spacing:-.03em;user-select:none}
.giant span{display:inline-block;transform-origin:50% 100%;will-change:transform}
.giant span:hover{background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent}
.foot-bot{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;margin-top:28px;color:var(--dim)}
/* dock flotante: "Gratuita · 30 min / 100% online" + Agendar una reunión + WhatsApp. Entra desde abajo, se despliega desde el círculo de WhatsApp */
.dock{position:fixed;right:max(16px,env(safe-area-inset-right));bottom:max(16px,env(safe-area-inset-bottom));z-index:850;transform:translateY(140%);opacity:0;transition:transform .9s cubic-bezier(.2,.9,.2,1),opacity .5s}
.dock.in{transform:none;opacity:1}
.dock.away{transform:translateY(140%);opacity:0;pointer-events:none;transition:transform .5s var(--ease),opacity .3s}
.dock:not(.in),.menu-open .dock{transform:translateY(140%);opacity:0;pointer-events:none;transition:transform .5s var(--ease),opacity .3s}
.dock-in{display:flex;align-items:center;gap:8px;padding:8px 8px 8px 8px;border-radius:99px;background:linear-gradient(155deg,rgba(255,255,255,.1),rgba(255,255,255,.03) 50%),rgba(10,10,13,.82);-webkit-backdrop-filter:blur(18px) saturate(1.3);backdrop-filter:blur(18px) saturate(1.3);box-shadow:inset 1px 1px 0 rgba(255,255,255,.16),inset -1px -1px 0 rgba(255,255,255,.04),0 24px 60px -18px rgba(0,0,0,.85),0 0 0 1px rgba(255,255,255,.06)}
.dock-body{display:flex;align-items:center;gap:14px;max-width:0;opacity:0;overflow:hidden;white-space:nowrap;transition:max-width .8s cubic-bezier(.2,.9,.2,1),opacity .5s .15s,padding .8s cubic-bezier(.2,.9,.2,1)}
.dock.open .dock-body{max-width:480px;opacity:1;padding-left:12px}
@media(hover:hover){.dock.in:hover .dock-body{max-width:480px;opacity:1;padding-left:12px}}
.dock:focus-within .dock-body{max-width:480px;opacity:1;padding-left:12px}
.dock-txt{display:grid;gap:3px;line-height:1.1}
.dock-txt b{font-size:14px;font-weight:600;letter-spacing:-.02em;color:#fff}
.dock-txt span{font-size:12.5px;letter-spacing:-.01em;color:var(--mute);display:inline-flex;align-items:center;gap:7px}
.dock-txt i{width:7px;height:7px;border-radius:50%;background:var(--ok);box-shadow:0 0 0 0 rgba(92,240,168,.6);animation:dockdot 2.2s ease-out infinite}
@keyframes dockdot{0%{box-shadow:0 0 0 0 rgba(92,240,168,.6)}70%{box-shadow:0 0 0 7px rgba(92,240,168,0)}100%{box-shadow:0 0 0 0 rgba(92,240,168,0)}}
.dock-cta{height:46px;padding:0 20px;font-size:14px;flex:none}
.dock-cta::after{display:none}   /* el brillo del botón quedaba recortado como un rectángulo dentro del dock */
.dock-wa{position:relative;flex:none;width:46px;height:46px;border-radius:50%;background:#25d366;display:grid;place-items:center;color:#fff;transition:transform .45s var(--ease),box-shadow .45s var(--ease)}
.dock-wa svg{width:24px;height:24px;fill:#fff;position:relative;z-index:1;transition:transform .45s var(--ease)}
.dock-wa::before,.dock-wa::after{content:"";position:absolute;inset:0;border-radius:50%;border:1.5px solid rgba(37,211,102,.7);animation:dockring 2.6s cubic-bezier(.2,.7,.3,1) infinite;pointer-events:none}
.dock-wa::after{animation-delay:1.3s}
@keyframes dockring{0%{transform:scale(1);opacity:.8}100%{transform:scale(1.9);opacity:0}}
.dock-wa:hover{transform:scale(1.08) rotate(-8deg);box-shadow:0 0 0 6px rgba(37,211,102,.18),0 14px 30px -10px rgba(37,211,102,.6)}
.dock-wa:hover svg{transform:scale(1.1)}
.dock.pop .dock-wa{animation:dockpop .7s cubic-bezier(.2,1.4,.3,1)}
@keyframes dockpop{0%{transform:scale(.4)}60%{transform:scale(1.15)}100%{transform:scale(1)}}
@media(max-width:600px){.dock-txt{display:none}.dock.open .dock-body{padding-left:4px}.dock-cta{height:44px;padding:0 16px;font-size:13.5px}}
@media(prefers-reduced-motion:reduce){.dock,.dock-body,.dock-wa::before,.dock-wa::after,.dock-txt i{transition:none;animation:none}.dock-wa::before,.dock-wa::after{display:none}}

/* ---------- páginas de servicio ---------- */
.crumbs{display:flex;flex-wrap:wrap;align-items:center;gap:8px;color:var(--dim)}
.crumbs a:hover{color:#fff}
.ia{text-transform:none}
.crumb-home{display:inline-flex;align-items:center;transition:color .25s}
.crumb-home svg{display:block;width:16px;height:16px;margin-top:-2px}
.crumbs a.crumb-home:hover{color:var(--acc)}
.sh{position:relative;min-height:100svh;padding:100px var(--pad) 56px;display:flex;flex-direction:column;justify-content:flex-end;overflow:hidden;isolation:isolate}
.sh-gl{position:absolute;inset:0;z-index:-1;width:100%;height:100%}
.sh::after{content:"";position:absolute;inset:auto 0 0 0;height:40%;background:linear-gradient(transparent,var(--bg));z-index:-1;pointer-events:none}
.sh-top{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px 16px;margin-bottom:auto;padding-bottom:40px}
.sh-h1{font-size:clamp(38px,5.5vw,104px);max-width:16ch;margin:24px 0 30px}
.sh-bot{display:grid;grid-template-columns:1fr;gap:28px;align-items:end}
@media(min-width:1000px){.sh-bot{grid-template-columns:1.2fr 1fr}}
.answer{border-radius:var(--r);border:1px solid rgba(127,164,178,.4);background:rgba(14,14,18,.62);backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);padding:22px 24px;position:relative;box-shadow:0 30px 90px rgba(127,164,178,.12)}
.answer .mono{display:inline-block;margin-bottom:10px;color:var(--c1)}
.answer p{color:rgba(255,255,255,.86);font-size:16px;line-height:1.6}
.toc{display:flex;flex-wrap:wrap;gap:8px;align-items:center}
.toc>span{width:100%}
.toc a{color:var(--mute);font-size:13px;padding:8px 14px;border-radius:99px;border:1px solid var(--line2);transition:color .2s,border-color .2s,background .2s}
.toc a:hover,.toc a.on{color:#fff;border-color:var(--c2);background:rgba(127,164,178,.08)}
@media(min-width:1100px){.toc{position:sticky;top:110px;display:grid;gap:2px;align-self:start}.toc a{border-color:transparent;border-radius:10px;padding:8px 12px;font-size:14px;color:var(--dim)}}
.svc-body{display:grid;grid-template-columns:1fr;gap:56px}
@media(min-width:1100px){.svc-body{grid-template-columns:190px minmax(0,1fr);gap:clamp(28px,2.6vw,48px)}}
.svc-body>div>section{scroll-margin-top:110px}
.svc-body>div>section+section{margin-top:var(--sec)}
.for-list{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:800px){.for-list{grid-template-columns:1fr 1fr}}
.for-list li{padding:20px 22px;border-radius:var(--r-s);border:1px solid var(--line);display:grid;grid-template-columns:26px 1fr;gap:10px;font-size:17px;letter-spacing:-.01em}
.for-list li::before{content:"✦";color:var(--c2)}
.fut{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:900px){.fut{grid-template-columns:repeat(2,1fr)}}
.fut-c{position:relative;padding:28px;border-radius:var(--r);border:1px solid var(--line2);background:radial-gradient(90% 80% at 100% 0%,rgba(127,164,178,.16),transparent 60%),#0c0c10;transform-style:preserve-3d;transition:transform .4s var(--ease),border-color .3s}
.fut-c:hover{border-color:rgba(127,164,178,.55)}
.fut-c .mono{color:var(--dim)}
.fut-c h3{font-size:21px;font-weight:500;letter-spacing:-.025em;margin:0 0 8px;line-height:1.25}
.fut-c p{color:var(--mute);font-size:15px}
.kpis{display:grid;grid-template-columns:repeat(2,1fr);gap:10px}
@media(min-width:900px){.kpis{grid-template-columns:repeat(3,1fr)}}
.kpi{padding:22px;border-radius:var(--r-s);border:1px solid var(--line)}
.kpi b{display:block;font-weight:500;font-size:clamp(22px,2.2vw,34px);letter-spacing:-.05em;line-height:1.05;margin-bottom:10px}
.kpi p{color:var(--mute);font-size:14px}
.related{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:800px){.related{grid-template-columns:repeat(3,1fr)}}
.rel{position:relative;padding:28px;min-height:230px;border-radius:var(--r);border:1px solid var(--line);display:flex;flex-direction:column;justify-content:space-between;gap:20px;overflow:hidden;isolation:isolate;transition:border-color .4s,transform .5s var(--ease)}
.rel::before{content:"";position:absolute;inset:0;background:var(--holo-soft);z-index:-1;opacity:0;transition:opacity .5s}
.rel:hover{border-color:var(--line2);transform:translateY(-4px)}
.rel:hover::before{opacity:1}
.rel h3{font-size:clamp(26px,2.2vw,34px)}
.rel p{color:var(--mute);font-size:15px}
.case-mini{display:grid;grid-template-columns:1fr;border-radius:var(--r);border:1px solid var(--line2);overflow:hidden}
@media(min-width:800px){.case-mini{grid-template-columns:1fr 1fr}}
.case-mini>div{padding:28px}
.case-mini>div+div{border-top:1px solid var(--line)}
@media(min-width:800px){.case-mini>div+div{border-top:0;border-left:1px solid var(--line)}}
.upd{color:var(--dim)}
.hub-cat{display:grid;grid-template-columns:1fr;gap:24px;padding:48px 0;border-top:1px solid var(--line)}
@media(min-width:1000px){.hub-cat{grid-template-columns:320px 1fr;gap:5vw}}
.hub-cat p{color:var(--mute)}

/* ---------- keyframes ---------- */
@keyframes pulse{0%,100%{opacity:1;transform:scale(1)}50%{opacity:.5;transform:scale(1.35)}}
@keyframes mq{to{transform:translateX(-50%)}}
@keyframes spin{to{transform:rotate(360deg)}}
@keyframes blink{50%{opacity:0}}
@keyframes holo{0%,100%{background-position:0% 50%}50%{background-position:100% 50%}}
@keyframes drip{0%{transform:scaleY(0);transform-origin:top}50%{transform:scaleY(1);transform-origin:top}51%{transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}}
@media(max-width:520px){
  .mock{padding:16px}
  .g-typed{font-size:10.5px;max-width:calc(100% - 26px)}
  .g-kpis{grid-template-columns:1fr 1fr}
  .g-bars{display:none!important}
  .c-th{height:64px}
}

/* ---------- vidrio (estilo Apple): sin borde, translúcido, brillo en el canto y resplandor detrás ---------- */
.amb{position:fixed;inset:-10%;z-index:0;pointer-events:none;opacity:.6;contain:strict}
.amb i{position:absolute;border-radius:50%;animation:amb 30s ease-in-out infinite alternate;will-change:transform}
.amb i:nth-child(1){width:46vw;height:46vw;left:-6%;top:8%;background:radial-gradient(closest-side,rgba(169,214,205,.30),transparent)}
.amb i:nth-child(2){width:42vw;height:42vw;right:-6%;top:42%;background:radial-gradient(closest-side,rgba(91,122,147,.42),transparent);animation-delay:-10s}
.amb i:nth-child(3){width:34vw;height:34vw;left:32%;bottom:-8%;background:radial-gradient(closest-side,rgba(228,246,239,.16),transparent);animation-delay:-20s}
@keyframes amb{to{transform:translate(7vw,-6vh) scale(1.15)}}
:root{
  --glass:linear-gradient(155deg,rgba(255,255,255,.085),rgba(255,255,255,.025) 42%,rgba(255,255,255,.04));
  --glass-hl:inset 1px 1px 0 rgba(255,255,255,.14),inset -1px -1px 0 rgba(255,255,255,.035),0 30px 70px -32px rgba(0,0,0,.75);
}
.stat,.svc-row,.svc-grp,.card,.sys li,.step,.diff-row,.case-mini,.faq details,.form,.fut-c,.kpi,.rel,.for-list li,.price-r,
.hud,.answer,.ads-stage,.pv-inline,.wa-big,.foot,.case-q,.g-kpis>div,.eyebrow,.nav.solid,.toc a,.btn-o,.hero-card,.fld input,.fld select,.fld textarea{
  border:0!important;background:var(--glass);box-shadow:var(--glass-hl)}
.hud,.answer,.nav.solid{backdrop-filter:blur(12px) saturate(1.3);-webkit-backdrop-filter:blur(12px) saturate(1.3)}
.case{border:0!important;background:linear-gradient(155deg,rgba(255,255,255,.07),rgba(255,255,255,.02) 45%),#0c1012;box-shadow:var(--glass-hl)}
.hero-card{background:radial-gradient(70% 70% at 72% 42%,rgba(127,164,178,.16),transparent 60%),var(--glass)}
.faq details[open],.svc-row.act,.svc-row:hover,.card:hover,.rel:hover{box-shadow:inset 1px 1px 0 rgba(255,255,255,.2),inset -1px -1px 0 rgba(255,255,255,.05),0 30px 70px -30px rgba(0,0,0,.8)}
.fld input:focus,.fld select:focus,.fld textarea:focus{box-shadow:inset 0 0 0 1px var(--c2)}
/* títulos en mayúsculas: que nunca se salgan de la pantalla */
.display{overflow-wrap:break-word;hyphens:auto;-webkit-hyphens:auto}
.giant{font-size:clamp(40px,12.6vw,240px)}
@media(max-width:520px){.sh-h1{font-size:clamp(30px,8.4vw,44px)}.h-l{font-size:clamp(30px,8.6vw,40px)}.hero-h1{font-size:clamp(40px,11vw,54px)}}
@media(max-width:999px){.sh-top{padding-bottom:230px}}

/* ---------- índice de las páginas de servicio ---------- */
.toc-ind{display:none}
.toc a:focus:not(:focus-visible){outline:none}
.toc a.on{color:#fff;box-shadow:inset 0 0 0 1px var(--c2)}
@media(min-width:1100px){
  .toc{position:sticky;top:110px}
  .toc a,.toc a:hover,.toc a.on{background:none;box-shadow:none;border-left:1px solid var(--line)}
  .toc a.on{color:#fff}
  .toc-ind{display:block;position:absolute;left:0;top:0;width:2px;height:0;border-radius:2px;background:var(--holo);transition:transform .55s var(--ease),height .55s var(--ease)}
}

/* ---------- entradas en cascada ---------- */
.stagger>*{opacity:0;transform:translateY(26px);transition:opacity .9s var(--ease),transform .9s var(--ease),box-shadow .4s,background .4s,border-color .4s}
.stagger.in>*{opacity:1;transform:none;filter:none}
.no-js .stagger>*{opacity:1;transform:none;filter:none}

/* ---------- botón grande de WhatsApp ---------- */
.wa-big{position:relative;isolation:isolate;overflow:hidden;gap:18px;justify-content:flex-start}
.wa-big::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--holo);transform:scaleX(0);transform-origin:left;transition:transform .6s var(--ease)}
.wa-big:hover{color:#07090a}
.wa-big:hover::before{transform:none}
.wa-ic{flex:none;width:48px;height:48px;border-radius:50%;display:grid;place-items:center;background:rgba(169,214,205,.14);transition:background .4s}
.wa-ic svg{width:24px;height:24px;fill:var(--c2);transition:fill .4s}
.wa-big:hover .wa-ic{background:rgba(0,0,0,.12)}
.wa-big:hover .wa-ic svg{fill:#07090a}
.wa-txt{display:grid;gap:4px}
.wa-txt .mono{color:var(--dim);transition:color .4s}
.wa-big:hover .wa-txt .mono{color:rgba(0,0,0,.6)}
.wa-arr{margin-left:auto;font-size:26px;transition:transform .5s var(--ease)}
.wa-big:hover .wa-arr{transform:rotate(45deg)}

/* ---------- inicio: web / software / creatividad ---------- */
.trio{display:grid;grid-template-columns:1fr;gap:10px;margin-top:clamp(40px,5vw,72px)}
@media(min-width:900px){.trio{grid-template-columns:repeat(3,1fr)}}
.trio-c{display:flex;flex-direction:column;gap:14px;min-height:300px}
.trio-c .h-s{margin:0;font-size:clamp(22px,2vw,30px)}
.trio-c p{color:var(--mute)}
.trio-c .ad-more{margin-top:auto}
.trio-c:hover .ad-more span{transform:translateX(4px)}
/* ---------- sectores ---------- */
.sectors{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:700px){.sectors{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1100px){.sectors{grid-template-columns:repeat(3,1fr)}}
.sector{display:flex;flex-direction:column;gap:10px}
.sector h3{margin:0}
.sector-case{margin-top:auto;padding-top:14px;border-top:1px solid var(--line);color:#fff!important;font-size:15px}
.sector-case .mono{display:block;color:var(--c2);margin-bottom:6px}

/* ---------- contacto: datos, anti-spam ---------- */
.c-data{display:grid;gap:10px;margin-top:26px;font-size:12px;text-transform:none;letter-spacing:.02em}
.c-data li{display:grid;grid-template-columns:90px 1fr;gap:12px;color:var(--mute)}
.c-data li span{color:var(--dim);text-transform:uppercase;letter-spacing:.08em;font-size:10px;padding-top:2px}
.c-data a{color:#fff}
.c-data a:hover{color:var(--c2)}
.hp{position:absolute;left:-9999px;top:auto;width:1px;height:1px;overflow:hidden}
/* ---------- datos clave (servicios) ---------- */
.keyfacts{display:grid;grid-template-columns:1fr;gap:0;border-radius:var(--r);overflow:hidden;background:var(--glass);box-shadow:var(--glass-hl)}
.keyfacts>div{display:grid;grid-template-columns:1fr;gap:4px;padding:16px 22px;border-top:1px solid var(--line)}
.keyfacts>div:first-child{border-top:0}
@media(min-width:700px){.keyfacts>div{grid-template-columns:200px 1fr;gap:20px}}
.keyfacts dt{color:var(--dim);padding-top:3px}
.keyfacts dd{color:#fff;font-size:16px}
/* ---------- casos: detalle ---------- */
.cdet-grid{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:1000px){.cdet-grid{grid-template-columns:repeat(2,1fr)}}
.cdet{display:flex;flex-direction:column;gap:22px;scroll-margin-top:110px}
.cdet-top{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:20px;align-items:start}
.cdet-top h2{font-size:clamp(24px,2.2vw,34px);line-height:1}
.cdet-top h2{hyphens:none;-webkit-hyphens:none}
@media(max-width:640px){.cdet .cdet-top{grid-template-columns:1fr;gap:14px}.cdet .cdet-m{justify-items:start;text-align:left}.cdet .cdet-m .case-d{order:3}}
.cdet-m{display:grid;justify-items:end;gap:6px;text-align:right}
.cdet-m b{white-space:nowrap;font-weight:500;font-size:clamp(30px,2.9vw,46px);letter-spacing:-.06em;line-height:.95;background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
.cdet-dl{display:grid;gap:14px}
.cdet-dl dt{color:var(--dim);margin-bottom:4px}
.cdet-dl dd{color:var(--mute);font-size:15px}
.cdet .case-q{margin-top:auto}

/* ---------- plantilla de servicio (venta primero, detalle en desplegables) ---------- */
.cards.gets{grid-template-columns:repeat(2,1fr)}
@media(min-width:1100px){.cards.gets{grid-template-columns:repeat(4,1fr)}}
.cards.gets .card{padding:20px 20px 18px}.cards.gets h3{font-size:16px;margin-bottom:6px}.cards.gets p{font-size:13.5px}
.cards.opts{grid-template-columns:1fr}
@media(min-width:800px){.cards.opts{grid-template-columns:repeat(3,1fr)}}
.cards.opts .card{padding:26px 24px}.cards.opts h3{font-size:20px}
.more details .ans{padding-bottom:28px;max-width:none}
.more .keyfacts{margin-top:4px}
.mid-cta{display:grid;gap:18px;align-items:center;padding:clamp(22px,3vw,34px);border-radius:var(--r);background:var(--glass);box-shadow:var(--glass-hl);margin-top:12px}
@media(min-width:800px){.mid-cta{grid-template-columns:1fr auto}}
.link-strip{display:grid;gap:10px}
@media(min-width:800px){.link-strip{grid-template-columns:1fr 1fr}}
.lk{display:grid;gap:10px;align-content:start;color:#fff;text-decoration:none}
.lk .mono{color:var(--dim)}.lk h3{font-size:clamp(20px,1.7vw,24px);font-weight:500;letter-spacing:-.025em}.lk p{color:var(--mute);font-size:15px}
.lk-go{display:inline-flex;align-items:center;gap:8px;color:var(--c2);font-weight:500;margin-top:6px}

/* ---------- servicios del inicio: tarjetas grandes con maqueta (estilo shifted.cl) ---------- */
.show{display:grid;grid-template-columns:1fr;gap:clamp(18px,2.4vw,32px)}
@media(min-width:900px){.show{grid-template-columns:repeat(2,1fr)}.show-c.wide{grid-column:1/-1}.show-c.wide .show-stage{aspect-ratio:2.35}}
.show-c{display:block;color:#fff;text-decoration:none;border-radius:calc(var(--r) + 12px);background:var(--glass);box-shadow:var(--glass-hl);padding:12px 12px 0;transition:transform .6s var(--ease)}  /* la tarjeta completa: escena + nombre dentro */
.show-c:hover{transform:translateY(-6px)}
.show-stage{position:relative;aspect-ratio:1.15;padding:24px;border-radius:calc(var(--r) + 4px);background:radial-gradient(80% 60% at 70% 0%,rgba(127,164,178,.16),transparent 60%),rgba(0,0,0,.35);overflow:hidden}
.show-stage .mock{zoom:var(--mz,1)}
.show-foot{display:flex;align-items:center;gap:16px;padding:18px 10px 18px}
.show-name{flex:1;font-size:clamp(22px,2.1vw,32px)}
.show-tags{color:var(--dim);font-size:13px;white-space:nowrap}
.show-foot .svc-go{display:grid;width:48px;height:48px;border-radius:50%;border:1px solid var(--line2);place-items:center;transition:transform .5s var(--ease),background .3s,color .3s;flex:none}
.show-c:hover .svc-go{background:#fff;color:#000;border-color:#fff;transform:rotate(-45deg)}
@media(max-width:600px){.show-tags{display:none}.show-c{padding:8px 8px 0}.show-stage{aspect-ratio:1;padding:12px}.show-stage .mock{inset:12px}.show-foot{padding:14px 6px 14px}
  /* la tienda de prueba necesita más alto en celular para que se vea el carrito, y el aviso "Pruébala" queda dentro */
  .show-stage:has(.mock.shop){aspect-ratio:.92}.show-stage .mock.shop{bottom:34px}
  .show-stage .sh-body{grid-template-columns:1.55fr 1fr}.show-stage .sh-cart{min-height:0}   /* carrito a la derecha, igual que en PC */
  .show-stage .mk{transform:none}   /* sin mouse no hay inclinación: los paneles quedan planos y del tamaño real */}
/* ---------- escenas de los servicios: una interfaz reconocible que llena el recuadro + el resultado en números ---------- */
.mock{position:absolute;inset:26px;font-size:13px;color:#fff;text-align:left;--mx:0;--my:0;font-family:var(--f-b)}
.mk{transform-style:preserve-3d;transform:perspective(1200px) rotateX(calc(var(--my) * -5deg)) rotateY(calc(var(--mx) * 7deg));transition:transform .6s var(--ease)}
.mc{position:absolute;background:#fff;color:#111;border-radius:14px;box-shadow:0 26px 50px -24px rgba(0,0,0,.7);padding:14px;transform:translateZ(var(--z,0));opacity:0}
.mc-dark{background:#121318;color:#fff;border:1px solid rgba(255,255,255,.08)}
.play .mc{animation:mcIn .6s var(--ease) forwards}
.play .mc:nth-child(2){animation-delay:.14s}.play .mc:nth-child(3){animation-delay:.28s}.play .mc:nth-child(4){animation-delay:.42s}
@keyframes mcIn{from{opacity:0;transform:translateZ(var(--z,0)) translateY(16px)}to{opacity:1;transform:translateZ(var(--z,0))}}
.mc small{display:block;font-size:10.5px;color:#6b716e}.mc-dark small{color:#9aa3a0}
.mc>b{display:block;font-size:24px;font-weight:600;letter-spacing:-.045em;line-height:1.1;margin-top:2px}
.mc em{display:block;font-style:normal;font-size:11px;font-weight:600;color:#1a8f6a;margin-top:4px}.mc-dark em{color:#a9d6cd}
.mc .big{font-size:34px;font-weight:600;letter-spacing:-.05em;line-height:1;margin:6px 0 10px}.mc .big em{display:inline;font-size:11px;margin-left:6px;color:#9aa3a0;letter-spacing:0}
.mc .rows{display:grid;gap:0;margin-top:auto}.mc .rows>span{display:flex;justify-content:space-between;align-items:center;font-size:11px;color:#9aa3a0;padding:7px 0;border-top:1px solid rgba(255,255,255,.08)}
.mc:not(.mc-dark) .rows>span{color:#6b716e;border-color:#eceeec}
.mc .rows b{font-size:14px;color:inherit;font-weight:600;white-space:nowrap;flex:none;margin-left:8px}.mc-dark .rows b{color:#fff}.mc:not(.mc-dark) .rows b{color:#111}.mc .rows b.ok{color:#1a8f6a}.mc-dark .rows b.ok{color:#a9d6cd}
.mbars{display:flex;align-items:flex-end;gap:5px;height:54px;margin-top:8px}.mbars.sm{height:34px}
.mbars i{flex:1;height:var(--h);border-radius:5px 5px 2px 2px;background:#e7ebe9;transform-origin:bottom;transform:scaleY(.3);transition:transform .9s var(--ease)}
.mc-dark .mbars i{background:rgba(255,255,255,.12)}
.mbars i:last-child,.mbars i.w{background:linear-gradient(to top,var(--c3),var(--c1))}
.play .mbars i{transform:scaleY(1)}.play .mbars i:nth-child(2){transition-delay:.08s}.play .mbars i:nth-child(3){transition-delay:.16s}.play .mbars i:nth-child(4){transition-delay:.24s}.play .mbars i:nth-child(5){transition-delay:.32s}.play .mbars i:nth-child(6){transition-delay:.4s}
.mcur{position:absolute;width:24px;height:24px;z-index:9;left:88%;top:88%;opacity:0;pointer-events:none;filter:drop-shadow(0 4px 6px rgba(0,0,0,.5));transform:translateZ(130px);transition:left .9s var(--ease),top .9s var(--ease),opacity .3s,transform .15s}
.mcur.click{transform:translateZ(130px) scale(.78)}
.hit{animation:press .35s ease}
@keyframes press{50%{transform:scale(.94)}}
@keyframes pop{to{opacity:1;transform:none}}
@keyframes fillf{to{clip-path:inset(0 0 0 0)}}
@keyframes drift{to{transform:translate(18%,14%) scale(1.2)}}
@keyframes glowOn{to{box-shadow:0 0 0 2px rgba(169,214,205,.95),0 20px 50px -16px rgba(169,214,205,.5)}}
/* fondo por plataforma */
.show-stage[data-pv="google-ads"]{background:radial-gradient(70% 60% at 30% 20%,rgba(66,133,244,.16),transparent 60%),rgba(0,0,0,.35)}
.show-stage[data-pv="meta-ads"]{background:radial-gradient(70% 60% at 70% 20%,rgba(214,41,118,.16),transparent 60%),rgba(0,0,0,.35)}
.show-stage[data-pv="tiktok-ads"]{background:radial-gradient(70% 60% at 30% 30%,rgba(37,244,238,.1),transparent 60%),radial-gradient(60% 50% at 80% 80%,rgba(254,44,85,.12),transparent 60%),rgba(0,0,0,.35)}
.show-stage[data-pv="linkedin-ads"]{background:radial-gradient(70% 60% at 30% 20%,rgba(10,102,194,.2),transparent 60%),rgba(0,0,0,.35)}
.show-stage[data-pv="creativos-ugc"],.show-stage[data-pv="paginas-web"],.show-stage[data-pv="automatizacion-ia"],.show-stage[data-pv="aeo"]{background:radial-gradient(70% 60% at 70% 10%,rgba(169,214,205,.14),transparent 60%),rgba(0,0,0,.35)}
/* Google: resultados a la izquierda, panel de resultados a la derecha */
.g-serp{left:0;top:0;bottom:0;width:60%;padding:14px;display:flex;flex-direction:column;gap:10px}
.g-bar{display:flex;align-items:center;gap:8px;height:32px;border-radius:16px;border:1px solid #dadce0;padding:0 12px;box-shadow:0 1px 4px rgba(0,0,0,.08)}
.g-ic{font-weight:700;font-size:15px;color:#4285f4}
.g-typed{font-size:12px;color:#222;white-space:nowrap;overflow:hidden;width:0;border-right:2px solid #4285f4}
.play .g-typed{animation:typeq 1.1s steps(30) .3s forwards}
@keyframes typeq{to{width:30ch;border-color:transparent}}
.g-tabs{display:flex;gap:12px;font-size:10px;color:#5f6368;border-bottom:1px solid #eee;padding-bottom:6px}.g-tabs .on{color:#1a73e8;font-weight:600;border-bottom:2px solid #1a73e8;margin-bottom:-7px;padding-bottom:5px}
.g-ad{padding:10px 12px;border-radius:10px;border:1px solid #eee;transition:border-color .3s}
.g-ad small b{color:#111}
.g-title{display:block;font-size:14px;line-height:1.25;color:#1a0dab;margin:3px 0;font-weight:600;background-image:linear-gradient(#1a73e8,#1a73e8);background-size:0 2px;background-repeat:no-repeat;background-position:0 100%;transition:background-size .5s var(--ease)}
.play .g-title{background-size:100% 2px;transition-delay:2.4s}
.g-ad p{font-size:10.5px;line-height:1.35;color:#4d5156}
.g-cta{display:inline-block;margin-top:7px;padding:4px 10px;border-radius:99px;border:1px solid #dadce0;font-size:10px;color:#1a73e8;font-weight:600}
.play .g-ad{animation:adOn .5s 2.4s forwards}
@keyframes adOn{to{border-color:#1a73e8;box-shadow:0 0 0 3px rgba(26,115,232,.15)}}
.g-org{display:grid;gap:6px;padding:4px 12px}.g-org i{display:block;height:9px;border-radius:5px;background:#eceeec}.g-org i:first-child{background:#dde1df;height:11px}
.g-dash{right:0;top:0;bottom:0;width:37%;padding:16px;display:flex;flex-direction:column}
/* Meta: feed de Instagram a la izquierda, WhatsApp y resultado a la derecha */
.m-feed{left:0;top:0;bottom:0;width:47%;padding:0;overflow:hidden;display:flex;flex-direction:column}
.m-top{display:flex;justify-content:space-between;padding:9px 12px 6px;font-size:12px}.m-top b{font-family:Georgia,serif;font-style:italic;font-size:14px}.m-top span{font-size:11px}
.m-stories{display:flex;gap:7px;padding:2px 12px 8px;border-bottom:1px solid #eee}.m-stories i{width:22px;height:22px;border-radius:50%;background:#f2f2f2;box-shadow:0 0 0 2px #fff,0 0 0 3.5px #d62976}
.m-head{display:flex;align-items:center;gap:7px;padding:8px 10px}
.m-head i{width:22px;height:22px;border-radius:50%;background:linear-gradient(45deg,#feda75,#fa7e1e,#d62976,#962fbf,#4f5bd5)}
.m-head b{display:block;font-size:10.5px;line-height:1.1}.m-head small{font-size:8.5px}.m-head>span{margin-left:auto;color:#999;font-size:12px}
.m-art{position:relative;flex:1;min-height:0;background:var(--c2);display:grid;place-items:center;overflow:hidden}
.m-art svg{position:absolute;inset:0;width:100%;height:100%;opacity:.9}
.m-art>b{position:relative;font-weight:700;font-size:30px;letter-spacing:-.05em;line-height:.9;color:#111;text-align:center;background:#fff;padding:8px 12px;border-radius:10px}
.m-art>b small{display:block;font-size:8px;letter-spacing:.06em;text-transform:uppercase;margin-top:3px;color:#444}
.m-heart{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%) scale(0);font-style:normal;font-size:60px;color:#fff;opacity:0;text-shadow:0 6px 30px rgba(0,0,0,.3)}
.play .m-heart{animation:heart 1s 1.1s forwards}
@keyframes heart{30%{opacity:1;transform:translate(-50%,-50%) scale(1.25)}60%{opacity:1;transform:translate(-50%,-50%) scale(1)}100%{opacity:0;transform:translate(-50%,-50%) scale(1)}}
.m-acts{display:flex;gap:12px;padding:8px 12px 4px;font-size:13px}
.m-cta{display:flex;justify-content:space-between;padding:9px 12px;font-size:11px;font-weight:700;color:#0095f6;border-top:1px solid #eee;margin-top:auto}
.m-wa{right:0;top:0;width:49%;height:56%;padding:0;overflow:hidden;background:#0b141a;display:flex;flex-direction:column}
.wa-head{display:flex;gap:8px;align-items:center;padding:9px 10px;background:#1f2c34}
.wa-head i{width:22px;height:22px;border-radius:50%;background:#25d366}
.wa-head b{display:block;font-size:10.5px}.wa-head small{font-size:8.5px;color:#8696a0}
.wa-body{display:grid;gap:7px;padding:10px;align-content:start}
.b-in,.b-out{font-size:10.5px;line-height:1.3;padding:6px 9px;border-radius:10px;max-width:92%;opacity:0;transform:translateY(8px)}
.b-in{justify-self:start;background:#202c33;color:#e9edef;border-top-left-radius:2px}
.b-out{justify-self:end;background:#005c4b;color:#e9edef;border-top-right-radius:2px}
.play .b-in{animation:pop .4s 2.8s forwards}.play .b-out{animation:pop .4s 3.5s forwards}.play .b-in:last-child{animation-delay:4.2s}
.m-kpi{right:0;bottom:0;width:49%;height:40%;display:flex;flex-direction:column;padding:12px 14px}.m-kpi .big{font-size:28px;margin:4px 0 6px}.m-kpi .rows>span{padding:5px 0}
/* TikTok: teléfono a la izquierda, tres tarjetas a la derecha */
.t-phone{left:0;top:0;bottom:0;aspect-ratio:9/16;padding:0;border-radius:22px;overflow:hidden;background:#000}
.t-vid{position:absolute;inset:0;background:linear-gradient(160deg,#0f1a1d,#20373c 50%,#152431)}
.t-vid i{position:absolute;border-radius:50%;filter:blur(14px);animation:drift 6s ease-in-out infinite alternate}
.t-o1{width:60%;height:40%;left:10%;top:15%;background:var(--c3)}
.t-o2{width:55%;height:35%;right:5%;top:45%;background:var(--c1);animation-delay:-3s!important}
.t-topbar{position:absolute;top:10px;left:0;right:0;display:flex;justify-content:center;gap:14px;font-size:10px;color:#bbb}.t-topbar b{color:#fff;border-bottom:2px solid #fff;padding-bottom:2px}
.t-side{position:absolute;right:8px;bottom:96px;display:grid;gap:10px;text-align:center;font-size:17px}
.t-side small{display:block;font-size:8px;color:#ddd}
.t-cap{position:absolute;left:10px;right:48px;bottom:16px;display:grid;gap:6px}
.t-sp{width:fit-content;padding:2px 6px;border-radius:4px;background:rgba(255,255,255,.18);font-size:8px}
.t-cap b{font-size:11.5px;line-height:1.3;font-weight:600}
.t-buy{width:fit-content;padding:6px 12px;border-radius:6px;background:#fe2c55;font-weight:600;font-size:10.5px}
.t-prog{position:absolute;left:0;right:0;bottom:0;height:3px;background:rgba(255,255,255,.2)}
.t-prog i{display:block;height:100%;width:0;background:#fff}
.play .t-prog i{animation:prog 6.5s linear forwards}
@keyframes prog{to{width:100%}}
.t-h{position:absolute;right:14px;bottom:140px;font-style:normal;color:#fe2c55;opacity:0;font-size:18px}
.play .t-h{animation:floath 1.8s ease-out .6s forwards}.play .t-h.h2{animation-delay:1.2s;right:24px}.play .t-h.h3{animation-delay:1.8s;right:8px}
@keyframes floath{0%{opacity:0;transform:translateY(0) scale(.6)}20%{opacity:1}100%{opacity:0;transform:translateY(-110px) scale(1.2)}}
.t-views{right:0;top:0;width:46%;height:31%;display:flex;flex-direction:column;justify-content:center}
.t-spark{right:0;top:34.5%;width:46%;height:31%}
.t-cr{display:flex;gap:8px;align-items:center}.t-cr i{width:24px;height:24px;border-radius:50%;background:linear-gradient(135deg,#25f4ee,#fe2c55)}.t-cr b{display:block;font-size:11.5px}
.t-cpm{right:0;bottom:0;width:46%;height:31%;display:flex;flex-direction:column;justify-content:center}.t-cpm .rows{margin-top:0}.t-cpm .rows>span:first-child{border-top:0}
/* LinkedIn: post a la izquierda, Lead Gen Form a la derecha */
.l-post{left:0;top:0;bottom:0;width:55%;display:flex;flex-direction:column;gap:9px}
.l-head{display:flex;gap:8px;align-items:center}
.l-head i{width:28px;height:28px;border-radius:6px;background:#0a66c2;color:#fff;font-style:normal;font-weight:700;display:grid;place-items:center;font-size:12px}
.l-head b{display:block;font-size:11.5px}.l-head small{font-size:9px}
.l-post p{font-size:11.5px;line-height:1.4;color:#222}
.l-cover{flex:1;min-height:90px;border-radius:10px;background:linear-gradient(135deg,#0a66c2,#064a8f);color:#fff;padding:12px;display:flex;flex-direction:column;justify-content:flex-end}
.l-cover small{color:#bcd6f5;font-size:8.5px;text-transform:uppercase;letter-spacing:.08em}.l-cover b{font-size:14px;line-height:1.15;letter-spacing:-.02em;margin-top:4px}
.l-btn{display:inline-block;width:fit-content;padding:6px 14px;border-radius:99px;border:1.5px solid #0a66c2;color:#0a66c2;font-weight:600;font-size:11px}
.l-form{right:0;top:0;bottom:0;width:42%;display:flex;flex-direction:column;gap:7px}
.l-ft{font-weight:700;color:#0a66c2!important;font-size:10.5px!important}
.l-form label{display:grid;gap:3px;font-size:9.5px;color:#6b716e}
.l-f{display:block;height:27px;line-height:27px;padding:0 8px;border-radius:6px;border:1px solid #dadce0;color:#111;font-size:11px;white-space:nowrap;overflow:hidden;clip-path:inset(0 100% 0 0)}
.play .l-f{animation:fillf .6s steps(14) forwards}.play .f1{animation-delay:2.1s}.play .f2{animation-delay:2.7s}.play .f3{animation-delay:3.3s}
.l-send{width:fit-content;padding:6px 16px;border-radius:99px;background:#0a66c2;color:#fff;font-weight:600;font-size:11px;margin-top:2px}
.l-ok{opacity:0;transform:translateY(6px);color:#1a8f6a!important;font-size:11px!important}
.play .l-ok{animation:pop .4s 4.4s forwards}
.l-kpi{margin-top:auto;padding-top:10px;border-top:1px solid #eceeec}.l-kpi b{display:block;font-size:24px;font-weight:600;letter-spacing:-.04em;line-height:1.1}
/* Creativos: tabla de test A/B (como un ads manager) + vista previa del ganador */
.c-tbl{left:0;top:0;bottom:0;width:59%;display:flex;flex-direction:column;gap:8px;padding:14px}
.c-head{display:flex;justify-content:space-between;align-items:flex-start;gap:8px}.c-head b{display:block;font-size:12.5px}.c-head small{font-size:10px}
.c-live{display:inline-flex;align-items:center;gap:5px;font-size:9.5px;color:#1a8f6a;font-weight:600;white-space:nowrap}.c-live i{width:6px;height:6px;border-radius:50%;background:#1a8f6a;animation:pulse 1.4s infinite}
.c-cols,.c-row{display:grid;grid-template-columns:1.6fr .8fr .55fr .9fr;gap:8px;align-items:center}
.c-cols{font-size:8.5px;text-transform:uppercase;letter-spacing:.08em;color:#6b716e;padding:4px 8px 6px;border-bottom:1px solid #eceeec}
.c-row{padding:7px 8px;border-radius:10px;border:1px solid transparent;transition:border-color .3s,background .3s;grid-template-columns:28px 1.2fr .8fr .55fr .9fr}
.c-row.b{background:#f2f6f4}
.c-row.b.hit,.play .c-row.b.lit{border-color:#1a8f6a;box-shadow:0 0 0 3px rgba(26,143,106,.12)}
.c-th{display:block;width:28px;height:36px;border-radius:6px;background:linear-gradient(160deg,#2a2a35,#4a4a5a);position:relative}
.c-row.b .c-th{background:linear-gradient(160deg,#a9d6cd,#5b7a93)}.c-row.c .c-th{background:linear-gradient(160deg,#1d2b3a,#2c4a5a)}
.c-th::after{content:"▶";position:absolute;inset:0;display:grid;place-items:center;color:#fff;font-size:8px}
.c-name b{display:block;font-size:11px}.c-name small{font-size:9.5px;color:#6b716e;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;display:block}
.c-m b{display:block;font-size:12px}.c-m i{display:block;height:5px;border-radius:3px;background:#e7ebe9;margin-top:4px;position:relative;overflow:hidden}
.c-m i::after{content:"";position:absolute;inset:0;width:var(--h);background:linear-gradient(90deg,var(--c3),var(--c1));transform:scaleX(0);transform-origin:left;transition:transform 1.1s var(--ease) .5s}
.play .c-m i::after{transform:scaleX(1)}
.c-cpa{font-size:11px;font-weight:600}
.c-st{font-size:8.5px;font-weight:600;padding:3px 6px;border-radius:99px;background:#eceeec;color:#6b716e;text-align:center;white-space:nowrap}
.c-st.win{background:#1a8f6a;color:#fff}
.c-sum{margin-top:auto;display:grid;grid-template-columns:1fr 1fr;gap:8px}.c-sum>div{padding:10px 12px;border-radius:10px;background:#121318;color:#fff}.c-sum small{color:#9aa3a0;font-size:9.5px}.c-sum b{display:block;font-size:20px;font-weight:600;letter-spacing:-.04em;margin-top:2px}.c-sum em{display:block;font-style:normal;font-size:10px;color:#a9d6cd;font-weight:600}
.c-foot{padding-top:8px;border-top:1px solid #eceeec}.c-foot b{display:block;font-size:11px}
.c-prev{right:0;top:0;bottom:0;width:38%;padding:0;border-radius:18px;overflow:hidden;background:#000}
.c-ptop{position:absolute;top:10px;left:10px;right:10px;display:flex;justify-content:space-between;font-size:9.5px;color:#ddd;z-index:2}.c-ptop b{color:#fff}
.c-prev .t-side{bottom:92px}.c-prev .t-cap{right:46px}
.c-badge{position:absolute;top:34px;left:10px;padding:4px 9px;border-radius:99px;background:#fff;color:#000;font-size:9.5px;font-weight:700;opacity:0;transform:translateY(6px);z-index:2}
.play .c-badge{animation:pop .4s 2.5s forwards}
.play .c-prev{animation:mcIn .6s var(--ease) .14s forwards,glowOn .6s 2.5s forwards}
/* escena del reel UGC: frasco con dosificador (solo CSS), subtítulos automáticos y stickers */
.u-scene{position:absolute;left:50%;top:50%;width:56%;height:47%;transform:translate(-50%,-50%);z-index:1;animation:uFloat 5s ease-in-out infinite;filter:drop-shadow(0 22px 26px rgba(0,0,0,.5))}
.u-body{position:absolute;left:0;right:0;top:27%;bottom:0;border-radius:12% / 10%;background:radial-gradient(42% 32% at 48% 52%,rgba(222,190,236,.75),rgba(222,190,236,0) 100%),linear-gradient(168deg,#c3d3dc 0%,#9db4c4 45%,#7f98ab 100%);box-shadow:inset -8px 0 16px rgba(0,0,0,.22),inset 8px 0 14px rgba(255,255,255,.4);color:#fff;overflow:hidden}
.u-body p{position:absolute;margin:0;font-size:6.6px;line-height:1.45;letter-spacing:.01em;text-shadow:0 1px 2px rgba(0,0,0,.15)}
.u-body em{font-style:italic;color:inherit}
.u-l1{left:11%;right:14%;top:12%}
.u-l2{left:11%;right:40%;bottom:16%}
.u-ml{position:absolute;left:11%;bottom:7%;font-size:4.6px;opacity:.85}
.u-brand{position:absolute;right:8%;bottom:8%;writing-mode:vertical-rl;transform:rotate(180deg);font-size:24px;font-weight:500;letter-spacing:-.04em;line-height:1}
.u-pump{position:absolute;left:0;right:0;top:0;height:29%}
.u-ring{position:absolute;left:50%;bottom:0;width:44%;height:52%;transform:translateX(-50%);border-radius:3px 3px 0 0;background:repeating-linear-gradient(90deg,#2a3741 0 2px,#4d6271 2px 4px);box-shadow:inset 0 -3px 5px rgba(0,0,0,.35)}
.u-ring::before{content:"";position:absolute;left:30%;right:30%;top:-18%;height:20%;background:#d7bff0;border-radius:2px}
.u-head{position:absolute;left:50%;top:14%;width:36%;height:34%;transform:translateX(-50%);border-radius:40% 40% 6px 6px/60% 60% 6px 6px;background:linear-gradient(90deg,#1f2b33,#53697a 45%,#2c3b46);z-index:1}
.u-noz{position:absolute;left:18%;top:22%;width:36%;height:13%;border-radius:99px 3px 3px 99px;background:linear-gradient(180deg,#5a7082,#263340);transform:rotate(-6deg)}
.u-shadow{position:absolute;left:10%;right:10%;bottom:-7%;height:8%;border-radius:50%;background:rgba(0,0,0,.45);filter:blur(6px)}
@keyframes uFloat{0%,100%{transform:translate(-50%,-50%) rotate(-3deg)}50%{transform:translate(-50%,-54%) rotate(3deg)}}
.u-subs{position:absolute;left:10px;right:10px;bottom:108px;height:30px;z-index:2;text-align:center}
.u-subs span{position:absolute;left:50%;top:0;transform:translateX(-50%) scale(.6);padding:5px 12px;border-radius:8px;background:#fff;color:#000;font-size:14px;font-weight:800;letter-spacing:-.02em;white-space:nowrap;opacity:0;animation:uSub 5.4s infinite}
.u-subs span:nth-child(2){animation-delay:1.8s}.u-subs span:nth-child(3){animation-delay:3.6s;background:#a9d6cd}
@keyframes uSub{0%{opacity:0;transform:translateX(-50%) scale(.6)}6%,30%{opacity:1;transform:translateX(-50%) scale(1)}36%,100%{opacity:0;transform:translateX(-50%) scale(.9)}}
.u-stick{position:absolute;top:66px;left:10px;z-index:2;padding:5px 9px;border-radius:7px;background:#fff;color:#000;font-size:8.5px;font-weight:700;font-style:normal;transform:rotate(-6deg);box-shadow:0 6px 14px rgba(0,0,0,.35)}
.u-rec{position:absolute;top:36px;right:12px;z-index:2;display:flex;align-items:center;gap:5px;font-size:8.5px;font-style:normal;font-family:var(--f-m);color:#fff;letter-spacing:.06em}
.u-rec i{width:7px;height:7px;border-radius:50%;background:#ff3b30;animation:blink 1s steps(2) infinite}
@keyframes blink{to{opacity:.2}}
/* Creativos y UGC: teléfono con reel real en el hero */
.sh-video{position:absolute;z-index:0;top:50%;left:77%;transform:translate(-50%,-46%);width:clamp(200px,16vw,250px);aspect-ratio:9/16;border-radius:34px;padding:7px;background:#0c0d10;border:1px solid rgba(255,255,255,.14);box-shadow:0 40px 90px -30px rgba(0,0,0,.8),inset 0 0 0 1px rgba(255,255,255,.05);pointer-events:none}
.sh-video::before{content:"";position:absolute;top:18px;left:50%;transform:translateX(-50%);width:34%;height:20px;border-radius:99px;background:#000;z-index:2}
.sh-video video{width:100%;height:100%;object-fit:cover;border-radius:30px;display:block;background:#000}
@media(max-width:999px){.sh-ugc .sh-top{padding-bottom:350px}.sh-video{top:170px;left:50%;transform:translateX(-50%);width:160px;border-radius:26px;padding:5px}.sh-video::before{top:11px;height:12px}.sh-video video{border-radius:21px}}
/* Tracking y analítica: panel "analizando datos" en el hero */
.sh-trk{position:absolute;z-index:0;top:50%;left:77%;transform:translate(-50%,-48%);width:clamp(300px,27vw,400px);padding:16px 16px 14px;border-radius:20px;background:rgba(14,16,19,.72);border:1px solid rgba(255,255,255,.1);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:0 40px 90px -30px rgba(0,0,0,.8);pointer-events:none;color:#fff}
.trk-head{display:flex;justify-content:space-between;align-items:center;font-size:9.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.trk-head b{color:#fff;font-weight:600}
.trk-head span:first-child{display:flex;align-items:center;gap:7px}
.trk-live{width:7px;height:7px;border-radius:50%;background:#25d366;box-shadow:0 0 10px #25d366;animation:pulse 1.6s ease-in-out infinite}
.trk-pipe{display:flex;align-items:center;gap:6px;margin-top:14px;font-size:9px;letter-spacing:.04em}
.trk-pipe b{padding:6px 8px;border-radius:8px;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);font-weight:600;white-space:nowrap}
.trk-pipe .trk-srv{background:rgba(169,214,205,.14);border-color:rgba(169,214,205,.4);color:#e4f6ef}
.trk-pipe i{position:relative;flex:1;height:1px;background:rgba(255,255,255,.16);overflow:visible}
.trk-pipe i::before{content:"";position:absolute;top:-2px;left:0;width:5px;height:5px;border-radius:50%;background:#a9d6cd;box-shadow:0 0 8px #a9d6cd;animation:trkDot 1.6s linear infinite}
.trk-pipe i+b+i::before{animation-delay:.8s}
.trk-dests{display:grid;gap:4px}
.trk-dests b{padding:3px 7px;font-size:8px;text-align:center}
@keyframes trkDot{0%{left:0;opacity:0}15%{opacity:1}85%{opacity:1}100%{left:calc(100% - 5px);opacity:0}}
.trk-chart{display:block;width:100%;height:84px;margin-top:14px;border-radius:10px;background:rgba(255,255,255,.03)}
.trk-line{stroke-dasharray:420;stroke-dashoffset:420;animation:trkDraw 5s ease-out infinite}
.trk-area{opacity:0;animation:trkFade 5s ease-out infinite}
.trk-scan{animation:trkScan 5s linear infinite}
@keyframes trkDraw{0%{stroke-dashoffset:420}55%,85%{stroke-dashoffset:0}100%{stroke-dashoffset:0;opacity:0}}
@keyframes trkFade{0%,40%{opacity:0}60%,85%{opacity:1}100%{opacity:0}}
@keyframes trkScan{0%{transform:translateX(0);opacity:.7}55%{transform:translateX(320px);opacity:.7}56%,100%{opacity:0}}
.trk-legend{display:flex;gap:14px;margin-top:8px;font-size:8.5px;color:var(--dim)}
.trk-legend span{display:flex;align-items:center;gap:5px}.trk-legend i{width:8px;height:2px;border-radius:2px}
.trk-feed{list-style:none;margin:12px 0 0;padding:0;display:grid;gap:5px;font-size:9.5px;height:102px;overflow:hidden}
.trk-feed li{display:grid;grid-template-columns:52px 1fr auto;gap:8px;align-items:center;padding:5px 8px;border-radius:7px;background:rgba(255,255,255,.04);color:#d7dcd9;animation:trkIn .5s var(--ease) both}
.trk-feed li>span{white-space:nowrap;overflow:hidden;text-overflow:ellipsis;min-width:0}.trk-feed li time{color:var(--dim)}.trk-feed li b{font-weight:600;color:#fff}.trk-feed li em{font-style:normal;color:#a9d6cd;white-space:nowrap}
.trk-feed li.buy{background:rgba(169,214,205,.1)}
@keyframes trkIn{from{opacity:0;transform:translateY(-8px)}to{opacity:1;transform:none}}
.trk-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:12px}
.trk-kpis div{padding:9px 10px;border-radius:10px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.07)}
.trk-kpis small{display:block;font-family:var(--f-m);font-size:7.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.trk-kpis b{display:block;margin-top:4px;font-size:18px;font-weight:600;letter-spacing:-.03em}.trk-kpis em{font-style:normal;font-size:11px;color:#a9d6cd;margin-left:1px}
@media(max-width:999px){.sh-trkp .sh-top{padding-bottom:440px}.sh-trk{top:165px;left:50%;transform:translateX(-50%);width:min(340px,90vw);padding:12px}.sh-trk .trk-chart{height:64px}.sh-trk .trk-feed{height:72px}}
/* CRO y landing pages: landing de demostración (plataforma de cursos ficticia) en el hero */
.sh-land{position:absolute;z-index:2;top:50%;left:79%;transform:translate(-50%,-50%);width:clamp(360px,32vw,470px);border-radius:16px;filter:drop-shadow(0 40px 70px rgba(0,0,0,.7))}
.ld-bar{display:flex;align-items:center;gap:5px;padding:8px 10px;background:#eef0ee;border-radius:14px 14px 0 0;border-bottom:1px solid #e1e5e2}
.ld-bar i{width:7px;height:7px;border-radius:50%;background:#ff5f57}.ld-bar i:nth-child(2){background:#febc2e}.ld-bar i:nth-child(3){background:#28c840}
.ld-bar em{flex:1;margin-left:6px;font-style:normal;font-size:7.5px;color:#666;background:#fff;border-radius:99px;padding:3px 9px}
.ld-page{background:#fff;color:#0f1512;border-radius:0 0 14px 14px;padding:10px 14px 14px;font-family:var(--f-b);height:290px;overflow-y:auto;overflow-x:hidden;overscroll-behavior:contain;scroll-behavior:smooth;scrollbar-width:thin;scrollbar-color:#cfd4d1 transparent;cursor:default}
.ld-page::-webkit-scrollbar{width:5px}.ld-page::-webkit-scrollbar-thumb{background:#cfd4d1;border-radius:99px}
.ld-page .ld-links span,.ld-mini,.ld-bag,.ld-sech span,.ld-catgrid span,.ld-btn{cursor:pointer}.ld-links span:hover,.ld-sech span:hover{color:#17b26a}
.ld-nav{display:flex;align-items:center;gap:9px;font-size:7.5px;color:#444}
.ld-nav>b{display:flex;align-items:center;gap:4px;font-size:10.5px;color:#0f1512;letter-spacing:-.02em;margin-right:4px}.ld-nav>b span{width:10px;height:10px;border-radius:3px;background:#17b26a}
.ld-links{display:flex;gap:8px}.ld-bag{position:relative;margin-left:auto;font-size:9px}.ld-bag i{position:absolute;top:-3px;right:-4px;width:7px;height:7px;border-radius:50%;background:#0f1512;color:#fff;font-size:5px;font-style:normal;display:grid;place-items:center}
.ld-mini{padding:3px 8px;border:1px solid #ddd;border-radius:99px;font-size:7px}
.ld-hero{display:grid;grid-template-columns:1fr 1.05fr;gap:8px;align-items:center;margin-top:10px}
.ld-copy h3{margin:0;font-size:15px;line-height:1.1;letter-spacing:-.03em;font-weight:700}
.ld-circ{position:relative;font-style:normal;display:inline-block}.ld-circ svg{position:absolute;left:-6%;top:-28%;width:112%;height:150%;overflow:visible}
.ld-circ path{fill:none;stroke:#17b26a;stroke-width:2.2;stroke-linecap:round;stroke-dasharray:420;stroke-dashoffset:420;animation:ldDraw 5s ease-in-out infinite}
@keyframes ldDraw{0%{stroke-dashoffset:420}30%,80%{stroke-dashoffset:0}100%{stroke-dashoffset:0;opacity:0}}
.ld-copy p{margin:7px 0 0;font-size:7.3px;line-height:1.45;color:#444}
.ld-btn{position:relative;display:inline-flex;align-items:center;margin-top:9px;padding:6px 12px;border-radius:99px;background:#17b26a;color:#fff;font-size:8px;font-weight:600;animation:ldGlow 3s ease-in-out infinite}
.ld-btn b{position:absolute;right:-12px;top:-9px;color:#0f1512;font-size:8px;animation:ldTwinkle 2s ease-in-out infinite}
@keyframes ldGlow{0%,100%{box-shadow:0 0 0 0 rgba(23,178,106,.5)}50%{box-shadow:0 0 0 7px rgba(23,178,106,0)}}
@keyframes ldTwinkle{0%,100%{opacity:.4;transform:scale(.8)}50%{opacity:1;transform:scale(1.15)}}
.ld-trust{list-style:none;margin:12px 0 0;padding:0;display:grid;gap:4px;font-size:6.3px;line-height:1.3;color:#555}
.ld-trust li{display:flex;align-items:center;gap:5px}.ld-trust i{font-style:normal;font-size:8px;filter:grayscale(1)}
.ld-visual{position:relative;height:196px}
.ld-rings{position:absolute;left:50%;top:50%;width:200px;height:200px;transform:translate(-50%,-48%);fill:none;stroke:rgba(23,178,106,.3);stroke-width:1}
.ld-rings ellipse:nth-child(2){stroke:rgba(23,178,106,.18)}.ld-rings ellipse:nth-child(3){stroke:rgba(23,178,106,.1)}
.ld-blob{position:absolute;left:50%;top:50%;width:140px;height:140px;transform:translate(-50%,-42%);border-radius:50%;background:#17b26a}
.ld-person{position:absolute;left:50%;bottom:8px;width:150px;transform:translateX(-50%);filter:grayscale(1);object-fit:contain}
/* avatar ilustrado (relleno mientras no hay foto): cabeza, lentes, camisa y brazos cruzados, en gris como la referencia */
.ld-avatar{position:absolute;left:50%;bottom:10px;width:150px;height:170px;transform:translateX(-50%);filter:grayscale(1)}
.ld-avatar i{position:absolute;display:block}
.av-head{left:50%;top:14px;width:52px;height:60px;transform:translateX(-50%);border-radius:48% 48% 46% 46%/44% 44% 56% 56%;background:linear-gradient(180deg,#e9d6c7,#d9c1ad)}
.av-hair{left:50%;top:6px;width:58px;height:34px;transform:translateX(-50%);border-radius:50% 50% 30% 30%/70% 70% 30% 30%;background:#3a3331}
.av-glass{left:50%;top:38px;width:46px;height:12px;transform:translateX(-50%);border:2px solid #222;border-radius:7px;background:transparent}
.av-glass::before{content:"";position:absolute;left:50%;top:-2px;bottom:-2px;width:2px;transform:translateX(-50%);background:#222}
.av-neck{left:50%;top:68px;width:20px;height:16px;transform:translateX(-50%);background:#d9c1ad}
.av-shirt{left:50%;top:78px;width:124px;height:96px;transform:translateX(-50%);border-radius:40px 40px 10px 10px;background:linear-gradient(180deg,#c9cdd2,#aeb3b9)}
.av-shirt::before{content:"";position:absolute;left:50%;top:0;width:22px;height:18px;transform:translateX(-50%);background:#f3f4f5;clip-path:polygon(0 0,100% 0,50% 100%)}
.av-arm{top:118px;width:78px;height:22px;border-radius:12px;background:linear-gradient(180deg,#bfc4ca,#a4aab1);box-shadow:0 2px 4px rgba(0,0,0,.12)}
.av-arm.a1{left:16px;transform:rotate(-10deg)}.av-arm.a2{right:16px;top:124px;transform:rotate(10deg)}
.ld-emoji{position:absolute;font-size:18px;filter:drop-shadow(0 6px 10px rgba(0,0,0,.18));animation:ldFloat2 5s ease-in-out infinite}
.ld-emoji.e1{left:8px;top:6px;font-size:22px}.ld-emoji.e2{right:12px;top:4px;animation-delay:-1.6s}.ld-emoji.e3{right:6px;bottom:8px;width:30px;height:30px;display:grid;place-items:center;border-radius:50%;background:#fff;box-shadow:0 8px 20px rgba(0,0,0,.14);font-size:15px;animation-delay:-3s}
.ld-badge{position:absolute;display:flex;align-items:center;gap:6px;padding:6px 8px;border-radius:9px;background:#fff;box-shadow:0 10px 24px rgba(0,0,0,.14);font-size:6.5px;color:#666;animation:ldFloat2 5s ease-in-out infinite;white-space:nowrap}
.ld-badge i{font-style:normal;font-size:11px;width:20px;height:20px;border-radius:50%;background:#fff6e5;display:grid;place-items:center}.ld-badge.b2 i{background:#fde8ee}
.ld-badge b{display:block;font-size:8px;color:#0f1512}
.ld-badge.b1{right:-10px;top:58px}.ld-badge.b2{left:-12px;bottom:34px;animation-delay:-2.5s}
@keyframes ldFloat2{0%,100%{transform:translateY(0)}50%{transform:translateY(-5px)}}
.ld-kpi{position:absolute;right:-22px;bottom:-30px;display:grid;gap:2px;padding:9px 12px;border-radius:12px;background:#0f1512;color:#fff;border:1px solid rgba(169,214,205,.4);font-style:normal;box-shadow:0 14px 30px rgba(0,0,0,.5);animation:ldPop .6s var(--ease) 1.2s both}
.ld-kpi small{font-family:var(--f-m);font-size:7px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}.ld-kpi b{font-size:12px;font-weight:600}.ld-kpi span{font-family:var(--f-m);font-size:8px;color:#a9d6cd}
@keyframes ldPop{from{opacity:0;transform:translateY(8px) scale(.96)}to{opacity:1;transform:none}}
/* secciones inferiores de la landing demo (se descubren al desplazar) */
.ld-stats{display:grid;grid-template-columns:repeat(4,1fr);margin-top:14px;padding:10px 6px;border-radius:10px;background:#f3f5f3;text-align:center}
.ld-stats b{display:block;font-size:12px;letter-spacing:-.03em}.ld-stats small{font-size:6.3px;color:#666}
.ld-sec{margin-top:18px}.ld-sech{display:flex;justify-content:space-between;align-items:baseline}.ld-sech h4{margin:0;font-size:11px;letter-spacing:-.02em}.ld-sech span{font-size:7px;color:#17b26a;font-weight:600}
.ld-catgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;margin-top:8px}
.ld-catgrid span{display:grid;gap:1px;padding:8px;border-radius:9px;background:#f7f8f7;border:1px solid #eceeec;font-size:7.5px;font-weight:600;transition:transform .2s,border-color .2s}.ld-catgrid span:hover{transform:translateY(-2px);border-color:#17b26a}
.ld-catgrid i{font-style:normal;font-size:13px;margin-bottom:3px}.ld-catgrid small{font-size:6px;color:#777;font-weight:400}
.ld-cgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:7px;margin-top:8px}
.ld-card{display:grid;gap:3px;padding:7px;border-radius:10px;border:1px solid #eceeec;background:#fff;box-shadow:0 4px 14px rgba(0,0,0,.04)}
.ld-thumb{display:grid;place-items:center;height:46px;border-radius:7px;font-style:normal;font-size:18px;margin-bottom:3px}
.ld-thumb.t1{background:linear-gradient(135deg,#dff6ea,#b8ead0)}.ld-thumb.t2{background:linear-gradient(135deg,#e8eef9,#c9d8f2)}.ld-thumb.t3{background:linear-gradient(135deg,#fff1dc,#ffd9a8)}
.ld-card small{font-size:6px;color:#777}.ld-card b{font-size:7.8px;line-height:1.2}
.ld-meta{display:flex;justify-content:space-between;font-size:7px;color:#444}.ld-meta span{color:#c99a06;font-weight:600}.ld-meta em{font-style:normal;font-weight:700;color:#0f1512}
.ld-enrol{margin-top:3px;padding:5px 0;border-radius:6px;border:1px solid #17b26a;background:#fff;color:#17b26a;font:inherit;font-size:7px;font-weight:700;cursor:pointer;transition:background .2s,color .2s}
.ld-enrol:hover{background:#eaf8f1}.ld-enrol.on{background:#17b26a;color:#fff}
.ld-quote{padding:12px 14px;border-radius:10px;background:#0f1512;color:#fff}.ld-quote p{margin:0;font-size:8.5px;line-height:1.45}
.ld-who{display:flex;align-items:center;gap:7px;margin-top:8px}.ld-who i{width:20px;height:20px;border-radius:50%;background:#17b26a;display:grid;place-items:center;font-style:normal;font-size:7px;font-weight:700}.ld-who b{display:block;font-size:7.5px}.ld-who small{font-size:6px;color:#9aa3a0}
.ld-cta{display:flex;justify-content:space-between;align-items:center;gap:10px;padding:12px 14px;border-radius:10px;background:#eaf8f1}.ld-cta h4{margin:0;font-size:10px;letter-spacing:-.02em}.ld-cta p{margin:3px 0 0;font-size:7px;color:#555}.ld-btn2{margin-top:0;white-space:nowrap;animation:none}
.ld-foot{display:flex;justify-content:space-between;align-items:center;margin-top:16px;padding-top:10px;border-top:1px solid #eceeec;font-size:6.5px;color:#777}.ld-foot b{display:flex;align-items:center;gap:4px;font-size:9px;color:#0f1512}.ld-foot b span{width:8px;height:8px;border-radius:2px;background:#17b26a}
@media(max-width:999px){.sh-landp .sh-top{padding-bottom:400px}.sh-land{top:165px;left:50%;transform:translateX(-50%);width:min(350px,90vw)}.ld-kpi{right:6px;bottom:-14px}.ld-visual{height:180px}.ld-page{height:280px}.ld-cgrid{grid-template-columns:repeat(3,1fr)}}
/* Email y WhatsApp: panel animado de mensajes enviados y recibidos en el hero */
.sh-mail{position:absolute;z-index:0;top:50%;left:78%;transform:translate(-50%,-48%);width:clamp(300px,27vw,400px);padding:16px 16px 14px;border-radius:20px;background:rgba(14,16,19,.72);border:1px solid rgba(255,255,255,.1);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:0 40px 90px -30px rgba(0,0,0,.8);pointer-events:none;color:#fff}
.ml-head{display:flex;justify-content:space-between;align-items:center;font-size:9.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.ml-head span:first-child{display:flex;align-items:center;gap:7px}.ml-head span:last-child{color:#fff}
.ml-steps{list-style:none;margin:14px 0 0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:6px;font-size:8px;letter-spacing:.04em;text-transform:uppercase;color:var(--dim)}
.ml-steps li{position:relative;padding:7px 8px;border-radius:8px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);transition:background .4s,border-color .4s,color .4s}
.ml-steps li b{display:block;font-size:11px;letter-spacing:0;color:#fff;margin-bottom:2px}
.ml-steps li.on{background:rgba(169,214,205,.14);border-color:rgba(169,214,205,.5);color:#e4f6ef}.ml-steps li.done{color:#a9d6cd}.ml-steps li.done b{color:#a9d6cd}
.ml-feed{position:relative;margin-top:14px;height:214px;overflow:hidden;display:flex;flex-direction:column;justify-content:flex-end;gap:7px}
.ml-msg{max-width:84%;padding:8px 10px;border-radius:12px;font-size:10px;line-height:1.4;animation:mlIn .45s var(--ease) both}
.ml-msg.wa{align-self:flex-end;background:#1f6f45;color:#fff;border-bottom-right-radius:3px}
.ml-msg.wa-in{align-self:flex-start;background:rgba(255,255,255,.08);color:#f0f3f1;border-bottom-left-radius:3px}
.ml-msg .ml-meta{display:flex;justify-content:flex-end;gap:5px;margin-top:3px;font-family:var(--f-m);font-size:7.5px;color:rgba(255,255,255,.6)}
.ml-msg .ticks{letter-spacing:-.15em}.ml-msg .ticks.read{color:#53bdeb}
.ml-mail{align-self:flex-start;width:100%;max-width:100%;display:grid;grid-template-columns:28px 1fr auto;gap:9px;align-items:center;padding:9px 10px;border-radius:12px;background:#fff;color:#0f1512;animation:mlIn .45s var(--ease) both}
.ml-mail i{width:28px;height:28px;border-radius:8px;display:grid;place-items:center;background:#eef2f0;font-style:normal;font-size:13px}
.ml-mail b{display:block;font-size:9.5px}.ml-mail small{display:block;font-size:8px;color:#666}
.ml-mail em{font-style:normal;font-family:var(--f-m);font-size:7.5px;color:#1a8f6a;white-space:nowrap}
.ml-sale{align-self:center;display:flex;align-items:center;gap:8px;padding:7px 12px;border-radius:99px;background:rgba(169,214,205,.14);border:1px solid rgba(169,214,205,.5);color:#e4f6ef;font-size:9.5px;font-weight:600;animation:mlIn .45s var(--ease) both}
.ml-sale i{width:16px;height:16px;border-radius:50%;background:#a9d6cd;color:#0f1512;display:grid;place-items:center;font-style:normal;font-size:10px}
@keyframes mlIn{from{opacity:0;transform:translateY(10px) scale(.97)}to{opacity:1;transform:none}}
.ml-typing{align-self:flex-start;display:flex;gap:4px;padding:9px 12px;border-radius:12px;background:rgba(255,255,255,.08);animation:mlIn .3s both}
.ml-typing i{width:5px;height:5px;border-radius:50%;background:#cfd6d2;animation:mlDot 1s ease-in-out infinite}.ml-typing i:nth-child(2){animation-delay:.15s}.ml-typing i:nth-child(3){animation-delay:.3s}
@keyframes mlDot{0%,100%{opacity:.3;transform:translateY(0)}50%{opacity:1;transform:translateY(-3px)}}
.ml-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:14px}
.ml-kpis div{padding:9px 10px;border-radius:10px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.07)}
.ml-kpis small{display:block;font-family:var(--f-m);font-size:7.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.ml-kpis b{display:block;margin-top:4px;font-size:16px;font-weight:600;letter-spacing:-.03em}.ml-kpis em{font-style:normal;font-size:10px;color:#a9d6cd;margin-left:1px}
@media(max-width:999px){.sh-mailp .sh-top{padding-bottom:460px}.sh-mail{top:165px;left:50%;transform:translateX(-50%);width:min(340px,90vw);padding:12px}.sh-mail .ml-feed{height:190px}.ml-head span:last-child{display:none}}
/* en escritorio, los paneles del hero se anclan arriba (no al centro): si se abre el "Resumen para asistentes de IA" el hero crece y el panel no baja sobre el texto */
@media(min-width:1000px){.sh-video,.sh-trk,.sh-land,.sh-mail,.sh-cmo,.sh-aeo,.sh-seo,.sh-ai,.sh-cro,.sh-crm,.sh-cases,.sh-team{top:clamp(135px,18vh,165px);transform:translateX(-50%)}}
/* en las páginas con panel, el resumen IA sigue a la derecha (junto a los botones) pero su texto, al abrirse, se despliega debajo a lo ancho: nunca sube hacia el panel */
@media(min-width:1000px){
  .sh-ugc .sh-bot,.sh-trkp .sh-bot,.sh-landp .sh-bot,.sh-mailp .sh-bot,.sh-cmop .sh-bot,.sh-aeop .sh-bot,.sh-seop .sh-bot,.sh-aip .sh-bot,.sh-crop .sh-bot,.sh-crmp .sh-bot,.sh-casp .sh-bot,.sh-teamp .sh-bot{row-gap:6px}
  .sh-ugc .answer-min,.sh-trkp .answer-min,.sh-landp .answer-min,.sh-mailp .answer-min,.sh-cmop .answer-min,.sh-aeop .answer-min,.sh-seop .answer-min,.sh-aip .answer-min,.sh-crop .answer-min,.sh-crmp .answer-min,.sh-casp .answer-min,.sh-teamp .answer-min{display:contents}
  .sh-ugc .answer-min>summary,.sh-trkp .answer-min>summary,.sh-landp .answer-min>summary,.sh-mailp .answer-min>summary,.sh-cmop .answer-min>summary,.sh-aeop .answer-min>summary,.sh-seop .answer-min>summary,.sh-aip .answer-min>summary,.sh-crop .answer-min>summary,.sh-crmp .answer-min>summary,.sh-casp .answer-min>summary,.sh-teamp .answer-min>summary{grid-column:2;justify-self:start;align-self:end}
  .sh-ugc .answer-min>p,.sh-trkp .answer-min>p,.sh-landp .answer-min>p,.sh-mailp .answer-min>p,.sh-cmop .answer-min>p,.sh-aeop .answer-min>p,.sh-seop .answer-min>p,.sh-aip .answer-min>p,.sh-crop .answer-min>p,.sh-crmp .answer-min>p,.sh-casp .answer-min>p,.sh-teamp .answer-min>p{grid-column:2;margin-top:4px}
  /* el contenido del <details> vive en un contenedor interno del navegador: también va en la columna derecha */
  .sh-ugc .answer-min::details-content,.sh-trkp .answer-min::details-content,.sh-landp .answer-min::details-content,.sh-mailp .answer-min::details-content,.sh-cmop .answer-min::details-content,.sh-aeop .answer-min::details-content,.sh-seop .answer-min::details-content,.sh-aip .answer-min::details-content,.sh-crop .answer-min::details-content,.sh-crmp .answer-min::details-content,.sh-casp .answer-min::details-content,.sh-teamp .answer-min::details-content{grid-column:2}
}
/* CMO fraccional: persona + tarjetas de dirección de marketing en el hero */
.sh-cmo{position:absolute;z-index:0;top:50%;left:79%;transform:translate(-50%,-50%);width:clamp(340px,30vw,440px);height:470px;pointer-events:none}
.cmo-ring{position:absolute;left:50%;top:54%;width:340px;height:340px;transform:translate(-50%,-50%);border-radius:50%;border:1px solid rgba(169,214,205,.35);box-shadow:inset 0 0 0 28px rgba(169,214,205,.05)}
.cmo-ring::before{content:"";position:absolute;inset:-26px;border-radius:50%;border:1px dashed rgba(169,214,205,.2);animation:ldSpin 40s linear infinite}
.cmo-glow{position:absolute;left:50%;top:60%;width:300px;height:300px;transform:translate(-50%,-50%);border-radius:50%;background:radial-gradient(circle,rgba(127,164,178,.35),rgba(127,164,178,0) 70%)}
.cmo-person{position:absolute;left:50%;bottom:0;height:430px;transform:translateX(-50%);filter:grayscale(1) contrast(1.05);-webkit-mask-image:linear-gradient(180deg,#000 82%,transparent 100%);mask-image:linear-gradient(180deg,#000 82%,transparent 100%)}
.cmo-card{position:absolute;padding:11px 13px;border-radius:12px;background:rgba(14,16,19,.86);border:1px solid rgba(255,255,255,.12);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);box-shadow:0 20px 40px -20px rgba(0,0,0,.8);color:#fff;animation:ldFloat2 6s ease-in-out infinite}
.cmo-card small.mono{display:block;font-size:7.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim)}
.cmo-card ul{list-style:none;margin:8px 0 0;padding:0;display:grid;gap:5px;font-size:9.5px;color:#d7dcd9}
.cmo-card li::before{content:"○";margin-right:6px;color:var(--dim)}.cmo-card li.ok::before{content:"✓";color:#a9d6cd}
.cmo-card b{display:block;margin-top:4px;font-size:16px;font-weight:600;letter-spacing:-.03em}
.cmo-bar{display:flex;gap:2px;height:7px;margin-top:8px;border-radius:99px;overflow:hidden}
.cmo-bar i{width:var(--w);background:var(--c);transform-origin:left;animation:cmoBar 1.2s var(--ease) both}
@keyframes cmoBar{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.cmo-leg{display:flex;justify-content:space-between;margin-top:6px;font-size:7px;color:var(--dim);letter-spacing:.04em}
.c-plan{left:-8px;top:34px;width:178px}
.c-bud{left:-14px;bottom:26px;width:196px;animation-delay:-2s}
.cmo-chip{position:absolute;display:flex;align-items:center;gap:8px;padding:8px 11px;border-radius:12px;background:#fff;color:#0f1512;box-shadow:0 16px 34px -14px rgba(0,0,0,.8);animation:ldFloat2 5s ease-in-out infinite;white-space:nowrap}
.cmo-chip i{font-style:normal;font-size:13px;width:24px;height:24px;border-radius:50%;background:#eef2f0;display:grid;place-items:center}
.cmo-chip b{display:block;font-size:9.5px}.cmo-chip small{display:block;font-size:7.5px;color:#666}
.c-meet{right:-16px;top:70px;animation-delay:-1.5s}
.c-kpi{right:-6px;top:200px;background:#0f1512;color:#fff;border:1px solid rgba(169,214,205,.4);animation-delay:-3.5s}
.c-kpi small.mono{font-size:7px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim)}.c-kpi b{font-size:16px;color:#a9d6cd;letter-spacing:-.03em}
.c-team{right:-10px;bottom:60px;animation-delay:-4.2s}
@media(max-width:999px){.sh-cmo{width:440px;height:470px}}   /* celular: la misma composición de PC; main.js la achica con zoom al ancho de la pantalla */
/* AEO: orbe de IA (video redondo en bucle) con recomendaciones de los asistentes alrededor */
.sh-aeo{position:absolute;z-index:0;top:50%;left:80%;transform:translate(-50%,-50%);width:clamp(380px,34vw,500px);height:460px;pointer-events:none;color:#fff}
.ao-orb{position:absolute;left:calc(50% - 120px);top:calc(50% - 120px);width:240px;height:240px;border-radius:50%;overflow:hidden;background:#000;box-shadow:0 0 0 1px rgba(255,255,255,.12),0 0 80px rgba(214,70,200,.35),0 40px 90px -30px rgba(0,0,0,.9);animation:ldFloat2 6s ease-in-out infinite}
.ao-orb::after{content:"";position:absolute;inset:-14px;border-radius:50%;border:1px dashed rgba(169,214,205,.25);animation:ldSpin 36s linear infinite}
.ao-orb video{width:100%;height:100%;object-fit:cover;display:block;transform:scale(1.08)}
.ao-chip{position:absolute;display:flex;align-items:center;gap:9px;padding:9px 12px;border-radius:12px;background:rgba(14,16,19,.86);border:1px solid rgba(255,255,255,.12);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);box-shadow:0 20px 40px -20px rgba(0,0,0,.8);max-width:196px;animation:ldFloat2 5s ease-in-out infinite,aoIn .6s var(--ease) both}
.ao-chip small{display:block;font-family:var(--f-m);font-size:7.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim)}
.ao-chip b{display:block;font-size:10px;line-height:1.3;font-weight:600}
.ao-lg{flex:none;width:26px;height:26px;border-radius:8px;display:grid;place-items:center;font-style:normal;font-size:12px;font-weight:700;background:#10a37f;color:#fff}.ao-lg svg{width:15px;height:15px;display:block}
.ao-lg.g{background:linear-gradient(135deg,#4285f4,#9b72cb,#d96570)}.ao-lg.p{background:#20808d}.ao-lg.c{background:#d97757}.ao-lg.o{background:#fff;color:#4285f4;font-family:Arial,Helvetica,sans-serif}
.ao-chip.a1{left:-8px;top:86px;animation-delay:0s,.2s}
.ao-chip.a2{left:-6px;bottom:84px;animation-delay:-1.4s,.9s}
.ao-chip.a3{left:-6px;bottom:148px;animation-delay:-2.6s,1.6s}
.ao-chip.a4{right:-6px;bottom:66px;animation-delay:-3.8s,2.3s}
.ao-chip.a5{right:-20px;top:116px;animation-delay:-0.7s,1.8s}
@media(min-width:1000px) and (max-width:1250px){.ao-chip.a5{right:0}}
@keyframes aoIn{from{opacity:0;transform:translateY(10px) scale(.96)}to{opacity:1;transform:none}}
.ao-kpi{position:absolute;left:50%;bottom:-6px;transform:translateX(-50%);display:grid;gap:2px;padding:10px 14px;border-radius:12px;background:#fff;color:#0f1512;box-shadow:0 16px 34px -14px rgba(0,0,0,.8);white-space:nowrap;animation:aoIn .6s var(--ease) 3s both}
.ao-kpi small{font-size:7.5px;letter-spacing:.1em;text-transform:uppercase;color:#666}.ao-kpi b{font-size:18px;font-weight:600;letter-spacing:-.03em}.ao-kpi em{font-style:normal;font-size:10px;color:#1a8f6a;margin-left:2px}.ao-kpi span{font-size:8px;color:#1a8f6a}
@media(max-width:999px){.sh-aeop .sh-top{padding-bottom:440px}.sh-aeo{top:160px;left:50%;transform:translateX(-50%);width:min(350px,92vw);height:410px}.ao-orb{left:calc(50% - 100px);top:calc(50% - 100px);width:200px;height:200px}.ao-chip{max-width:162px;padding:7px 9px}.ao-chip b{font-size:9px}.ao-chip.a1{left:0;top:52px}.ao-chip.a2{left:0;top:auto;bottom:58px}.ao-chip.a5{right:0;top:96px}.ao-kpi{bottom:-10px}}
/* SEO: búsqueda en Google con la tienda demo en el primer lugar */
.sh-seo{position:absolute;z-index:0;top:50%;left:79%;transform:translate(-50%,-50%);width:clamp(340px,30vw,440px);border-radius:16px;pointer-events:none;filter:drop-shadow(0 40px 70px rgba(0,0,0,.7))}
/* marco tipo Google Chrome: barra de pestañas + barra de herramientas con omnibox */
.se-chrome{background:#dee1e6;border-radius:14px 14px 0 0;padding:6px 8px 0}
.se-tabs-bar{display:flex;align-items:flex-end;gap:6px;height:24px}
.se-tab{display:flex;align-items:center;gap:6px;height:24px;padding:0 10px;border-radius:8px 8px 0 0;background:#fff;font-size:8px;color:#1f1f1f;min-width:120px}
.se-tab svg{width:11px;height:11px}.se-tab b{font-weight:500;flex:1}.se-tab i{font-style:normal;color:#5f6368}
.se-newtab{font-size:12px;color:#5f6368;padding:0 6px 4px}
.se-tool{display:flex;align-items:center;gap:8px;padding:6px 6px 8px;background:#fff;margin:0 -8px;border-bottom:1px solid #dadce0}
.se-nav{font-size:11px;color:#5f6368;width:16px;text-align:center}.se-nav.dim{opacity:.35}
.se-omni{flex:1;display:flex;align-items:center;gap:6px;height:22px;padding:0 10px;border-radius:99px;background:#f1f3f4;font-size:8px;color:#202124;overflow:hidden;white-space:nowrap}
.se-omni i{font-style:normal;font-size:8px}.se-omni em{font-style:normal;color:#5f6368}
.se-av{width:16px;height:16px;border-radius:50%;background:linear-gradient(135deg,#a9d6cd,#5b7a93)}
.se-page{background:#fff;color:#1f1f1f;border-radius:0 0 14px 14px;padding:12px 14px 14px;font-family:var(--f-b);min-height:250px}
.se-top{display:flex;align-items:center;gap:10px}.se-g svg{width:24px;height:24px;display:block}
.se-box{flex:1;display:flex;align-items:center;gap:4px;height:30px;padding:0 12px;border-radius:99px;border:1px solid #dfe1e5;box-shadow:0 1px 6px rgba(32,33,36,.12);font-size:10.5px}
.se-q{white-space:nowrap;overflow:hidden}.se-caret{width:1px;height:14px;background:#1a73e8;animation:aiCaret .8s steps(2) infinite}.se-lupa{margin-left:auto;color:#4285f4;font-size:14px;font-weight:400}
.se-tabs{display:flex;gap:12px;margin:10px 0 0;padding-bottom:6px;border-bottom:1px solid #ebebeb;font-size:8px;color:#5f6368}.se-tabs .on{color:#1a73e8;border-bottom:2px solid #1a73e8;padding-bottom:4px;margin-bottom:-7px}
.se-res{display:grid;gap:10px;margin-top:10px}
.se-r{position:relative;opacity:0;transform:translateY(8px);transition:opacity .45s var(--ease),transform .45s var(--ease)}
.se-r.se-on{opacity:1;transform:none}.se-r.dim{opacity:.18;filter:blur(1px)}
.se-site{display:flex;align-items:center;gap:7px}.se-site i{width:20px;height:20px;border-radius:50%;background:#0f1512;color:#fff;display:grid;place-items:center;font-style:normal;font-size:7px;font-weight:800;font-family:var(--f-logo)}
.se-site i.g2{background:#e8eaed;color:#5f6368}.se-site i.g3{background:#e8eaed;color:#5f6368}
.se-site b{display:block;font-size:8.5px;font-weight:500;color:#1f1f1f}.se-site small{display:block;font-size:7px;color:#5f6368}
.se-t{display:block;margin-top:3px;font-size:11.5px;color:#1a0dab;text-decoration:none;letter-spacing:-.01em}
.se-d{margin:3px 0 0;font-size:8.5px;line-height:1.4;color:#4d5156}
.se-links{display:flex;flex-wrap:wrap;gap:6px 12px;margin-top:5px;font-size:8px;color:#1a0dab}
.se-first{padding:10px 12px;margin:0 -12px;border-radius:10px;background:#f1f7ff;box-shadow:inset 0 0 0 1px rgba(26,115,232,.25)}.se-first .se-site,.se-first .se-t{padding-right:48px}   /* deja sitio a la etiqueta N.º 1 */
.se-pos{position:absolute;right:10px;top:10px;padding:3px 8px;border-radius:99px;background:#1a73e8;color:#fff;font-size:8px;font-weight:700;font-style:normal;opacity:0;transform:scale(.8);transition:opacity .4s,transform .4s}
.se-first.se-on .se-pos{opacity:1;transform:none;transition-delay:.5s;animation:ldGlow 2s ease-in-out .5s 3}
.se-r:not(.se-first) .se-t{color:#1a0dab;opacity:.8}.se-r:not(.se-first) .se-d{opacity:.75}
.se-kpi{display:flex;align-items:center;gap:14px;margin-top:10px;padding:10px 14px;border-radius:12px;background:#0f1512;color:#fff;border:1px solid rgba(169,214,205,.4);box-shadow:0 14px 30px rgba(0,0,0,.5);animation:ldPop .6s var(--ease) 3.2s both}
.se-kpi small.mono{display:block;font-size:7px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim);max-width:92px;line-height:1.4}
.se-track{display:flex;align-items:center;gap:10px;flex:1}.se-track svg{flex:1;height:28px}.se-line{fill:none;stroke:#a9d6cd;stroke-width:2.2;stroke-linecap:round;stroke-dasharray:240;stroke-dashoffset:240;animation:trkDraw 6s ease-out 3.4s infinite}
.se-track b{font-size:16px;font-weight:600;letter-spacing:-.03em;white-space:nowrap}.se-track .se-to{color:#a9d6cd}
.se-kpi>span.mono{display:block;font-size:8px;color:#a9d6cd;white-space:nowrap}
@media(max-width:999px){.sh-seop .sh-top,.sh-aip .sh-top{padding-bottom:530px}.sh-seo{top:165px;left:50%;transform:translateX(-50%);width:min(340px,90vw)}.se-page{min-height:240px}.se-kpi{gap:8px;padding:8px 10px}.se-kpi>span.mono{display:none}}
/* Páginas web: navegador a pantalla completa */
.w-browser{inset:0;width:auto;padding:0;overflow:hidden;display:flex;flex-direction:column}
.w-bar{display:flex;align-items:center;gap:5px;padding:9px 12px;background:#eef0ee}
.w-bar i{width:8px;height:8px;border-radius:50%;background:#d3d6d4}.w-bar i:nth-child(1){background:#ff6b5e}.w-bar i:nth-child(2){background:#ffc03d}.w-bar i:nth-child(3){background:#2ecb5b}
.w-bar em{margin-left:8px;flex:1;height:18px;border-radius:9px;background:#fff;font-style:normal;font-size:9px;color:#6b716e;display:flex;align-items:center;padding:0 10px}
.w-nav{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:10px 16px;border-bottom:1px solid #eee}
.w-nav>b{font-size:14px;letter-spacing:-.04em}.w-nav>b span{color:var(--c3)}
.w-nav>b.sh-logo{font-family:var(--f-logo);font-weight:900;font-size:16px;letter-spacing:-.02em;line-height:1}.w-nav>b.sh-logo span{color:var(--c3);text-transform:lowercase}
.w-links{display:flex;gap:12px;font-size:10px;color:#6b716e;font-weight:500}
.w-cart{position:relative;font-size:13px}
.w-badge{position:absolute;top:-7px;right:-9px;min-width:14px;height:14px;border-radius:7px;background:var(--c3);color:#fff;font-size:8px;font-style:normal;font-weight:700;display:grid;place-items:center;transform:scale(0);transition:transform .4s cubic-bezier(.34,1.8,.64,1)}
.play .w-badge{transform:scale(1);transition-delay:2.4s}
.w-hero{display:grid;grid-template-columns:1.1fr 1fr;gap:12px;align-items:center;margin:14px 16px 0;padding:16px;border-radius:12px;background:#f2f4f2}
.w-hero small{font-size:8.5px;letter-spacing:.08em;text-transform:uppercase;color:#6b716e}
.w-hero b{display:block;font-size:17px;letter-spacing:-.03em;line-height:1.05;margin:5px 0 8px}
.w-price{display:block;font-size:12px;font-weight:700;margin-bottom:9px}.w-price s{color:#999;font-weight:400;font-size:9.5px}
.w-btn{display:inline-block;padding:7px 13px;border-radius:99px;background:#111;color:#fff;font-size:9.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase}
.w-art{aspect-ratio:1;max-height:120px;justify-self:center;width:100%;border-radius:50% 40% 50% 45%;background:linear-gradient(135deg,var(--c1),var(--c3));position:relative}
.w-art i{position:absolute;inset:28%;border-radius:50%;background:rgba(255,255,255,.35)}
.w-row{display:flex;justify-content:space-between;margin:14px 16px 8px;font-size:11px;font-weight:600}.w-row span:last-child{color:#6b716e;font-weight:400}
.w-thumbs{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin:0 16px 16px;flex:1}.w-thumbs i{min-height:46px;border-radius:10px;background:#e8ece9}.w-thumbs i:nth-child(2){background:#dfe9e3}.w-thumbs i:nth-child(4){background:#e3e8ee}
.w-pay{right:4%;top:50%;width:44%;display:flex;gap:10px;align-items:center;opacity:0;box-shadow:0 20px 40px -16px rgba(0,0,0,.5)}
.play .w-pay{animation:mcIn .5s var(--ease) 2.8s forwards}
.w-ok{width:28px;height:28px;border-radius:50%;background:#1a8f6a;color:#fff;display:grid;place-items:center;font-size:13px;flex:none}
.w-pay b{display:block;font-size:12.5px}.w-pay small{font-size:10px}
.w-kpi{left:4%;bottom:4%;width:40%}
/* Software a medida: app CRM a la izquierda, WhatsApp y resultado a la derecha */
.s-app{left:0;top:0;bottom:0;width:62%;padding:0;overflow:hidden;display:flex}
.s-side{width:34px;background:#121318;display:grid;align-content:start;gap:10px;padding:12px 8px}.s-side i{display:block;height:18px;border-radius:6px;background:rgba(255,255,255,.12)}.s-side i.on{background:var(--c2)}
.s-main{flex:1;padding:12px;display:flex;flex-direction:column}
.s-head b{display:block;font-size:13px}.s-head small{font-size:10px}
.s-cols{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;margin-top:10px;flex:1}
.s-col{position:relative;padding:6px;border-radius:8px;background:#f2f4f2;min-width:0}
.s-col>small{display:block;font-size:8.5px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:6px;color:#6b716e}
.s-col.res{padding-top:64px}.s-col.res>small{position:absolute;top:6px;left:6px}
.s-card{padding:5px 7px;border-radius:6px;background:#fff;margin-bottom:6px;border:1px solid #e3e7e4}
.s-card b{display:block;font-size:9.5px;line-height:1.2}.s-card small{display:block;font-size:8.5px;color:#6b716e;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.s-card.ok{border-color:#cfe6dc;background:#f0f8f4}.s-card.ok small{color:#1a8f6a}
.s-lead{position:absolute;left:6px;right:6px;top:24px;padding:6px 8px;border-radius:6px;background:#111;color:#fff;font-size:10px;z-index:2}
.s-lead b{display:block;font-size:10.5px}.s-lead small{color:#a9d6cd;font-size:9px}
.play .s-lead{animation:leadMove 1.1s var(--ease) 1.2s forwards}
@keyframes leadMove{to{transform:translateX(calc(200% + 40px));background:#1a8f6a}}
.s-wa{right:0;top:0;width:35%;height:58%;padding:0;overflow:hidden;background:#0b141a;display:flex;flex-direction:column}
.s-send{display:block;margin:auto 10px 10px;padding:8px 0;border-radius:99px;background:#25d366;color:#062e1b;font-weight:700;font-size:10.5px;text-align:center}
.s-kpi{right:0;bottom:0;width:35%;height:38%;display:flex;flex-direction:column;justify-content:center}
/* AEO: chat de IA a la izquierda, dónde te recomiendan a la derecha */
.a-chat{left:0;top:0;bottom:0;width:62%;display:flex;flex-direction:column;gap:10px}
.a-top{display:flex;align-items:center;gap:8px;font-size:11px;font-weight:600;padding-bottom:8px;border-bottom:1px solid #eee}.a-top i{width:10px;height:10px;border-radius:50%;background:linear-gradient(135deg,var(--c1),var(--c3))}
.a-q,.a-a{display:flex;gap:8px;align-items:flex-start}
.a-q i,.a-a i{flex:none;width:22px;height:22px;border-radius:50%;display:grid;place-items:center;font-style:normal;font-size:8.5px;font-weight:700;background:#eee}
.a-a i{background:#111;color:#fff}
.a-q p{font-size:11.5px;line-height:1.35;color:#222;padding:7px 10px;border-radius:10px;background:#f2f4f2}
.a-line{display:block;font-size:10.5px;line-height:1.5;color:#222;white-space:nowrap;overflow:hidden;clip-path:inset(0 100% 0 0)}
.play .a-line{animation:fillf .6s steps(26) forwards}.play .l1{animation-delay:1.2s}.play .l2{animation-delay:1.8s}.play .l3{animation-delay:2.4s}.play .l4{animation-delay:3s}
.a-src{display:inline-block;margin-top:6px;padding:4px 9px;border-radius:99px;border:1px solid #cfd6d2;font-size:9.5px;font-weight:600;color:#1a73e8;opacity:0;transform:translateY(6px)}
.play .a-src{animation:pop .4s 3.6s forwards}
.a-input{margin-top:auto;padding:8px 12px;border-radius:99px;border:1px solid #dadce0;font-size:10px;color:#9aa3a0}
.a-list{right:0;top:0;width:35%;height:50%;display:flex;flex-direction:column;gap:4px}
.a-i{display:flex;justify-content:space-between;align-items:center;font-size:11.5px;padding:7px 0;border-bottom:1px solid rgba(255,255,255,.08)}
.a-i i{font-style:normal;color:#a9d6cd;opacity:0;transform:scale(.4);transition:transform .4s cubic-bezier(.34,1.8,.64,1),opacity .3s}
.play .a-i i{opacity:1;transform:scale(1)}.play .a-i:nth-child(2) i{transition-delay:1.6s}.play .a-i:nth-child(3) i{transition-delay:2.3s}.play .a-i:nth-child(4) i{transition-delay:3s}
.a-kpi{right:0;bottom:0;width:35%;height:46%;display:flex;flex-direction:column;justify-content:center}

/* Publicidad digital: las cuatro plataformas en una sola escena (tarjeta ancha) */
.show-stage[data-pv="publicidad"]{background:radial-gradient(40% 70% at 12% 20%,rgba(66,133,244,.16),transparent 60%),radial-gradient(40% 70% at 38% 80%,rgba(214,41,118,.14),transparent 60%),radial-gradient(40% 70% at 62% 20%,rgba(37,244,238,.1),transparent 60%),radial-gradient(40% 70% at 88% 80%,rgba(10,102,194,.2),transparent 60%),rgba(0,0,0,.35)}
.p-col{top:0;bottom:0;width:23.5%;display:flex;flex-direction:column;gap:8px;padding:12px}
.p-g{left:0}.p-m{left:25.5%;padding:0;overflow:hidden}.p-t{left:51%;padding:0;overflow:hidden}.p-l{left:76.5%}
.p-head{display:flex;align-items:center;gap:8px;font-size:12px;font-weight:600}.p-m .p-head{padding:12px 12px 0}.p-t .p-head{padding:12px 12px 0;position:relative;z-index:2}
.p-head i{width:22px;height:22px;border-radius:6px;display:grid;place-items:center;font-style:normal;font-size:11px;font-weight:700;color:#fff}
.lg-g{background:#fff;color:#4285f4!important;border:1px solid #dadce0}.lg-m{background:linear-gradient(45deg,#feda75,#fa7e1e,#d62976,#962fbf,#4f5bd5)}.lg-t{background:#000;border:1px solid #333}.lg-l{background:#0a66c2;font-size:10px!important}
.p-kpi{margin-top:auto;display:flex;justify-content:space-between;align-items:center;padding:9px 10px;border-radius:9px;background:#121318;color:#fff;font-size:11px}
.p-kpi b{font-size:18px;font-weight:600;letter-spacing:-.04em}.p-m .p-kpi,.p-t .p-kpi{margin:auto 12px 12px}.p-t .p-kpi{background:rgba(255,255,255,.1)}
.p-g .g-bar{height:28px}.p-g .g-typed{font-size:11px}.p-g .g-ad{padding:8px 10px}.p-g .g-title{font-size:12.5px}.p-g .g-ad p{font-size:10px}
.p-m .m-art{min-height:0;flex:1}.p-m .m-cta{margin-top:0}
.t-mini{position:relative;flex:1;background:#000;overflow:hidden}
.t-mini .t-cap{right:12px;bottom:12px}.t-mini .t-h{bottom:90px}
.p-l p{font-size:11px;line-height:1.35;color:#222}.p-l .l-cover{min-height:70px;padding:10px}.p-l .l-cover b{font-size:12.5px}
@media(max-width:599px){.p-col{width:48.5%;height:48.5%;bottom:auto}.p-g{left:0;top:0}.p-m{left:51.5%;top:0}.p-t{left:0;top:51.5%}.p-l{left:51.5%;top:51.5%}.p-l p{display:none}}

/* ---------- /publicidad/ (home anterior de Kern con el diseño nuevo) ---------- */
.diff-head{display:none;max-width:1100px;margin:0 auto 10px;grid-template-columns:1fr 48px 1fr;gap:24px;padding:0 24px;font-family:var(--f-m);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim)}
.diff-head span:last-child{grid-column:3;color:var(--c2)}
@media(min-width:900px){.diff-head{display:grid}}
.sys{display:grid;grid-template-columns:1fr;gap:8px;list-style:none;padding:0}
@media(min-width:700px){.sys{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1100px){.sys{grid-template-columns:repeat(3,1fr)}}
.sys li{display:flex;align-items:center;gap:12px;padding:16px 18px;border-radius:var(--r-s);font-size:15px;font-weight:500;letter-spacing:-.01em}
.sys li::before{display:none}  /* el punto de la lista antigua ya no va: el check es el ícono */
.sys-ok{flex:none;width:10px;height:10px;margin:7px 7px 0;border-radius:50%;background:var(--c2);box-shadow:0 0 0 5px rgba(169,214,205,.15)}
.sys-tag{margin-left:auto;font-size:10px;color:var(--dim);letter-spacing:.1em;text-transform:uppercase;white-space:nowrap}
.hud-up{display:inline;font-style:normal;font-size:11px;color:var(--ok);margin-left:6px;font-weight:500}
.hud-roas .hud-up{font-size:12px;vertical-align:middle}
.mq .star{color:var(--c2)}
.quote{max-width:1100px;margin:28px auto 0;padding:clamp(24px,3vw,40px);border-radius:var(--r);background:var(--glass);box-shadow:var(--glass-hl)}
.quote .h-m{font-size:clamp(22px,2.4vw,36px);line-height:1.15}
.quote cite{display:block;margin-top:18px;font-style:normal;color:var(--dim)}

/* logos oficiales dentro de las escenas */
.lg{display:grid;place-items:center;overflow:hidden}.lg svg{width:100%;height:100%;display:block}
.p-head i.lg{background:none;border:0;padding:0;border-radius:6px}
.p-head i.lg-g{background:#fff;border:1px solid #dadce0;padding:3px}.p-head i.lg-m{background:#fff;border:1px solid #e3e7e4;padding:3px}.p-head i.lg-t{background:#000;border:1px solid #333;padding:4px}
.g-ic{display:block;width:16px;height:16px;flex:none}.g-ic svg{width:100%;height:100%;display:block}
.ig-av{display:grid;place-items:center;padding:5px}.ig-av svg{width:100%;height:100%;display:block}
.l-head i.lg{background:none;padding:0;font-size:0}.l-head i.lg svg{width:28px;height:28px}

/* portada de /publicidad/: dos columnas desde el título; logos mini bajo los botones */
.ads-hero{display:grid;grid-template-columns:1fr;gap:28px;align-items:start}
@media(min-width:1000px){.sh-h1{max-width:min(16ch,59vw)}.ads-hero{grid-template-columns:1.1fr .9fr;gap:40px}.sh-ads .sh-h1{font-size:clamp(38px,6.9vw,126px);margin-top:18px}}
.sh-ads{justify-content:flex-start}
.sh-ads .sh-top{margin-bottom:0;padding-bottom:28px}
.logo-row{margin-top:30px;height:96px;display:flex;align-items:flex-start}
.logo-row .mono{font-size:10.5px;color:var(--dim)}
@media(max-width:999px){.logo-row{display:none}.sh-ads .sh-top{padding-bottom:230px}}
.hud-roas{display:flex;align-items:baseline;gap:4px}
.hud-roas .hud-up{margin-left:10px;font-size:12px;letter-spacing:0;font-family:var(--f-m);white-space:nowrap}
.hud-static .hud-rows .hud-row{padding:6px 0}

/* cinta sin estrellas */
.mq-plain .mq-t span::after{content:"·";font-size:1em;color:var(--dim)}
/* comparación en dos bloques: otras agencias vs Kern */
.vs{display:grid;grid-template-columns:1fr;gap:12px;max-width:1100px;margin-inline:auto}
@media(min-width:900px){.vs{grid-template-columns:1fr 1fr}}
.vs-col{padding:clamp(22px,2.6vw,34px);border-radius:var(--r);background:var(--glass);box-shadow:var(--glass-hl)}
.vs-col>.mono{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--dim);margin-bottom:16px}
.vs-yes{background:radial-gradient(90% 70% at 20% 0%,rgba(169,214,205,.14),transparent 60%),var(--glass);box-shadow:var(--glass-hl),0 0 0 1px rgba(169,214,205,.25)}
.vs-yes>.mono{color:var(--c2)}
.vs ul{list-style:none;padding:0;margin:0;display:grid;gap:4px}
.vs li{display:flex;gap:12px;align-items:flex-start;padding:11px 0;border-top:1px solid var(--line);font-size:clamp(15px,1.25vw,18px);line-height:1.35}
.vs li i{flex:none;width:22px;height:22px;border-radius:50%;display:grid;place-items:center;font-style:normal;font-size:11px;margin-top:1px}
.vs-no li{color:var(--dim)}.vs-no li span{text-decoration:line-through;text-decoration-color:rgba(127,164,178,.7);text-decoration-thickness:1.5px}
.vs-no li i{background:rgba(255,255,255,.06);color:var(--mute)}
.vs-yes li{color:#fff;font-weight:500}.vs-yes li i{background:rgba(169,214,205,.18);color:var(--c2)}

/* cuatro pilares: 2 en 2, con logo, marca de agua, inclinación 3D y brillo al pasar el mouse */
.cards.ads-2{grid-template-columns:1fr}
@media(min-width:800px){.cards.ads-2{grid-template-columns:repeat(2,1fr)}}
.ad-card{--mx:0;--my:0;position:relative;overflow:hidden;padding:clamp(26px,2.8vw,40px);transform:perspective(1000px) rotateX(calc(var(--my) * -4deg)) rotateY(calc(var(--mx) * 5deg));transition:transform .5s var(--ease),box-shadow .5s}
.ad-card:hover{box-shadow:var(--glass-hl),0 0 0 1px rgba(169,214,205,.45),0 40px 80px -30px rgba(169,214,205,.25)}
.ad-card::after{content:"";position:absolute;inset:0;background:linear-gradient(115deg,transparent 30%,rgba(255,255,255,.08) 45%,transparent 60%);transform:translateX(-120%);transition:transform 1.1s var(--ease);pointer-events:none}
.ad-card:hover::after{transform:translateX(120%)}
.ad-lg{display:grid;place-items:center;width:52px;height:52px;border-radius:14px;background:#fff;padding:11px;margin-bottom:18px;box-shadow:0 10px 30px -12px rgba(0,0,0,.6)}
.ad-m3d{width:88px;height:88px;margin:-14px 0 4px -12px}
.ad-lg svg{width:100%;height:100%;display:block}
.ad-wm{position:absolute;right:-8%;top:-12%;width:58%;aspect-ratio:1;opacity:.06;transform:rotate(-8deg);transition:transform .9s var(--ease),opacity .6s;pointer-events:none}
.ad-wm svg{width:100%;height:100%}
.ad-card:hover .ad-wm{opacity:.12;transform:rotate(0) scale(1.08)}
.ad-card .pts li{transition:border-color .3s,color .3s}
.ad-card:hover .pts li{border-color:rgba(169,214,205,.5);color:#fff}
/* todo incluido */
.sys-tag{margin-left:auto;font-size:10px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;white-space:nowrap;padding:4px 9px;border-radius:99px;background:rgba(169,214,205,.14);color:var(--c2)}
.all-in{display:grid;gap:18px;align-items:center;margin-top:14px;padding:clamp(22px,3vw,36px);border-radius:var(--r);background:radial-gradient(80% 100% at 10% 50%,rgba(169,214,205,.18),transparent 60%),var(--glass);box-shadow:var(--glass-hl),0 0 0 1px rgba(169,214,205,.35)}
@media(min-width:900px){.all-in{grid-template-columns:auto 1fr auto}}
.all-in-ok{width:56px;height:56px;border-radius:50%;display:grid;place-items:center;background:var(--holo);color:#0b1210;font-size:24px;font-weight:700}
.all-in b{display:block;font-size:clamp(20px,2vw,28px);line-height:1.1}
.all-in p{color:var(--mute);margin-top:8px;max-width:60ch}

/* testimonios: tarjetas con cita legible, autor y resultado del caso */
.testi-grid{display:grid;grid-template-columns:1fr;gap:12px}
@media(min-width:900px){.testi-grid{grid-template-columns:1fr 1fr}}
.testi-c{position:relative;margin:0;padding:clamp(26px,3vw,40px);border-radius:var(--r);background:var(--glass);box-shadow:var(--glass-hl);display:flex;flex-direction:column;gap:22px;overflow:hidden}
.testi-q{position:absolute;right:22px;top:-10px;font-family:var(--f-logo);font-weight:900;font-size:160px;line-height:1;color:var(--c2);opacity:.12;pointer-events:none}
.testi-c blockquote{margin:0;font-size:clamp(18px,1.5vw,24px);line-height:1.4;font-weight:500;letter-spacing:-.015em;color:#fff;max-width:34ch}
.testi-c blockquote::before{content:"“"}.testi-c blockquote::after{content:"”"}
.testi-c figcaption{margin-top:auto;display:flex;align-items:center;gap:14px;flex-wrap:wrap}
.testi-c .av{width:46px;height:46px;border-radius:50%;background:var(--holo);color:#0b1210;display:grid;place-items:center;font-weight:700;font-size:15px;letter-spacing:-.02em;flex:none}
.testi-c figcaption b{display:block;font-size:15px}.testi-c figcaption small{color:var(--dim);font-size:12.5px}
.testi-res{margin-left:auto;padding:8px 14px;border-radius:99px;background:rgba(169,214,205,.12);color:var(--c1);font-size:13px;text-decoration:none;white-space:nowrap;transition:background .3s}
.testi-res b{font-weight:600;font-size:14px}.testi-res:hover{background:rgba(169,214,205,.25)}
@media(max-width:600px){.testi-res{margin-left:0}}

/* resumen para IA: discreto y plegado (el texto sigue en el HTML para SEO/AEO) */
.answer.answer-min{background:none!important;box-shadow:none!important;border:0;padding:0;backdrop-filter:none;-webkit-backdrop-filter:none}
.answer-min summary{list-style:none;cursor:pointer;display:inline-flex;align-items:center;gap:10px;padding:8px 0;color:var(--dim)}
.answer-min summary::-webkit-details-marker{display:none}
.answer-min summary .mono{font-size:11px;letter-spacing:.1em;text-transform:uppercase}
.answer-min summary i{width:18px;height:18px;border-radius:50%;border:1px solid var(--line2);position:relative;transition:transform .4s var(--ease)}
.answer-min summary i::before,.answer-min summary i::after{content:"";position:absolute;left:50%;top:50%;width:8px;height:1.5px;background:currentColor;transform:translate(-50%,-50%)}
.answer-min summary i::after{transform:translate(-50%,-50%) rotate(90deg)}
.answer-min[open] summary i{transform:rotate(45deg)}
.answer-min p{padding:8px 0 0;color:var(--mute);font-size:14px;line-height:1.55;max-width:62ch}

/* tienda demo interactiva (Páginas web): agregar al carrito → pagar → pago aprobado */
.show-c.demo .show-stage{cursor:auto}
.shop{font-family:var(--f-b)}
.sh-win{display:flex;flex-direction:column;opacity:1;animation:none!important}
.sh-body{display:grid;grid-template-columns:1.55fr 1fr;gap:12px;padding:12px 14px 14px;flex:1;min-height:0}
.sh-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;align-content:start}
.sh-p{display:flex;flex-direction:column;gap:3px;padding:8px;border-radius:12px;background:#f2f4f2;border:1px solid #e8ece9}
.sh-img{display:grid;place-items:center;height:62px;border-radius:9px;font-style:normal;font-size:28px;margin-bottom:4px}
.sh-img.a{background:#dfeee6}.sh-img.b{background:#e8e4dc}.sh-img.c{background:#eee6e0}.sh-img.d{background:#e3e8ee}
.sh-img.e{background:#fff;position:relative;height:68px;border:1px solid #ececef}.sh-img.e img{position:absolute;inset:2px;width:calc(100% - 4px);height:calc(100% - 4px);object-fit:contain;border-radius:8px;z-index:1}.sh-img.e span{font-size:28px}
.sh-p b{font-size:11px;line-height:1.2}.sh-p small{font-size:11px;color:#444;font-weight:600}
.sh-add{margin-top:5px;padding:6px 0;border-radius:99px;border:0;background:#111;color:#fff;font:inherit;font-size:10px;font-weight:700;letter-spacing:.04em;cursor:pointer;transition:background .25s,transform .15s}
.sh-add:hover{background:#2b3a36}.sh-add:active{transform:scale(.96)}.sh-add.ok{background:#1a8f6a}
.sh-cartbtn{position:relative;border:0;background:none;font:inherit;font-size:14px;cursor:pointer;padding:4px}
.sh-cartbtn.bump{animation:press .4s}
.sh-count{transform:scale(0)}.sh-count.on{transform:scale(1)}
.sh-cart{position:relative;border-radius:12px;background:#121318;color:#fff;padding:12px;min-height:0;overflow:hidden}
.sh-view{display:none;flex-direction:column;gap:8px;height:100%}.sh-view.on{display:flex}
.sh-ct b{display:block;font-size:12.5px}.sh-ct small{font-size:10px;color:#9aa3a0}
.sh-items{list-style:none;margin:0;padding:0;display:grid;gap:4px;flex:1;overflow:auto}
.sh-items li{display:flex;justify-content:space-between;gap:8px;font-size:10.5px;padding:5px 0;border-bottom:1px solid rgba(255,255,255,.08)}
.sh-items li small{color:#9aa3a0}.sh-items li b{font-weight:600;white-space:nowrap}
.sh-empty{color:#9aa3a0;border:0!important;font-size:10.5px!important}
.sh-tot{display:flex;justify-content:space-between;align-items:center;font-size:11px;color:#9aa3a0;padding-top:6px;border-top:1px solid rgba(255,255,255,.12)}
.sh-tot b{font-size:16px;color:#fff;font-weight:600}
.sh-pay,.sh-confirm,.sh-reset{padding:9px 0;border-radius:99px;border:0;background:var(--holo);color:#0b1210;font:inherit;font-size:11px;font-weight:700;cursor:pointer;transition:opacity .2s,transform .15s}
.sh-pay:disabled{opacity:.35;cursor:default}.sh-pay:not(:disabled):hover,.sh-confirm:hover{transform:translateY(-1px)}
.sh-reset{padding:10px 26px;margin-top:6px;white-space:nowrap}.sh-reset:hover{transform:translateY(-1px)}
.sh-foot{font-size:9px;color:#6f7a76;text-align:center}
.sh-methods{display:grid;grid-template-columns:1fr 1fr;gap:6px}
.sh-m{padding:7px 0;border-radius:8px;border:1px solid rgba(255,255,255,.14);background:none;color:#fff;font:inherit;font-size:10px;font-weight:600;cursor:pointer}
.sh-m.on{border-color:#a9d6cd;background:rgba(169,214,205,.14)}
.sh-field{display:grid;gap:2px;padding:6px 8px;border-radius:8px;background:rgba(255,255,255,.06)}
.sh-field small{font-size:8.5px;color:#9aa3a0;text-transform:uppercase;letter-spacing:.08em}.sh-field span{font-size:10.5px}
.sh-back{background:none;border:0;color:#9aa3a0;font:inherit;font-size:10px;cursor:pointer;padding:2px}
.sh-view-ok{align-items:center;justify-content:center;text-align:center}
.sh-ok{width:44px;height:44px;border-radius:50%;background:#1a8f6a;display:grid;place-items:center;font-size:20px}
.sh-view-ok b{font-size:14px}.sh-view-ok small{font-size:10px;color:#9aa3a0}.sh-view-ok p{font-size:10.5px;color:#c6ccc9;max-width:22ch}
.sh-hint{position:absolute;left:50%;bottom:-18px;transform:translateX(-50%);font-size:10px;color:var(--c2);white-space:nowrap;transition:opacity .4s}   /* sin animación: el usuario no quiere que el texto crezca */
.sh-hint.off{opacity:0}
@media(max-width:600px){.sh-body{grid-template-columns:1fr}.sh-cart{min-height:150px}}

/* ---------- inicio: confianza, un solo equipo e invitación a hablar ---------- */
.trust{padding-top:clamp(28px,4vw,56px);padding-bottom:clamp(28px,4vw,56px)}
.team{display:grid;grid-template-columns:1fr;gap:12px}
@media(min-width:900px){.team{grid-template-columns:repeat(3,1fr)}}
.team-c{display:flex;flex-direction:column;gap:12px;padding:clamp(24px,2.6vw,36px)}
.team-c>.mono{color:var(--c2);font-size:11px;letter-spacing:.12em;text-transform:uppercase}
.team-c .h-s{margin:0;font-size:clamp(22px,1.9vw,28px)}
.team-d{color:var(--mute);font-size:15px}
.team-l{list-style:none;margin:auto 0 0;padding:0;display:grid;gap:2px;padding-top:8px}
.team-l a{display:flex;justify-content:space-between;gap:12px;padding:10px 0;border-top:1px solid var(--line);font-weight:500;font-size:15.5px;color:#fff;text-decoration:none;transition:padding .3s,color .3s}
.team-l a span{color:var(--dim);transition:transform .35s var(--ease),color .3s}
.team-l a:hover{padding-left:8px;color:var(--c1)}.team-l a:hover span{transform:translateX(4px);color:var(--c1)}
.talk{display:grid;grid-template-columns:1fr;gap:28px;padding:clamp(26px,4vw,56px);border-radius:calc(var(--r) + 10px);background:radial-gradient(70% 90% at 15% 20%,rgba(169,214,205,.16),transparent 60%),var(--glass);box-shadow:var(--glass-hl),0 0 0 1px rgba(169,214,205,.25)}
@media(min-width:1000px){.talk{grid-template-columns:1.25fr .9fr;gap:48px;align-items:center}}
.talk-l .btns{margin-top:28px}
.talk-req{list-style:none;margin:0;padding:clamp(20px,2.4vw,30px);border-radius:var(--r);background:rgba(0,0,0,.35);display:grid;gap:12px}
.talk-req small{font-family:var(--f-m);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--dim)}
.talk-req li{display:flex;gap:12px;align-items:flex-start;font-size:15px;color:var(--mute);line-height:1.4}
.talk-req li b{color:#fff;font-weight:500}
.talk-req li i{flex:none;width:22px;height:22px;border-radius:50%;display:grid;place-items:center;font-style:normal;font-size:11px;background:rgba(169,214,205,.18);color:var(--c2);margin-top:1px}
.talk-more a{color:var(--c2);font-size:14px;text-decoration:underline;text-underline-offset:3px}

.answer-min summary:focus{outline:none}.answer-min summary:focus-visible{outline:1px solid var(--c2);outline-offset:4px;border-radius:6px}

.faq summary:focus{outline:none}.faq summary:focus-visible{outline:1px solid var(--c2);outline-offset:4px;border-radius:10px}

/* ---- Inicio 2 (propuesta alternativa, /inicio-2/) */
.ai3{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:800px){.ai3{grid-template-columns:repeat(3,1fr)}}
.ai3 .card{display:flex;flex-direction:column;gap:16px}
.ai3-h{display:flex;align-items:center;gap:12px}
.ai3-lg{width:42px;height:42px;flex:none;border-radius:12px;display:grid;place-items:center;background:rgba(255,255,255,.06);border:1px solid var(--line2)}
.ai3-lg svg{width:20px;height:20px;fill:#fff}
.ai3-h b{font-weight:500;font-size:16px;display:block}.ai3-h small{display:block;color:var(--dim);font-size:12.5px}
.ai3 blockquote{margin:0;color:#fff;font-size:16px;line-height:1.45}
.ai3 .card>.mono{margin-top:auto;color:var(--dim);font-size:11px;letter-spacing:.1em;text-transform:uppercase}
.svcgrid{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:700px){.svcgrid{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1100px){.svcgrid{grid-template-columns:repeat(3,1fr)}}
.svcgrid .card{display:flex;flex-direction:column;gap:10px;color:#fff;text-decoration:none}
.svcgrid .card>.mono{color:var(--dim);font-size:11px;letter-spacing:.1em;text-transform:uppercase}
.svcgrid .card h3{margin:0}
.svcgrid .ad-more{margin-top:auto;padding-top:14px}
.chain{display:grid;grid-template-columns:1fr;gap:10px}
@media(min-width:800px){.chain{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1200px){.chain{grid-template-columns:repeat(3,1fr)}.chain .card:nth-last-child(2):nth-child(odd){grid-column:span 1}}
.chain .card{display:flex;flex-direction:column;gap:12px}
.chain .card>.mono{color:var(--c2);font-size:11px;letter-spacing:.1em;text-transform:uppercase}
.chain .card h3{margin:0}
.chain-to{margin-top:auto;padding-top:14px;border-top:1px solid var(--line);color:#fff!important;font-size:15px;display:flex;gap:10px;align-items:flex-start}
.chain-to i{font-style:normal;color:var(--c2);flex:none}
.tbl{width:100%;border-collapse:separate;border-spacing:0 8px}
.tbl th{text-align:left;font-family:var(--f-m);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--dim);font-weight:500;padding:0 22px 4px}
.tbl td{padding:18px 22px;background:rgba(255,255,255,.015);border-top:1px solid var(--line);border-bottom:1px solid var(--line);vertical-align:top;font-size:15px;color:var(--mute);line-height:1.4}
.tbl td:first-child{border-left:1px solid var(--line);border-radius:var(--r-s) 0 0 var(--r-s);color:#fff;font-weight:500;width:26%}
.tbl td:last-child{border-right:1px solid var(--line);border-radius:0 var(--r-s) var(--r-s) 0;color:#fff}
.tbl a{color:inherit;text-decoration:none;display:inline-flex;gap:8px;align-items:center}.tbl a span{color:var(--c2);transition:transform .3s}.tbl a:hover span{transform:translateX(4px)}
.tbl tr:hover td{background:rgba(255,255,255,.035)}
@media(max-width:760px){.tbl thead{display:none}.tbl,.tbl tbody,.tbl tr,.tbl td{display:block;width:auto}.tbl{border-spacing:0}.tbl tr{margin-bottom:8px;border-radius:var(--r-s);border:1px solid var(--line);overflow:hidden}.tbl td,.tbl td:first-child,.tbl td:last-child{border:0;border-radius:0;padding:12px 18px;width:auto}.tbl td+td{border-top:1px solid var(--line)}.tbl td::before{content:attr(data-l);display:block;font-family:var(--f-m);font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--dim);margin-bottom:4px}}
.chips{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:0;margin:0}
.chips li{display:inline-flex;align-items:center;gap:9px;padding:9px 14px;border-radius:99px;border:1px solid var(--line2);font-size:14px;color:#fff;transition:background .3s}
.chips li:hover{background:rgba(255,255,255,.05)}
.chips svg{width:15px;height:15px;fill:#fff;flex:none}
.chips.big li{padding:12px 20px;font-size:clamp(15px,1.2vw,17px)}
.two{display:grid;grid-template-columns:1fr;gap:12px}
@media(min-width:900px){.two{grid-template-columns:1fr 1fr}}
.two .vs-col h3{font-size:clamp(20px,1.7vw,26px);font-weight:500;letter-spacing:-.025em;margin-bottom:8px;line-height:1.2}
.two .vs-col>p{color:var(--mute);font-size:15px;margin-bottom:20px}
.two .for-list{grid-template-columns:1fr}
.two .for-list li{font-size:15px;padding:14px 16px}
.lost{display:grid;grid-template-columns:1fr;gap:clamp(36px,5vw,72px)}
@media(min-width:1000px){.lost{grid-template-columns:1fr 1.1fr;align-items:start}.lost-l{position:sticky;top:110px}}
.lost-l .body{margin-top:clamp(28px,4vw,64px);max-width:46ch}
.lost-list{list-style:none;margin:0;padding:0;display:grid}
.lost-list li{display:grid;grid-template-columns:minmax(150px,.48fr) 1fr;gap:clamp(18px,3vw,40px);align-items:center;padding:clamp(22px,2.6vw,36px) 0;border-top:1px solid var(--line)}
.lost-list li:last-child{border-bottom:1px solid var(--line)}
.lost-n{font-weight:500;font-size:clamp(48px,5.4vw,84px);white-space:nowrap;letter-spacing:-.06em;line-height:.9;font-variant-numeric:tabular-nums;background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
.lost-list p{color:var(--mute);font-size:clamp(15px,1.25vw,17px);line-height:1.5;max-width:40ch}
@media(max-width:600px){.lost-list li{grid-template-columns:1fr;gap:10px}}
.lost-list li>div{display:grid;gap:8px}
.lost-list small{color:var(--dim);font-size:11px;letter-spacing:.08em;text-transform:uppercase}


/* datos de la reunión bajo el botón "Agendar una reunión" (mismo lenguaje que el dock flotante) */
.meet-meta{display:flex;align-items:center;flex-wrap:wrap;gap:8px 12px;margin-top:16px;font-size:14px;letter-spacing:-.01em;color:var(--mute)}
.meet-meta i{width:7px;height:7px;border-radius:50%;background:var(--ok);animation:dockdot 2.2s ease-out infinite}
.meet-meta b{color:#fff;font-weight:600}
.meet-meta span{display:inline-flex;align-items:center;gap:12px}
.meet-meta span::before{content:"";width:1px;height:12px;background:var(--line2)}

/* /contacto/: versión propia del bloque de contacto, a pantalla completa (sin íconos 3D) */
.ct-hero{min-height:100svh;padding-top:100px;padding-bottom:clamp(40px,7vh,80px);display:flex;flex-direction:column}
.ct-hero .sh-top{margin-bottom:0;padding-bottom:0!important}   /* sin el espacio reservado para íconos 3D */
.ct-grid{display:grid;grid-template-columns:1fr;gap:clamp(40px,5vw,96px);margin-block:auto;padding-top:clamp(20px,4vh,48px)}
@media(min-width:1000px){.ct-grid{grid-template-columns:1fr 1fr;align-items:center}}
.ct-h1{font-size:clamp(42px,5.4vw,96px);max-width:12ch}
.ct-l .lead{margin-top:clamp(18px,2.2vw,28px)}
.ct-l .btns{margin-top:26px}
.ct-l .wa-big{margin-top:30px}
.ct-ai{margin-top:18px}

/* /contacto/ con identidad propia: aurora animada (menta, turquesa, esmeralda y acero; sin violeta, el usuario no lo quiso), grano fino y un borde de luz girando en el formulario */
@property --ct-ang{syntax:'<angle>';inherits:false;initial-value:0deg}
.ct-hero{position:relative;isolation:isolate;overflow:hidden}
.ct-hero::before{content:"";position:absolute;inset:-12%;z-index:-2;pointer-events:none;filter:blur(46px) saturate(1.25);
  background:
    radial-gradient(38% 46% at 14% 22%,rgba(94,234,212,.40),transparent 62%),
    radial-gradient(34% 42% at 86% 18%,rgba(45,212,191,.30),transparent 62%),
    radial-gradient(44% 52% at 62% 92%,rgba(169,214,205,.30),transparent 64%),
    radial-gradient(30% 38% at 30% 86%,rgba(16,185,129,.26),transparent 62%),
    radial-gradient(28% 34% at 92% 66%,rgba(127,164,178,.34),transparent 62%);
  animation:ctAurora 16s ease-in-out infinite alternate;-webkit-mask-image:linear-gradient(#000 45%,transparent 88%);mask-image:linear-gradient(#000 45%,transparent 88%)}
.ct-hero::after{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;
  background:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.5'/%3E%3C/svg%3E"),
    linear-gradient(180deg,rgba(5,5,6,.35) 0%,transparent 30%);
  opacity:.22;mix-blend-mode:overlay;-webkit-mask-image:linear-gradient(#000 40%,transparent 85%);mask-image:linear-gradient(#000 40%,transparent 85%)}
@keyframes ctAurora{0%{transform:translate3d(0,0,0) scale(1) rotate(0deg)}50%{transform:translate3d(3%,-2%,0) scale(1.08) rotate(4deg)}100%{transform:translate3d(-3%,2%,0) scale(1.04) rotate(-3deg)}}
.ct-hero .form{position:relative;isolation:isolate;background:rgba(8,10,14,.58);-webkit-backdrop-filter:blur(18px) saturate(1.3);backdrop-filter:blur(18px) saturate(1.3);box-shadow:0 40px 120px -36px rgba(45,212,191,.40),0 0 0 1px rgba(255,255,255,.06)}
.ct-hero .form::before{content:"";position:absolute;inset:-1px;border-radius:inherit;padding:1.5px;pointer-events:none;
  background:conic-gradient(from var(--ct-ang),rgba(94,234,212,.95),rgba(169,214,205,.9),rgba(127,164,178,.8),rgba(127,164,178,.15),rgba(94,234,212,.12),rgba(94,234,212,.95));
  -webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;animation:ctSpin 7s linear infinite}
@keyframes ctSpin{to{--ct-ang:360deg}}
.ct-hero .wa-big{background:rgba(8,10,14,.45);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px)}
@media(prefers-reduced-motion:reduce){.ct-hero::before,.ct-hero .form::before{animation:none}}

/* barra: botón "Agendar una reunión" con relleno holográfico que se desplaza y una ficha negra con flecha (reemplaza la píldora blanca con punto) */
.nav-btn.nav-cta{position:relative;overflow:hidden;isolation:isolate;gap:12px;padding:0 18px 0 6px;border:0;color:#07090a;font-weight:600;background:linear-gradient(100deg,#e4f6ef 0%,#a9d6cd 35%,#7fa4b2 70%,#a9d6cd 100%);background-size:220% 100%;background-position:0% 50%;box-shadow:inset 0 1px 0 rgba(255,255,255,.6),0 10px 30px -12px rgba(169,214,205,.55);transition:background-position .8s var(--ease),box-shadow .4s var(--ease),transform .4s var(--ease)}
.nav-btn.nav-cta::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(110deg,transparent 30%,rgba(255,255,255,.55) 50%,transparent 70%);transform:translateX(-120%);animation:navShine 5s ease-in-out infinite 2s}
@keyframes navShine{0%,70%{transform:translateX(-120%)}100%{transform:translateX(120%)}}
.nav-btn.nav-cta:hover{background-position:100% 50%;box-shadow:inset 0 1px 0 rgba(255,255,255,.6),0 14px 40px -10px rgba(169,214,205,.75)}
.nb-arr{position:relative;width:30px;height:30px;flex:none;border-radius:50%;background:#07090a;overflow:hidden}
.nb-arr svg{position:absolute;left:50%;top:50%;width:14px;height:14px;margin:-7px 0 0 -7px;fill:none;stroke:#e4f6ef;stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round;transition:transform .5s cubic-bezier(.7,0,.2,1)}
.nb-arr .nb-bot{position:absolute;inset:0;border-radius:50%;overflow:hidden;background:#000;transform:translateY(120%);transition:transform .45s cubic-bezier(.7,0,.2,1)}   /* el personaje de AEO espera abajo, fuera de la ficha */
.nb-bot video{width:100%;height:100%;object-fit:cover;display:block;transform:scale(1.75)}
.nav-btn.nav-cta:hover .nb-go{transform:translateY(-200%)}   /* la flecha se va hacia arriba… */
.nav-btn.nav-cta:hover .nb-bot{transform:none;transition:transform .6s cubic-bezier(.34,1.56,.64,1) .12s}   /* …y sube el personaje de AEO desde abajo */

.nav.mini .nav-btn.nav-cta{padding:0 15px 0 4px}
.nav.mini .nb-arr{width:28px;height:28px}
@media(prefers-reduced-motion:reduce){.nav-btn.nav-cta::after{animation:none}}

/* Marketing con iA: consola "Kern iA" en el hero (pedido → clientes → variantes de anuncio → Google y Meta → KPIs) */
@property --ai-ang{syntax:'<angle>';inherits:false;initial-value:0deg}
.sh-ai{position:absolute;z-index:0;top:50%;left:78%;transform:translate(-50%,-48%);width:clamp(330px,28vw,420px);padding:16px 16px 14px;border-radius:20px;background:rgba(14,16,19,.74);border:1px solid rgba(255,255,255,.09);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:0 40px 90px -30px rgba(0,0,0,.8),0 0 80px -30px rgba(127,164,178,.35);pointer-events:none;color:#fff}
.sh-ai::before{content:"";position:absolute;inset:-1px;border-radius:inherit;padding:1px;background:conic-gradient(from var(--ai-ang),transparent 0 62%,rgba(169,214,205,.85) 80%,rgba(228,246,239,.9) 84%,transparent 92%);-webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;animation:aiAng 5s linear infinite}
@keyframes aiAng{to{--ai-ang:360deg}}
.ai-head{display:flex;justify-content:space-between;align-items:center;font-size:9.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.ai-head span:first-child{display:flex;align-items:center;gap:7px;color:#e4f6ef}
.ai-prompt{display:flex;align-items:center;gap:9px;margin-top:12px;min-height:40px;padding:9px 12px;border-radius:12px;background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.09);font-size:11px;color:#eef3f1}
.ai-spark{display:grid;place-items:center;width:20px;height:20px;flex:none;border-radius:6px;background:rgba(169,214,205,.12)}.ai-spark svg{width:13px;height:13px}
.ai-q{white-space:nowrap;overflow:hidden;text-overflow:ellipsis;min-width:0}
.ai-caret{display:none}
.ai-q::after{content:"";display:inline-block;width:1.5px;height:1.05em;margin-left:2px;vertical-align:-2px;background:#a9d6cd;animation:aiBlink 1s steps(1) infinite}
@keyframes aiBlink{50%{opacity:0}}
.ai-steps{list-style:none;margin:10px 0 0;padding:0;display:grid;gap:5px}
.ai-steps li{display:grid;grid-template-columns:16px 1fr auto;align-items:center;gap:10px;padding:7px 10px;border-radius:10px;border:1px solid transparent;opacity:.42;transition:opacity .4s,background .4s,border-color .4s}
.ai-steps li.run{opacity:1;background:rgba(169,214,205,.08);border-color:rgba(169,214,205,.28)}
.ai-steps li.done{opacity:1}
.ai-st{width:16px;height:16px;border-radius:50%;border:1.5px solid rgba(255,255,255,.28);display:grid;place-items:center;font-style:normal;font-size:9px;font-weight:700;color:#0f1512;transition:background .3s,border-color .3s}
.ai-steps li.run .ai-st{border-color:rgba(169,214,205,.22);border-top-color:#a9d6cd;animation:aiSpin .75s linear infinite}
.ai-steps li.done .ai-st{background:#a9d6cd;border-color:#a9d6cd}.ai-steps li.done .ai-st::after{content:"✓"}
@keyframes aiSpin{to{transform:rotate(360deg)}}
.ai-steps b{display:block;font-size:10.5px;font-weight:600;letter-spacing:-.01em}
.ai-steps small{display:block;margin-top:2px;font-size:9px;color:var(--dim);transition:color .3s}
.ai-steps li.done small{color:#a9d6cd}
.ai-dests{display:flex;gap:5px}
.ai-dests i{width:24px;height:24px;border-radius:7px;display:grid;place-items:center;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);transition:border-color .4s,background .4s,transform .4s var(--ease)}
.ai-dests svg{width:13px;height:13px}
.ai-steps li.done .ai-dests i{border-color:rgba(169,214,205,.55);background:rgba(169,214,205,.12);transform:translateY(-1px)}
.ai-adh{display:flex;justify-content:space-between;align-items:center;margin-top:12px;font-size:8.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.ai-winl{font-weight:600;color:#0f1512;background:#a9d6cd;padding:3px 7px;border-radius:99px;letter-spacing:.04em;opacity:0;transform:translateY(4px);transition:opacity .4s,transform .4s var(--ease)}
.sh-ai.won .ai-winl{opacity:1;transform:none}
.ai-ads{display:grid;grid-template-columns:repeat(4,1fr);gap:6px;margin-top:8px}
.ai-ad{position:relative;aspect-ratio:4/5;padding:7px;border-radius:9px;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;border:1px solid rgba(255,255,255,.09);opacity:0;transform:translateY(8px) scale(.95);transition:opacity .45s var(--ease),transform .45s var(--ease),border-color .4s,box-shadow .4s,filter .4s}
.ai-ad::before{content:"";position:absolute;width:74%;aspect-ratio:1;right:-16%;top:24%;border-radius:50%;background:radial-gradient(circle at 34% 30%,rgba(228,246,239,.95),rgba(127,164,178,.55) 45%,rgba(91,122,147,0) 70%);opacity:.6}
.ai-ad.ad1{background:linear-gradient(165deg,#22312f,#0f1615)}.ai-ad.ad2{background:linear-gradient(165deg,#1f2a33,#0e1318)}
.ai-ad.ad3{background:linear-gradient(165deg,#2b3b38,#111a18)}.ai-ad.ad4{background:linear-gradient(165deg,#252b30,#101315)}
.ai-ad.ad2::before{top:auto;bottom:-18%;right:auto;left:-14%}.ai-ad.ad4::before{width:60%;top:12%}
.ai-ad.on{opacity:1;transform:none}
.ai-ad small{position:relative;font-size:6.5px;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.55)}
.ai-ad b{position:relative;font-size:9px;line-height:1.15;font-weight:700;letter-spacing:-.01em}
.ai-ad em{position:relative;align-self:flex-start;font-style:normal;font-size:6.5px;font-weight:600;padding:3px 6px;border-radius:99px;background:#fff;color:#0f1512}
.sh-ai.won .ai-ad:not(.win){filter:saturate(.5) brightness(.7)}
.ai-ad.win{border-color:#a9d6cd;box-shadow:0 0 0 1px #a9d6cd,0 12px 30px -12px rgba(169,214,205,.7);transform:translateY(-3px)}
.ai-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:12px}
.ai-kpis div{padding:9px 10px;border-radius:10px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.07)}
.ai-kpis small{display:block;font-family:var(--f-m);font-size:7.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.ai-kpis b{display:block;margin-top:4px;font-size:16px;font-weight:600;letter-spacing:-.03em}.ai-kpis em{font-style:normal;font-size:10px;color:#a9d6cd;margin-left:1px}
@media(max-width:999px){.sh-aip .sh-top{padding-bottom:540px}.sh-ai{top:165px;left:50%;transform:translateX(-50%);width:min(350px,90vw);padding:12px}.ai-head span:last-child{display:none}.ai-prompt{align-items:flex-start;min-height:52px}.ai-q{white-space:normal;line-height:1.45}.ai-spark{margin-top:-1px}}
@media(prefers-reduced-motion:reduce){.sh-ai::before,.ai-q::after,.ai-steps li.run .ai-st{animation:none}}

/* /paginas-web/: página principal de web y ecommerce */
.cards.ads-3{grid-template-columns:1fr}
@media(min-width:800px){.cards.ads-3{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1150px){.cards.ads-3{grid-template-columns:repeat(3,1fr)}}
.ad-card .web-note{margin-top:auto;font-size:10.5px;line-height:1.5;color:var(--c2)}
.ads-3 .ad-more{margin-top:0}
@media(min-width:800px){.related.rel-4{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1200px){.related.rel-4{grid-template-columns:repeat(4,1fr)}}
.web-hud .hud-roas small{font-size:.32em;margin-left:8px;letter-spacing:0}
.wl-list{list-style:none;margin:6px 0 14px;padding:0;display:grid;gap:2px}
.wl-list li{display:grid;grid-template-columns:18px 1fr auto;align-items:center;gap:10px;padding:7px 0;border-bottom:1px solid rgba(255,255,255,.06);font-size:12.5px;color:#e9eeec;opacity:0;transform:translateY(6px)}
.web-hud.in .wl-list li,.reduced .wl-list li{animation:wlIn .5s var(--ease) var(--d) forwards}
.wl-list li:last-child{border-bottom:0}
.wl-list i{width:16px;height:16px;border-radius:50%;border:1.5px solid rgba(169,214,205,.5);display:grid;place-items:center;font-style:normal;font-size:9px;font-weight:700;color:#0f1512}
.web-hud.in .wl-list i{animation:wlTick .35s var(--ease) calc(var(--d) + .35s) forwards}
.wl-list i::after{content:"✓";opacity:0}
.web-hud.in .wl-list i::after{animation:wlFade .2s calc(var(--d) + .5s) forwards}
.wl-list em{font-style:normal;font-family:var(--f-m);font-size:9.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--dim)}
.wl-list li:last-child em{color:#a9d6cd}
@keyframes wlIn{to{opacity:1;transform:none}}
@keyframes wlTick{to{background:#a9d6cd;border-color:#a9d6cd}}
@keyframes wlFade{to{opacity:1}}
@media(prefers-reduced-motion:reduce){.wl-list li,.wl-list i,.wl-list i::after{animation:none;opacity:1;transform:none}.wl-list i{background:#a9d6cd;border-color:#a9d6cd}}
.related.rel-4 .rel h3{font-size:clamp(22px,1.75vw,30px);-webkit-hyphens:none;hyphens:none;overflow-wrap:normal}
@media(max-width:999px){.web-hud .hud-rows{display:block}}

/* /paginas-web/: tarjetas quietas (sin inclinación, brillo ni resaltado al pasar el mouse) */
.ad-card.still{transform:none!important;transition:none}
.ad-card.still:hover{box-shadow:var(--glass-hl);border-color:var(--line)}
.ad-card.still::after,.ad-card.still::before{display:none}
.ad-card.still:hover .pts li{border-color:var(--line2);color:var(--mute)}
/* dos formas: tarjetas anchas; la de tienda online lleva la tienda demo usable */
.cards.web-forms{grid-template-columns:1fr;gap:14px}
.wf-txt{display:flex;flex-direction:column;gap:14px;align-items:flex-start}
.wf-txt h3{margin:0}.wf-txt p{max-width:52ch}
.wf-txt .ad-more{margin-top:6px}
.wf-pts{align-content:center}
.web-shop{width:100%;margin-top:22px}
@media(min-width:1000px){
  .wf-card{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);column-gap:clamp(32px,4vw,64px);align-items:center}
  .wf-shop{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr)}
  .web-shop{margin-top:0}
  .wf-pts{justify-content:flex-start}
}
@media(max-width:600px){.web-shop{aspect-ratio:.74}.web-shop .mock{bottom:28px}}
/* landing pages: el panel de la landing demo va un poco más abajo, a la altura del título (pedido del usuario) */
@media(min-width:1000px){.sh-landp .sh-land{top:clamp(220px,30vh,360px)}}

/* /paginas-web/ "Dos formas": filas editoriales sin tarjeta, maqueta grande alternando lados */
.wf-rows{display:grid;gap:clamp(56px,7vw,110px)}
.wf-row{display:grid;gap:34px;align-items:center}
@media(min-width:1000px){.wf-row{grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(48px,6vw,96px)}.wf-row.rev{grid-template-columns:minmax(0,1.15fr) minmax(0,.85fr)}.wf-row.rev .wf-txt{order:2}}
.wf-row .wf-txt{display:flex;flex-direction:column;align-items:flex-start;gap:0}
.wf-row .wf-txt h3{margin:22px 0 16px}
.wf-row .wf-txt .body{max-width:46ch}
.wf-list{list-style:none;margin:26px 0 30px;padding:0;display:grid;gap:12px;width:100%}
.wf-list li{display:flex;align-items:center;gap:12px;font-size:16px;color:#e7ecea;padding-bottom:12px;border-bottom:1px solid var(--line)}
.wf-list li:last-child{border-bottom:0;padding-bottom:0}
.wf-list i{flex:none;width:22px;height:22px;border-radius:50%;display:grid;place-items:center;font-style:normal;font-size:11px;font-weight:700;color:#0f1512;background:var(--acc)}
.wf-stage{position:relative;aspect-ratio:.82;padding:0;border-radius:0;background:none;overflow:visible}
.wf-stage::before{content:"";position:absolute;inset:8% -6% -2%;z-index:-1;border-radius:50%;background:radial-gradient(closest-side,rgba(127,164,178,.28),rgba(169,214,205,.08) 60%,transparent);filter:blur(10px);pointer-events:none}
.wf-stage .mock{inset:0 0 30px 0}
.wf-stage .w-browser{box-shadow:0 50px 90px -40px rgba(0,0,0,.9),0 0 0 1px rgba(255,255,255,.08)}
/* maqueta de web informativa (diseño a 520px, se escala con --mz) */
.inf-win{display:flex;flex-direction:column;opacity:1;animation:none!important;background:#fbfcfb}
.inf-logo{display:flex;align-items:center;gap:6px;font-size:13px;font-weight:800;letter-spacing:-.03em;color:#0f1512}.inf-logo i{width:14px;height:14px;border-radius:4px;background:linear-gradient(135deg,#7fa4b2,#2b4a55)}.inf-logo span{font-weight:500;color:#6b716e;margin-left:2px}
.inf-cta{font-size:10px;font-weight:600;padding:6px 12px;border-radius:99px;background:#0f1512;color:#fff}
.inf-hero{display:grid;grid-template-columns:1.05fr .95fr;gap:16px;padding:22px 18px 16px;align-items:center}
.inf-copy small{font-size:9px;letter-spacing:.08em;text-transform:uppercase;color:#5b7a93;font-weight:600}
.inf-copy h4{margin:8px 0 8px;font-size:21px;line-height:1.08;letter-spacing:-.04em;font-weight:800;color:#0f1512}.inf-copy h4 em{font-style:normal;color:#3f6b78}
.inf-copy p{margin:0;font-size:10.5px;line-height:1.5;color:#5e6662}
.inf-btns{display:flex;gap:6px;margin-top:12px}.inf-btns span{font-size:9.5px;font-weight:600;padding:7px 11px;border-radius:99px}.inf-b1{background:#0f1512;color:#fff}.inf-b2{border:1px solid #d9dedb;color:#0f1512}
.inf-pic{position:relative;aspect-ratio:1;border-radius:14px;overflow:hidden;background:linear-gradient(180deg,#dcebf0,#f3f7f5 70%)}
.inf-sun{position:absolute;width:34%;aspect-ratio:1;border-radius:50%;right:12%;top:12%;background:radial-gradient(circle at 40% 40%,#fff,#cfe6df 70%)}
.inf-bd{position:absolute;bottom:14%;border-radius:4px 4px 0 0;background:repeating-linear-gradient(180deg,#3f6b78 0 6px,#5b8796 6px 7px)}
.inf-bd.a{left:10%;width:24%;height:52%}.inf-bd.b{left:38%;width:28%;height:70%;background:repeating-linear-gradient(180deg,#2b4a55 0 7px,#4a7280 7px 8px)}.inf-bd.c{left:70%;width:20%;height:40%}
.inf-gr{position:absolute;left:0;right:0;bottom:0;height:14%;background:#a9d6cd}
.inf-trust{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;padding:0 18px}
.inf-trust div{padding:10px 12px;border-radius:12px;background:#f0f3f1}.inf-trust b{display:block;font-size:16px;letter-spacing:-.03em;color:#0f1512}.inf-trust small{display:block;font-size:8.5px;color:#6b716e;margin-top:2px}
.inf-form{display:grid;grid-template-columns:auto 1fr auto;gap:12px;align-items:center;margin:14px 18px 18px;padding:14px;border-radius:14px;background:#0f1512;color:#fff}
.inf-form b{display:block;font-size:12px}.inf-form small{display:block;font-size:8.5px;color:#9aa3a0;margin-top:2px}
.inf-fields{display:grid;grid-template-columns:1fr 1fr;gap:6px}.inf-fields span{font-size:9px;color:#9aa3a0;padding:8px 10px;border-radius:8px;background:rgba(255,255,255,.07)}
.inf-send{font-size:10px;font-weight:700;padding:8px 14px;border-radius:99px;background:#a9d6cd;color:#0f1512}
.inf-toast{position:absolute;left:-18px;bottom:110px;display:flex;align-items:center;gap:10px;padding:10px 14px 10px 10px;border-radius:14px;background:rgba(14,16,19,.92);border:1px solid rgba(169,214,205,.35);box-shadow:0 20px 40px -18px rgba(0,0,0,.9);color:#fff;animation:infToast 7s var(--ease) infinite}
.inf-toast i{width:26px;height:26px;border-radius:50%;display:grid;place-items:center;font-style:normal;font-size:12px;font-weight:700;background:#a9d6cd;color:#0f1512}
.inf-toast b{display:block;font-size:11.5px}.inf-toast small{display:block;font-size:9px;color:#9aa3a0}
@keyframes infToast{0%,12%{opacity:0;transform:translateY(12px) scale(.96)}20%,82%{opacity:1;transform:none}92%,100%{opacity:0;transform:translateY(-6px)}}
.inf-wa{position:absolute;right:14px;bottom:44px;width:42px;height:42px;border-radius:50%;display:grid;place-items:center;background:#25d366;box-shadow:0 12px 26px -10px rgba(37,211,102,.8)}
.inf-wa::before{content:"";position:absolute;inset:-6px;border-radius:50%;border:2px solid rgba(37,211,102,.45);animation:infRing 2.4s ease-out infinite}
.inf-wa svg{width:22px;height:22px;fill:#fff}
@keyframes infRing{from{transform:scale(.85);opacity:1}to{transform:scale(1.35);opacity:0}}
@media(prefers-reduced-motion:reduce){.inf-toast,.inf-wa::before{animation:none}}
@media(max-width:999px){.wf-row .wf-txt{order:0}.wf-stage{max-width:560px;width:100%;justify-self:center}.inf-toast{left:-6px}}
.inf-copy h4 em{display:inline;font-size:inherit;font-weight:inherit;margin:0;color:#3f6b78}
.wf-stage[data-pv="wf-info"]{aspect-ratio:.96}
@media(min-width:1000px){.wf-stage{width:min(100%,580px);justify-self:end}.wf-row.rev .wf-stage{justify-self:start}}
.inf-wa{right:-14px;bottom:150px}
@media(max-width:999px){.inf-wa{right:-6px}}
@media(max-width:999px){.wf-rows{overflow-x:clip}.inf-wa{right:8px}.inf-toast{left:8px}}
/* después del lanzamiento: etiqueta de una línea y títulos a la misma altura en las 4 tarjetas */
.related.rel-4 .rel{justify-content:flex-start;gap:0}.related.rel-4 .rel>.mono{white-space:nowrap}.related.rel-4 .rel>div{margin-top:clamp(40px,4vw,64px)}
.web-hero-r{display:grid;gap:10px;align-content:end;align-self:stretch}
.wf-stage[data-pv="wf-shop"]{aspect-ratio:1.08}
@media(max-width:600px){.wf-stage[data-pv="wf-shop"]{aspect-ratio:.74}}

/* /paginas-web/ hero: teléfono con vievet.cl desplazándose dentro (captura real) */
.web-hero-r{align-content:center;justify-items:center;gap:22px}
.web-hero-r .answer-min{justify-self:stretch}
.ph-wrap{position:relative;display:grid;justify-items:center;gap:18px;animation:phFloat 7s ease-in-out infinite}
.ph-wrap::before{content:"";position:absolute;left:50%;top:46%;width:150%;aspect-ratio:1;transform:translate(-50%,-50%);border-radius:50%;background:radial-gradient(closest-side,rgba(127,164,178,.32),rgba(169,214,205,.1) 55%,transparent);z-index:-1;pointer-events:none}
.ph{position:relative;display:block;width:clamp(220px,18.5vw,280px);aspect-ratio:9/19.3;padding:9px;border-radius:clamp(38px,3.4vw,50px);background:linear-gradient(145deg,#3a3f45,#121417 40%,#2a2e33 70%,#0d0f11);box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.14),inset 0 0 0 4px #0a0b0d,0 60px 90px -40px rgba(0,0,0,.95),0 0 0 1px rgba(255,255,255,.05);transition:transform .6s var(--ease)}
.ph:hover{transform:translateY(-4px) rotate(-1deg)}
.ph-btn{position:absolute;width:3px;border-radius:2px;background:linear-gradient(90deg,#1b1e21,#40454b)}
.ph-btn.b1{left:-3px;top:18%;height:5%}.ph-btn.b2{left:-3px;top:26%;height:9%}.ph-btn.b3{right:-3px;top:24%;height:13%}
.ph-scr{position:relative;display:flex;flex-direction:column;width:100%;height:100%;border-radius:clamp(30px,2.8vw,42px);overflow:hidden;background:#171614}
.ph-bar{position:relative;flex:none;display:flex;align-items:center;justify-content:space-between;height:clamp(30px,2.6vw,38px);padding:0 clamp(16px,1.6vw,22px) 0 clamp(20px,1.9vw,26px);color:#f4f1ea;background:#171614;z-index:2}
.ph-bar b{font-family:var(--f-b);font-size:clamp(10px,.85vw,12.5px);font-weight:600;letter-spacing:-.01em}
.ph-isl{position:absolute;left:50%;top:clamp(7px,.6vw,9px);width:32%;height:clamp(18px,1.6vw,24px);transform:translateX(-50%);border-radius:99px;background:#050506}
.ph-ic{display:flex;align-items:center;gap:4px}.ph-ic svg{height:clamp(8px,.7vw,10px);width:auto;fill:currentColor}
.ph-view{position:relative;flex:1;min-height:0;overflow:hidden;container-type:size}
.ph-site{display:block;width:100%;height:auto;animation:phScroll 26s cubic-bezier(.65,0,.35,1) infinite}
@keyframes phScroll{0%,9%{transform:translateY(0)}26%,34%{transform:translateY(calc((100cqh - 100%) * .2))}50%,58%{transform:translateY(calc((100cqh - 100%) * .48))}74%,82%{transform:translateY(calc((100cqh - 100%) * .78))}96%,100%{transform:translateY(0)}}
@keyframes phFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}
.ph-chip{display:inline-flex;align-items:center;gap:8px;padding:8px 14px;border-radius:99px;font-size:10.5px;color:var(--c2);background:rgba(255,255,255,.04);border:1px solid var(--line);transition:border-color .3s,color .3s}
.ph-chip i{width:6px;height:6px;border-radius:50%;background:var(--acc);box-shadow:0 0 8px var(--acc)}
.ph-chip:hover{border-color:rgba(169,214,205,.5);color:#fff}
.ph-hand{position:absolute;left:50%;bottom:-18%;width:170%;transform:translateX(-50%);z-index:-1;pointer-events:none}
@media(max-width:999px){.web-hero-r{margin-top:12px}.ph{width:min(240px,64vw)}}
@media(prefers-reduced-motion:reduce){.ph-site,.ph-wrap{animation:none}}
/* videos del hero (Creativos y UGC, Redes sociales) dentro del mismo iPhone de /paginas-web/ */
.sh-video.sh-ph{width:auto;aspect-ratio:auto;padding:0;border-radius:0;background:none;border:0;box-shadow:none}
.sh-ph::before{display:none}
.sh-ph .ph{aspect-ratio:9/16.2}.sh-ph .ph-bar{position:absolute;inset:0 0 auto;background:none;color:#fff;text-shadow:0 1px 3px rgba(0,0,0,.35)}.sh-ph .ph-ic svg{filter:drop-shadow(0 1px 2px rgba(0,0,0,.35))}.sh-ph .ph:hover{transform:none}
.sh-ph .ph-view video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border-radius:0;background:#000}
@media(max-width:999px){.sh-ugc:has(.sh-ph) .sh-top{padding-bottom:362px}.sh-video.sh-ph{top:150px;padding:0;border-radius:0}.sh-ph .ph{width:176px;padding:7px;border-radius:34px}.sh-ph .ph-scr{border-radius:27px}.sh-ph .ph-bar{height:28px;padding:0 14px 0 18px}.sh-ph .ph-bar b{font-size:10px}.sh-ph .ph-isl{top:7px;height:17px}.sh-ph .ph-ic svg{height:8px}}
/* CRO: diagnóstico animado en el hero (embudo → fuga → test A/B → conversión recuperada, en bucle desde main.js) */
.sh-cro{position:absolute;z-index:0;top:50%;left:77%;transform:translate(-50%,-48%);width:clamp(310px,27vw,400px);padding:16px 16px 14px;border-radius:20px;background:rgba(14,16,19,.72);border:1px solid rgba(255,255,255,.1);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:0 40px 90px -30px rgba(0,0,0,.8);pointer-events:none;color:#fff}
.cr-fun{list-style:none;margin:14px 0 0;padding:0;display:grid;gap:7px}
.cr-fun li{display:grid;grid-template-columns:104px 1fr 44px;align-items:center;gap:10px;font-size:10.5px;color:#d7dcd9;padding:3px 6px;margin:0 -6px;border-radius:8px;transition:background .5s,box-shadow .5s}
.cr-fun i,.cr-var i{position:relative;height:9px;border-radius:99px;background:rgba(255,255,255,.05);overflow:hidden}
.cr-fun i b,.cr-var i b{position:absolute;inset:0 auto 0 0;width:0;border-radius:inherit;background:linear-gradient(90deg,#5b7a93,#a9d6cd);transition:width 1s var(--ease),background .6s}
.cr-fun li.on i b{width:var(--w)}
.cr-fun em,.cr-var em{font-style:normal;text-align:right;font-weight:600;color:#fff;font-variant-numeric:tabular-nums}
.cr-fun li.cr-pay.leak{background:rgba(232,168,124,.1);box-shadow:inset 0 0 0 1px rgba(232,168,124,.45)}
.cr-fun li.cr-pay.leak i b{background:linear-gradient(90deg,#b5735a,#e8a87c)}
.cr-fun li.cr-buy.fixed{background:rgba(169,214,205,.1);box-shadow:inset 0 0 0 1px rgba(169,214,205,.4)}
.cr-fun li.cr-buy.fixed i b{width:19%}
.cr-leak{display:flex;align-items:flex-start;gap:8px;margin:10px 0 0;padding:8px 10px;border-radius:9px;font-size:9px;line-height:1.45;letter-spacing:.02em;color:#f3d2bd;background:rgba(232,168,124,.08);border:1px solid rgba(232,168,124,.3);opacity:0;transform:translateY(6px);transition:opacity .5s,transform .5s var(--ease)}
.cr-leak i{flex:none;display:grid;place-items:center;width:15px;height:15px;border-radius:50%;font-style:normal;font-weight:700;font-size:9px;color:#1a1210;background:#e8a87c}
.cr-leak b{color:#fff;font-weight:600}
.sh-cro.leak .cr-leak{opacity:1;transform:none}
.sh-cro.fixed .cr-leak{opacity:.35}
.cr-test{margin-top:10px;padding:10px 10px 9px;border-radius:10px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.07);display:grid;gap:7px;opacity:.35;transition:opacity .5s}
.sh-cro.test .cr-test{opacity:1}
.cr-th{display:flex;justify-content:space-between;font-size:8.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.cr-th b{color:#fff;font-weight:600}
.cr-var{position:relative;display:grid;grid-template-columns:124px 1fr 46px;align-items:center;gap:10px;font-size:10px;color:#d7dcd9;padding:3px 6px;margin:0 -6px;border-radius:8px;transition:background .5s,box-shadow .5s,color .5s}
.cr-var i b{transition-duration:2.4s}
.sh-cro.test .cr-var i b{width:var(--w)}
.sh-cro.win .cr-b{color:#fff;background:rgba(169,214,205,.1);box-shadow:inset 0 0 0 1px rgba(169,214,205,.4)}
.cr-b em::after{content:" ✓";color:#a9d6cd;opacity:0;transition:opacity .4s}
.sh-cro.win .cr-b em::after{opacity:1}
.sh-cro .trk-kpis b em{margin-left:2px}
@media(max-width:999px){.sh-crop .sh-top{padding-bottom:492px}.sh-cro{top:165px;left:50%;transform:translateX(-50%);width:min(350px,92vw);padding:12px}.sh-cro .trk-head span:last-child{display:none}.cr-fun li{grid-template-columns:96px 1fr 40px;font-size:10px}.cr-var{grid-template-columns:116px 1fr 44px;font-size:9.5px}}
/* Automatización e iA: CRM de ventas a medida con pipeline animado (main.js mueve un lead por las etapas, en bucle) */
@media(min-width:1000px){.sh-crmp .sh-h1{font-size:clamp(40px,5vw,96px);max-width:min(15ch,54vw)}}
.sh-crm{position:absolute;z-index:0;top:50%;left:76%;transform:translate(-50%,-48%);width:clamp(380px,31vw,470px);padding:14px;border-radius:20px;background:rgba(14,16,19,.76);border:1px solid rgba(255,255,255,.1);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:0 40px 90px -30px rgba(0,0,0,.8);pointer-events:none;color:#fff}
.crm-top{display:flex;align-items:center;gap:10px}
.crm-brand{display:flex;align-items:center;gap:7px;font-size:12px;font-weight:600;white-space:nowrap}
.crm-brand i{display:grid;place-items:center;width:22px;height:22px;border-radius:7px;font-style:normal;font-size:11px;font-weight:700;color:#0d1210;background:linear-gradient(135deg,#e4f6ef,#a9d6cd)}
.crm-brand small{font-size:9px;font-weight:500;color:var(--dim)}
.crm-search{flex:1;padding:6px 10px;border-radius:8px;font-size:9.5px;color:var(--dim);background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.07);white-space:nowrap;overflow:hidden}
.crm-me{display:grid;place-items:center;width:24px;height:24px;border-radius:50%;font-size:9px;font-weight:600;background:#2a3238;border:1px solid rgba(255,255,255,.15)}
.crm-tabs{display:flex;gap:14px;margin-top:12px;padding-bottom:8px;border-bottom:1px solid rgba(255,255,255,.07);font-size:8.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.crm-tabs .on{color:#fff;box-shadow:0 9px 0 -7px #a9d6cd}
.crm-board{display:grid;grid-template-columns:repeat(4,1fr);gap:7px;margin-top:10px}
.crm-col{min-width:0;padding:7px 6px 8px;border-radius:10px;background:rgba(255,255,255,.03);min-height:236px}
.crm-col h5{display:flex;justify-content:space-between;align-items:center;margin:0 2px 7px;font-size:8.5px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:#cfd6d3}
.crm-col h5 b{min-width:16px;padding:1px 5px;border-radius:99px;font-size:8px;text-align:center;color:#fff;background:rgba(255,255,255,.08)}
.crm-won{background:rgba(169,214,205,.06)}.crm-won h5{color:#a9d6cd}.crm-won h5 b{color:#0d1210;background:#a9d6cd}
.crm-list{display:grid;gap:6px}
.crm-card{display:grid;gap:3px;padding:7px 7px 6px;border-radius:8px;background:#1b2024;border:1px solid rgba(255,255,255,.07);box-shadow:0 6px 14px -8px rgba(0,0,0,.7);transition:box-shadow .5s,border-color .5s,background .5s}
.crm-card b{font-size:9.5px;font-weight:600;line-height:1.25;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.crm-card em{font-style:normal;font-size:9.5px;color:#e4f6ef;font-variant-numeric:tabular-nums}
.crm-card small{display:flex;align-items:center;gap:4px;font-size:7.5px;color:var(--dim);white-space:nowrap;overflow:hidden}
.crm-card small i{flex:none;padding:1px 4px;border-radius:4px;font-style:normal;font-size:7px;font-weight:600;color:#fff}
.s-m{background:#0866ff}.s-g{background:#3e7ce8}.s-w{background:#1fa855}
.crm-card.hot{border-color:rgba(169,214,205,.6);box-shadow:0 0 0 1px rgba(169,214,205,.35),0 10px 24px -10px rgba(169,214,205,.45);background:#1f2a2b}
.crm-card.in{animation:crmIn .55s var(--ease) both}
@keyframes crmIn{from{opacity:0;transform:translateY(-10px) scale(.96)}to{opacity:1;transform:none}}
.crm-won .crm-card.hot{background:rgba(169,214,205,.16)}
.crm-toast{display:flex;align-items:center;gap:8px;margin:10px 0 0;padding:8px 10px;border-radius:9px;font-size:9.5px;color:#e4f6ef;background:rgba(169,214,205,.08);border:1px solid rgba(169,214,205,.25);opacity:0;transform:translateY(5px);transition:opacity .4s,transform .4s var(--ease)}
.crm-toast.on{opacity:1;transform:none}
.crm-toast i{flex:none;display:grid;place-items:center;width:15px;height:15px;border-radius:50%;font-style:normal;font-size:8px;font-weight:700;color:#0d1210;background:#a9d6cd}
.sh-crm .trk-kpis b{font-size:16px}
@media(max-width:999px){.sh-crmp .sh-top{padding-bottom:500px}.sh-crm{top:165px;left:50%;transform:translateX(-50%);width:min(360px,94vw);padding:11px}.crm-search{display:none}.crm-top{justify-content:space-between}.crm-board{gap:5px}.crm-col{padding:6px 4px;min-height:206px}.crm-col h5{font-size:7.5px;margin:0 1px 6px}.crm-card{padding:6px 5px}.crm-card b,.crm-card em{font-size:8.5px}.crm-card small{font-size:7px}.crm-card small i{font-size:6.5px;padding:1px 3px}.sh-crm .trk-kpis b{font-size:14px}}
/* Casos: mazo de tarjetas con resultados de clientes que rota solo, y la lista de clientes debajo (main.js) */
.sh-cases{position:absolute;z-index:0;top:50%;left:76%;transform:translate(-50%,-48%);width:clamp(320px,28vw,420px);padding:16px;border-radius:20px;background:rgba(14,16,19,.72);border:1px solid rgba(255,255,255,.1);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);box-shadow:0 40px 90px -30px rgba(0,0,0,.8);pointer-events:none;color:#fff}
.cs-head{display:flex;justify-content:space-between;align-items:center;font-size:9.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
.cs-head span:first-child{display:flex;align-items:center;gap:7px}
.cs-deck{position:relative;height:262px;margin-top:40px}
.cs-card{position:absolute;inset:0;display:flex;flex-direction:column;padding:16px 16px 14px;border-radius:14px;background:linear-gradient(160deg,#20272b,#14181b 70%);border:1px solid rgba(255,255,255,.1);box-shadow:0 18px 40px -20px rgba(0,0,0,.9);opacity:0;transform:translateY(22px) scale(.9);transition:transform .8s var(--ease),opacity .6s}
.cs-card.n2{opacity:.3;transform:translateY(-36px) scale(.88)}
.cs-card.n1{opacity:.6;transform:translateY(-19px) scale(.94)}
.cs-card.on{opacity:1;transform:none;z-index:3;border-color:rgba(169,214,205,.35)}
.cs-card.out{opacity:0;transform:translateY(30px) scale(1.02);z-index:4}
.cs-top{display:flex;justify-content:space-between;align-items:center;gap:10px}
.cs-top span{font-size:8.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.cs-top em{flex:none;padding:4px 9px;border-radius:99px;font-style:normal;font-size:9px;font-weight:600;color:#000;background:#fff}
.cs-name{margin-top:10px;font-size:clamp(17px,1.5vw,22px);line-height:1.05;letter-spacing:-.02em}
.cs-bars{flex:1;display:flex;align-items:flex-end;gap:4px;margin:12px 0 10px;min-height:0}
.cs-bars i{flex:1;border-radius:4px 4px 0 0;background:linear-gradient(to top,rgba(169,214,205,.9),rgba(127,164,178,.15));transform-origin:bottom;transform:scaleY(.06);transition:transform 1s var(--ease)}
.cs-card.on .cs-bars i{transform:scaleY(1)}
.cs-m{display:flex;align-items:baseline;justify-content:space-between;gap:10px}
.cs-m strong{font-weight:500;font-size:clamp(28px,2.4vw,38px);letter-spacing:-.05em;line-height:1;white-space:nowrap;background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
.cs-m span{font-size:8.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim);text-align:right}
.cs-names{display:flex;flex-wrap:wrap;gap:5px;margin-top:14px}
.cs-names span{padding:4px 8px;border-radius:99px;font-size:8px;letter-spacing:.06em;color:var(--dim);background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.07);transition:color .4s,background .4s,border-color .4s}
.cs-names span.on{color:#0d1210;background:#a9d6cd;border-color:#a9d6cd}
@media(max-width:999px){.sh-casp .sh-top{padding-bottom:490px}.sh-cases{top:165px;left:50%;transform:translateX(-50%);width:min(350px,92vw);padding:12px}.cs-deck{height:236px;margin-top:28px}}
/* Casos: el bloque de texto del hero va centrado en alto (no pegado abajo) y suma botones y cifras */
@media(min-width:1000px){.sh-casp .sh-top{margin-bottom:0}.sh-casp>.eyebrow{margin-top:auto}.sh-casp .sh-bot{margin-bottom:auto}.sh-casp .sh-h1{margin:20px 0 24px}}
.cs-kpis{list-style:none;margin:30px 0 0;padding:22px 0 0;display:grid;grid-template-columns:repeat(4,auto);justify-content:start;gap:12px clamp(22px,3vw,48px);border-top:1px solid var(--line)}
.cs-kpis b{display:block;font-weight:500;font-size:clamp(24px,2.1vw,34px);letter-spacing:-.04em;line-height:1;background:var(--holo);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
.cs-kpis span{display:block;margin-top:6px;font-family:var(--f-m);font-size:9.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--dim)}
@media(max-width:640px){.cs-kpis{grid-template-columns:repeat(2,1fr)}}
/* Nosotros: núcleo KERN con órbitas de plataformas (logos oficiales) y cifras de la agencia */
@media(min-width:1000px){.sh-teamp .sh-h1{font-size:clamp(38px,4.6vw,88px);max-width:min(16ch,52vw)}}
.sh-team{position:absolute;z-index:0;top:50%;left:75%;transform:translate(-50%,-48%);width:clamp(380px,33vw,540px);aspect-ratio:1;pointer-events:none;color:#fff}
.tm-glow{position:absolute;inset:14%;border-radius:50%;background:radial-gradient(circle,rgba(169,214,205,.28),rgba(127,164,178,.12) 45%,transparent 70%);animation:tmBreath 6s ease-in-out infinite}
@keyframes tmBreath{0%,100%{transform:scale(.92);opacity:.75}50%{transform:scale(1.06);opacity:1}}
.tm-glow::after{content:"";position:absolute;inset:-26%;border-radius:50%;background:conic-gradient(from 0deg,transparent 0deg,rgba(169,214,205,.22) 40deg,transparent 80deg);-webkit-mask:radial-gradient(circle,transparent 30%,#000 31%,#000 70%,transparent 71%);mask:radial-gradient(circle,transparent 30%,#000 31%,#000 70%,transparent 71%);animation:tmSweep 7s linear infinite}
@keyframes tmSweep{to{transform:rotate(360deg)}}
.tm-ring{position:absolute;left:50%;top:50%;width:calc(var(--r) * 2);aspect-ratio:1;border-radius:50%;border:1px solid rgba(169,214,205,.26);box-shadow:0 0 22px -6px rgba(169,214,205,.25),inset 0 0 22px -10px rgba(169,214,205,.25);z-index:1;transform:translate(-50%,-50%);animation:tmSpin var(--d) linear infinite;animation-direction:var(--dir,normal)}
.tm-ring[style*="--s:-1"]{--dir:reverse;border-style:dashed;border-color:rgba(169,214,205,.22)}
@keyframes tmSpin{to{transform:translate(-50%,-50%) rotate(360deg)}}
.tm-spark{position:absolute;left:50%;top:-3px;width:6px;height:6px;margin-left:-3px;border-radius:50%;background:#e4f6ef;box-shadow:0 0 12px 3px rgba(169,214,205,.8)}
.tm-node{position:absolute;inset:0;transform:rotate(var(--a))}
.tm-node i{position:absolute;left:calc(50% - 23px);top:-23px;display:grid;place-items:center;width:46px;height:46px;border-radius:50%;background:rgba(20,24,27,.92);border:1px solid rgba(255,255,255,.14);box-shadow:0 10px 24px -10px rgba(0,0,0,.9),0 0 0 4px rgba(169,214,205,.05);transform:rotate(calc(-1 * var(--a)));animation:tmUp var(--d) linear infinite;animation-direction:var(--dir,normal)}
.tm-node i svg{width:22px;height:22px}
@keyframes tmUp{from{rotate:0deg}to{rotate:-360deg}}
.tm-core{position:absolute;z-index:2;left:50%;top:50%;transform:translate(-50%,-50%);display:grid;justify-items:center;gap:8px;padding:0;place-content:center;border-radius:50%;width:30%;aspect-ratio:1;align-content:center;background:radial-gradient(circle at 35% 30%,#253036,#101416 70%);border:1px solid rgba(169,214,205,.35);box-shadow:0 0 60px -6px rgba(169,214,205,.45),inset 0 0 30px rgba(169,214,205,.12)}
.tm-core .logo{font-size:clamp(26px,2.3vw,36px)}
.tm-core small{font-size:8px;letter-spacing:.14em;text-transform:uppercase;color:#a9d6cd}
.tm-chip{position:absolute;z-index:3;padding:10px 13px;border-radius:12px;background:rgba(14,16,19,.86);border:1px solid rgba(255,255,255,.12);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);box-shadow:0 20px 40px -20px rgba(0,0,0,.85);animation:ldFloat2 6s ease-in-out infinite}
.tm-chip small{display:block;font-size:7.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--dim)}
.tm-chip b{display:inline-block;margin-top:4px;font-size:20px;font-weight:600;letter-spacing:-.03em}
.tm-chip em{font-style:normal;font-size:10px;color:#a9d6cd;margin-left:4px}
.tm-chip.c1{left:-6%;top:12%}.tm-chip.c2{right:-4%;top:30%;animation-delay:-2s}.tm-chip.c3{left:2%;bottom:6%;animation-delay:-4s}
@media(max-width:999px){.sh-teamp .sh-top{padding-bottom:400px}.sh-team{top:176px;left:50%;transform:translateX(-50%);width:min(340px,88vw)}.tm-node i{left:calc(50% - 18px);top:-18px;width:36px;height:36px}.tm-node i svg{width:17px;height:17px}.tm-chip{padding:7px 9px}.tm-chip b{font-size:15px}.tm-chip.c1{left:-2%;top:2%}.tm-chip.c2{right:-2%;top:40%}.tm-chip.c3{left:0;bottom:0}}
@media(prefers-reduced-motion:reduce){.tm-ring,.tm-node i,.tm-glow,.tm-glow::after,.tm-chip{animation:none}}

/* ---------- celular: portadas en orden título → imagen/animación → texto ---------- */
.m3d.flat svg{width:100%;height:100%;display:block;padding:6px}
.sh-ico{display:none}
@media(max-width:999px){
  .sh{justify-content:flex-start}
  .sh .sh-top{padding-bottom:0!important;margin-bottom:26px}
  .sh>.sh-top{order:0}.sh>.eyebrow{order:1}.sh>.sh-h1{order:2}.sh>.sh-ico{order:3}.sh>.sh-bot{order:4}
  .sh>.sh-cases,.sh>.sh-team,.sh>.sh-aeo,.sh>.sh-crm,.sh>.sh-video,.sh>.sh-cmo,.sh>.sh-cro,.sh>.sh-mail,.sh>.sh-land,.sh>.sh-ai,.sh>.sh-seo,.sh>.sh-trk{
    order:3;position:relative!important;top:auto!important;left:auto!important;right:auto!important;bottom:auto!important;transform:none!important;margin:0 auto 34px!important;flex:none}
  .sh-gl{display:none}
  .sh-ico{display:flex;justify-content:flex-start;gap:14px;margin:0 0 30px}
  .sh-ico i{display:block;width:64px;height:64px;filter:drop-shadow(0 10px 18px rgba(0,0,0,.45))}
  .sh-ico svg{width:100%;height:100%;display:block}
  /* Publicidad y Páginas web: el título, luego íconos/teléfono/panel, luego el texto */
  .sh-ads .ads-hero,.sh-ads .ads-hero>div:first-child,.sh-ads .ads-hero>div:last-child{display:contents!important}
  .sh-ads .ads-hero>div>*{order:5}
  .sh-ads .ads-hero>div>.sh-h1{order:2}
  .sh-ads .ads-hero>div>.sh-ico{order:3}
  .sh-ads .ads-hero>div:last-child>:not(.answer){order:3;margin-bottom:30px}
  .sh-ads .ads-hero>div>.answer{order:6;margin-top:26px}
}
@media(max-width:380px){.sh-ico{gap:10px}.sh-ico i{width:56px;height:56px}}
@media(max-width:999px){.sh-ico i:only-child{width:92px;height:92px}}

/* celular: casos apilados tipo billetera (main.js pone --i y --p) */
@media(max-width:899px){
  .cases.wallet{display:block}
  .cases.wallet .case{position:sticky;top:calc(84px + var(--i,0) * 12px);margin-bottom:18px;transform:scale(calc(1 - var(--p,0) * .08));transform-origin:50% 0;filter:brightness(calc(1 - var(--p,0) * .5));box-shadow:0 -22px 44px -20px rgba(0,0,0,.9),var(--glass-hl);will-change:transform}
  .cases.wallet .case:last-child{margin-bottom:0}
}

.vs-h{display:none}
@media(max-width:899px){.vs-h{display:inline-flex;margin:0 0 18px}}

/* ---------- celular: ajustes del inicio (ronda 2) ---------- */
@media(max-width:820px){
  .hero-h1 .k{font-size:9.5px;letter-spacing:.07em;margin-bottom:16px}   /* rótulo sobre el título, mucho más chico */
  /* sin KERN 3D: bajo el texto queda el panel "Campañas activas" completo, como en PC */
  .hero-gl{display:none}
  .hero-card{min-height:0;display:flex;flex-direction:column}
  .hero-copy{order:1;padding-bottom:22px}
  .hero-card .hud{order:2;position:relative;inset:auto;width:auto;margin:0 clamp(22px,3.6vw,56px) 22px;padding:16px 16px 12px}
  .hero-card .hud-bars{display:flex}.hero-card .hud-rows{display:block}
  .hero-card .hud-roas{font-size:clamp(44px,13vw,58px)}.hero-card .hud-roas small{font-size:28px}
}
@media(max-width:899px){
  /* tarjetas de casos: el borde sigue alrededor de toda la tarjeta (la parte de la cifra lo tapaba) */
  .case::after{content:"";position:absolute;inset:0;border-radius:inherit;box-shadow:inset 1px 1px 0 rgba(255,255,255,.14),inset -1px -1px 0 rgba(255,255,255,.05),inset 0 0 0 1px rgba(255,255,255,.05);pointer-events:none;z-index:4}
}
/* celular, /paginas-web/: bajo el título va solo el teléfono, centrado (sin los íconos de plataformas) */
@media(max-width:999px){
  .sh-web .sh-ico{display:none}
  .sh-web .ads-hero>div>.ph-wrap{justify-self:center;align-self:center;margin:0 auto 30px}
  .sh-web .ph{width:176px;padding:7px;border-radius:34px}.sh-web .ph-scr{border-radius:27px}.sh-web .ph-isl{top:7px;height:17px}
}


.web-hero-r .ph{aspect-ratio:9/16.2}   /* igual que los teléfonos de Creativos y UGC, Redes y Branding */

/* ---------- botón Área clientes: discreto, negro con borde simple ---------- */
.nav-btn.nav-cli{background:#050506;border:1px solid var(--line2);color:var(--mute);gap:8px;padding:0 16px 0 13px;font-weight:500}
.nav-btn.nav-cli svg{width:16px;height:16px;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
.nav-btn.nav-cli:hover{color:var(--fg);border-color:rgba(169,214,205,.45)}
@media(max-width:1100px){.nav-btn.nav-cli span{display:none}.nav-btn.nav-cli{padding:0 13px}}   /* en pantallas medianas queda solo el ícono */
.nav.mini .nav-btn.nav-cli{padding:0 13px 0 11px}
/* en celular va dentro del menú, bajo las secciones */
.menu-cli{display:none}
@media(max-width:999px){
  .menu-cli{display:inline-grid;grid-template-columns:auto auto;align-items:center;column-gap:10px;width:fit-content;padding:11px 18px 11px 14px;border-radius:99px;border:1px solid var(--line2);background:#050506;color:var(--fg);font-size:15px;font-weight:500;margin-top:-8px}
  .menu-cli svg{grid-row:span 2;width:20px;height:20px;fill:none;stroke:var(--c2);stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
  .menu-cli small{font-size:11.5px;color:var(--dim);font-weight:400;line-height:1.2}
  .menu-cli span{line-height:1.2}
}
/* iPhone con ahorro de batería: iOS no reproduce solo y pone un botón de play encima; se oculta y queda la imagen fija */
video::-webkit-media-controls-start-playback-button{display:none!important;-webkit-appearance:none}
video::-webkit-media-controls{display:none!important}
video::-webkit-media-controls-overlay-play-button{display:none!important}
/* celular: el botón del bloque "Hablemos de tu caso" no se estira a todo el ancho (quedaba el texto y la flecha cargados a la izquierda) */
.mid-cta>.btn,.all-in>.btn{justify-self:start}